Search Engine Optimization (SEO) is a collection of strategies to enhance a website’s ranking and visibility on search engines. It involves keyword research, content optimization, website structure improvements, and link building to make a website more attractive for search engines to index and rank higher in relevant search queries.
Search engines continuously crawl the web, leveraging algorithms to determine a site’s relevance and usefulness to users. When users enter queries into search engines, it displays the most relevant and valuable results from their indexed information.
SEO aims to align a website's structure, content, and design with search engine guidelines to ensure it provides the best possible user experience and stands out as a valuable resource online. By implementing effective SEO practices, websites can attract more organic traffic, reach a wider audience, and help achieve business goals such as brand visibility and higher conversion rates.
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