Turning Traffic Into Revenue

Insights from HubSpot, Clay, Zapier, and Webflow on the future of customer acquisition and marketing automation.

Featuring

speakers from

Scott Brinker

VP of Platform Ecosystem, HubSpot

Lindsay Rothlisberger

Director, Revenue Operations, Zapier

Bruno Estrella

Head of Marketing, Clay

Paul Gray

(Host)

Senior Manager, Ecosystem Marketing

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About this webinar

A company’s website is more than just a digital presence—it’s the front door to a company's brand and it is the foundation of customer acquisition and revenue growth. Yet, scaling acquisition efficiently requires more than just traffic; it demands a seamless strategy that connects marketing, automation, and AI-driven workflows.

In this webinar, Webflow, alongside HubSpot, Zapier, and Clay, will explore how top marketing teams optimize their martech stack to attract, engage, and convert leads at scale. Discover the key trends shaping customer acquisition—from AI-driven engagement to the evolving role of websites—and explore the strategic frameworks top marketing leaders use to drive scalable growth.

In this session, you’ll discover:

How to optimize your website for high-impact B2B lead generation
The role of AI and automation in scaling customer acquisition
Strategies for integrating inbound and outbound marketing efforts
A real-time demo of a fully automated growth funnel in action

Join us to unlock the strategies and tools that today’s top marketing leaders use to accelerate growth.

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