Webflow vs. Shopify

Webflow gives designers the first completely visual, completely customizable ecommerce platform — at ¼ the cost of Shopify.

Build your store

Compare

The web is the world’s most saturated marketplace — make sure your online store stands out with Webflow.

Design & code

Building your storefront
Webflow
Shopify

Design flexibility

Webflow provides complete design freedom, while Shopify offers well-designed but restrictive templates

Webflow

Build custom sites, carts, and checkout experiences without template restrictions.

Shopify

Shopify templates are beautiful, no doubt. As long as you’re okay with your store looking just like your competitor’s.

Webflow
Shopify

Code requirements

Neither platform requires code knowledge to start, but you need to work in the Liquid template language to customize Shopify sites

Webflow

Build a bespoke store that embodies your brand — without even looking at code.

Shopify

No coding necessary unless you want to customize your template. Hope you enjoy the Liquid templating system!

Webflow
Shopify

Interaction and animation tools

Build complex, rich animations with Webflow that bring your store to life

Webflow

Visually author parallax scrolling effects, multi-step animations, and more.

Shopify

Live with what’s built into the template, or add a dev to your already slim bottom-line.

Webflow
Shopify

Ease of use

With the constraints imposed by templates comes relative ease of use — until you need something custom

Webflow

Webflow is a powerful visual development tool with a bit of a learning curve. But with Webflow University to support you, you’ll be up and running quickly.

Shopify

Get started quickly and your site will look like it.

Webflow
Shopify

Templates

Both Webflow and Shopify offer 100+ free and premium templates

Webflow

Build custom sites, carts, and checkout experiences without template restrictions.

Shopify

Shopify templates are beautiful, no doubt. As long as you’re okay with your store looking just like your competitor’s.

Webflow
Shopify

Free plan

Explore Webflow for as long as you need to — you only need to pay when you’re ready to go live. Unlike Shopify, which gives you two weeks to get started.  

Webflow

You can use Webflow for free forever to build your store and publish on a webflow.io domain. Only pay when you want to go live and process orders.

Shopify

Shopify gives you a 14-day trial window. Better hurry up.

SEO & content marketing

Driving traffic to your store
Webflow
Shopify

CMS & blogging

Use Webflow’s flexible, visual CMS to make content marketing a key — and completely custom  — tool in your marketing arsenal

Webflow

Use the same CMS that powers your store to build and publish blog posts, case studies, testimonials, and more.

Shopify

Check the “we blog” tickbox. Make do with the content types and formats your template allows for.

Webflow
Shopify

SEO

Automate SEO with advanced technical features and lightning-fast page loads

Webflow

Dynamically create SEO-friendly title tags, descriptions, H1 tags, and URLs from page and article titles. Enjoy auto sitemap generation on every publish and ranking boosts from fast-loading, clean code served over HTTPs

Shopify

Supports best practices like customizable H1, title and meta tags, and SEO friendly urls.

Webflow
Shopify

Dynamic product and content integration

Seamlessly integrate products into your content with Webflow CMS

Webflow

Dynamically reference your products in blog posts and content areas throughout your site.

Shopify

You can always add a link and a photo. You know, the old-fashioned way.

Webflow
Shopify

Marketing integrations

Shopify provides plenty of integration options and an app store. With Webflow, you can integrate almost anything with just a few lines of custom code

Webflow

Facebook, Instagram, Mailchimp and Google Analytics are just some of the powerful integrations you can easily add to Webflow.

Shopify

Shopify features an extensive library of integrations

The buyer experience

Ecommerce UX
Webflow
Shopify

Customizable checkout

Webflow lets you design fully customizable checkout experiences

Webflow

Customize every detail of your checkout experience, without writing code, and add custom messaging as needed. We start with well-researched best practices, but every detail is yours to tweak.

Shopify

Get the checkout you get. Each Shopify theme has a well-designed and thoroughly tested checkout experience. But what you get is what you get.

