Webflow gives designers the first completely visual, completely customizable ecommerce platform — at 1/4th the cost of Shopify.
Webflow provides complete design freedom, while Shopify offers well-designed but restrictive templates
Build custom sites, carts, and checkout experiences without template restrictions.
Shopify templates are beautiful, no doubt. As long as you’re okay with your store looking just like your competitor’s.
Neither platform requires code knowledge to start, but you need to work in the Liquid template language to customize Shopify sites
Build a bespoke store that embodies your brand — without even looking at code.
No coding necessary unless you want to customize your template. Hope you enjoy the Liquid templating system!
Build complex, rich animations with Webflow that bring your store to life
Visually author parallax scrolling effects, multi-step animations, and more.
Live with what’s built into the template, or add a dev to your already slim bottom-line.
With the constraints imposed by templates comes relative ease of use — until you need something custom
Webflow is a powerful visual development tool with a bit of a learning curve. But with Webflow University to support you, you’ll be up and running quickly.
Get started quickly and your site will look like it.
Both Webflow and Shopify offer 100+ free and premium templates
Speed up the build process and save yourself design work if you want to start with a template.
Huh. Looks like we’re on the same page here.
Explore Webflow for as long as you need to — you only need to pay when you’re ready to go live. Unlike Shopify, which gives you two weeks to get started
You can use Webflow for free forever to build your store and publish on a webflow.io domain. Only pay when you want to go live and process orders.
Shopify gives you a 14-day trial window. Better hurry up.
Use Webflow’s flexible, visual CMS to make content marketing a key — and completely custom — tool in your marketing arsenal
Use the same CMS that powers your store to build and publish blog posts, case studies, testimonials, and more.
Check the “we blog” tickbox. Make do with the content types and formats your template allows for.
Automate SEO with advanced technical features and lightning-fast page loads
Dynamically create SEO-friendly title tags, descriptions, H1 tags, and URLs from page and article titles. Enjoy auto sitemap generation on every publish and ranking boosts from fast-loading, clean code served over HTTPs
Supports best practices like customizable H1, title and meta tags, and SEO friendly urls.
Seamlessly integrate products into your content with Webflow CMS
Dynamically reference your products in blog posts and content areas throughout your site.
You can always add a link and a photo. You know, the old-fashioned way.
Shopify provides plenty of integration options and an app store. With Webflow, you can integrate almost anything with just a few lines of custom code
Facebook, Instagram, Mailchimp and Google Analytics are just some of the powerful integrations you can easily add to Webflow.
Shopify features an extensive library of integrations
Webflow lets you design fully customizable checkout experiences
Customize every detail of your checkout experience, without writing code, and add custom messaging as needed. We start with well-researched best practices, but every detail is yours to tweak.
Get the checkout you get. Each Shopify theme has a well-designed and thoroughly tested checkout experience. But what you get is what you get.
Webflow lets you build beautifully customizable carts
Create clear, engaging cart experiences with robust positioning and animation options, plus full layout control within the cart.
Get the cart you get. Again, Shopify gives you the cart their experts designed. It’s great — but it is what it is.
Webflow provides an intuitive site management dashboard, while Shopify offers extra dashboard features
Enjoy a clear, clean site-management experience that works like your browser, with on-page editing just a click away.
Manage your site from a Wordpress-like dashboard, in an editor that looks nothing like your site, with additional features like sale data and customer analytics.
Easy order management from both platforms
Immediately see open orders as soon as you log in, add and edit items right on the product page, and add teammates to help with site management.
Shopify has worked hard to make fulfillment a breeze, and it shows.
Webflow provides additional design control for automated transactional emails sent to your customers
Easily create and style all the automated emails online shoppers expect, right inside the Designer.
Tweak the visual design and copy of your automatic email templates.
Shopify supports a wide array of payment options, while Webflow handles payments through your Stripe account — with more options coming soon
Webflow payments are powered by Stripe, with PayPal and other 3rd-party payment support coming soon.
Shopify connects with a range of payment processors.
Webflow offers basic shipping tools, while Shopify provides advanced shipping abilities
Easily configure manual shipping rules and set custom rates, so you can ship around the world.
Shopify provides automated shipping calculations and the ability to print shipping labels, which requires manual integrations in Webflow.
Use any font out there, tweak every detail from line-height to text direction, and use any unit, from ems to vw.
Easily preview and tweak your design for every breakpoint, and use relative units to reflow gracefully.
Save your brand palette as global swatches, layer background images, gradients, and overlays, even add CSS filters.
Ecommerce is coming to @webflow, and it’s superb. The way you can customize everything like you already do in Webflow, it surpasses everything.
To start let me say that I’m loving the ease of styling, controlling, accessing the structure of the cart! The settings panel options for the cart are so quick to get the positioning of the cart. Slick!
I went from Photoshop design to website in less than 2 hours