Scaling growth through website experimentation

The art and science of website personalization

Featuring

speakers from

Ravi Theja Yada

Director of Product, Microsoft

Jose Ocando

Lead Brand Designer, Interactive, Aspect

Ellen Smoley

Director, Growth Marketing, Iron Horse

Guy Yalif

(Host)

Chief Evangelist, Webflow

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About this webinar

A company’s website is a strategic tool for driving innovation, engagement, and growth. Webflow, in collaboration with Microsoft Clarity, is hosting a webinar to explore the art and science of how insights and experimentation can elevate digital experiences. Hear real examples of how to identify opportunities for improvement, personalize websites for different audiences, and create an ongoing culture of experimentation.

In this webinar, you’ll gain insights about:

Leveraging user behavior and heat maps to identify optimization opportunities
Running impactful experiments to improve conversion rates
Develop a culture of experimentation that delivers scalable growth

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