Webflow
Shopify

Customizable carts

Webflow lets you build beautifully customizable carts

Webflow

Create clear, engaging cart experiences with robust positioning and animation options, plus full layout control within the cart.

Shopify

Get the cart you get. Again, Shopify gives you the cart their experts designed. It’s great — but it is what it is.

The store owner experience

Management and fulfillment
Webflow
Shopify

Store management tools

Webflow provides an intuitive site management dashboard, while Shopify offers extra dashboard features

Webflow

Webflow is a powerful visual development tool with a bit of a learning curve. But with Webflow University to support you, you’ll be up and running quickly.

Shopify

Get started quickly and your site will look like it.

Webflow
Shopify

Order management

Easy order management from both platforms

Webflow

Immediately see open orders as soon as you log in, add and edit items right on the product page, and add teammates to help with site management.

Shopify

Shopify has worked hard to make fulfillment a breeze, and it shows.

Webflow
Shopify

Transactional emails

Webflow provides additional design control for automated transactional emails sent to your customers

Webflow

Easily create and style all the automated emails online shoppers expect, right inside the Designer.

Shopify

Tweak the visual design and copy of your automatic email templates.

Webflow
Shopify

Payment options

Shopify supports a wide array of payment options, while Webflow handles payments through your Stripe account — with more options coming soon

Webflow

Webflow payments are powered by Stripe, with PayPal and other 3rd-party payment support coming soon.

Shopify

Shopify connects with a range of payment processors.

Webflow
Shopify

Shipping fulfillment

Webflow offers basic shipping tools, while Shopify provides advanced shipping abilities

Webflow

Easily configure manual shipping rules and set custom rates, so you can ship around the world.

Shopify

Shopify provides automated shipping calculations and the ability to print shipping labels, which requires manual integrations in Webflow.

Design

Design and build your store from the ground up — without writing a line of code.
Learn more about building with Webflow

Build with the latest layout technologies

Use CSS grid or flexbox — or both — to build cutting-edge layouts — and adjust them for every breakpoint.

Build CSS grid layouts

Take control of your typography

Use any font out there, tweak every detail from line-height to text direction, and use any unit, from ems to vw.

Go responsive

Easily preview and tweak your design for every breakpoint, and use relative units to reflow gracefully.

Get colorful

Save your brand palette as global swatches, layer background images, gradients, and overlays, even add CSS filters.

Advanced interaction and animation tools

Bring your site to life with engaging animations and trust building microinteractions based on page load, scrolling, mouse movement, and clicks.

Animate visually

Flexible product CMS

Webflow’s flexible, code-free CMS powers your store and all your other dynamic content, so you can seamlessly feature your products.

Design with real data

Pricing

Comparing our most feature-rich plans.
Webflow Plus
$74USD/month
Shopify Advanced
$299USD/month
Completely visual site editor
Manual shipping rates
Customizable checkout
24/7 support
Transaction fee
0%
0.5%
Mobile-optimized site
Checkout on your domain
Traffic surge support
Global CDN
Automatic XML sitemaps
Stripe payments
Apple Pay & Web Payments support
Unlimited products
Up to 1,000 products
Digital goods
Coming soon
Real-time shipping rates
Planned
Fraud analysis
Automatic tax calculation
Sell on Amazon
Planned
Print shipping labels
Via integration
Amazon fulfillment and payment
Planned
Password-protected stores
Customizable blog
Product variants
Customer analytics
Planned
Custom reports
Coming soon
Gift cards + coupons
Coming soon
SSL certificate
Abandoned cart
Coming soon
Customer accounts
Planned

What people are saying about
Webflow Ecommerce

Ecommerce is coming to @webflow, and it’s superb. The way you can customize everything like you already do in Webflow, it surpasses everything.

To start let me say that I’m loving the ease of styling, controlling, accessing the structure of the cart! The settings panel options for the cart are so quick to get the positioning of the cart. Slick!

I went from Photoshop design to website in less than 2 hours