on demand
February 25, 2025 10:00am PT / 1:00pm ET

Scaling growth through website experimentation

The art and science of website personalization

Featuring

 speakers from 
Ravi Theja Yada

Ravi Theja Yada

Director of Product, Microsoft
Jose Ocando

Jose Ocando

Lead Brand Designer, Interactive, Aspect
Ellen Smoley

Ellen Smoley

Director, Growth Marketing, Iron Horse
Guy Yalif

Guy Yalif

 (Host)

Chief Evangelist, Webflow

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About this webinar

A company’s website is a strategic tool for driving innovation, engagement, and growth. Webflow, in collaboration with Microsoft Clarity, is hosting a webinar to explore the art and science of how insights and experimentation can elevate digital experiences. Hear real examples of how to identify opportunities for improvement, personalize websites for different audiences, and create an ongoing culture of experimentation.

In this webinar, you’ll gain insights about:

  • Leveraging user behavior and heat maps to identify optimization opportunities
  • Running impactful experiments to improve conversion rates 
  • Develop a culture of experimentation that delivers scalable growth

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