Scaling growth through website experimentation
The art and science of website personalization
Featuring
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Ravi Theja Yada

Jose Ocando
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Ellen Smoley

Guy Yalif
Chief Evangelist, Webflow
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About this webinar
A company’s website is a strategic tool for driving innovation, engagement, and growth. Webflow, in collaboration with Microsoft Clarity, is hosting a webinar to explore the art and science of how insights and experimentation can elevate digital experiences. Hear real examples of how to identify opportunities for improvement, personalize websites for different audiences, and create an ongoing culture of experimentation.
In this webinar, you’ll gain insights about:
- Leveraging user behavior and heat maps to identify optimization opportunities
- Running impactful experiments to improve conversion rates
- Develop a culture of experimentation that delivers scalable growth