Adobe Express

How to integrate Adobe Express with Webflow

Use the Adobe Express app for direct in-Webflow image creation with AI-powered generation, editing tools, and automatic asset syncing. Export and upload workflows handle content types not supported by the native app, such as videos or high-resolution images exceeding Webflow's 4MB limit.

Build with Webflow and Adobe Express APIs if you need custom implementations that combine Adobe's Embed SDK with Webflow's Assets and CMS APIs. This approach requires OAuth authentication and JavaScript implementation but enables programmatic asset management.

Use the Adobe Express app

The Adobe Express Marketplace app gives you access to Adobe Express editing tools directly within Webflow. Install it from the Webflow Marketplace to use AI-powered image generation, editing tools, and Adobe Stock assets without leaving Webflow. Images you create or edit save directly to your Webflow Assets panel for immediate use on your pages. This method works best for teams creating marketing graphics, blog headers, and website imagery that need fast design iteration.

The integration includes these capabilities:

• AI-powered image generation: Create images from text prompts using AI within Webflow  
• Background removal: Remove backgrounds from product photos without manual selection  
• Image editing tools: Crop, resize, adjust opacity, and apply filters through visual controls  
• Adobe Stock access: Browse and use royalty-free assets from the Adobe Stock library  
• Template-based creation: Start from pre-designed templates and customize for your brand

The integration requires an Adobe Express account (free or paid tier). Images optimize automatically for web use. Webflow enforces a 4MB maximum file size for images and a 100GB total storage limit across all assets.

Export and upload workflows

For content types not supported by the native integration, use Adobe Express's export functionality combined with Webflow's asset manager. This approach works for videos exported as MP4 or GIF, high-resolution images exceeding the 4MB limit, or workflows requiring specific export settings.

The video content cannot be embedded directly in iframes due to domain restrictions. Export videos to an external hosting service like YouTube or Vimeo, or upload them to Webflow within the 30MB maximum video storage limit.

Create content in the Adobe Express web or mobile application, then export in your preferred format:

• Images: Export as PNG, JPG, SVG, or PDF using the export formats documentation  
• Videos: Convert to MP4 or GIF format  
• Multi-page content: Download presentations and PDFs for document uploads

This method gives you full control over export quality and format settings. You can work offline during creation and optimize files before upload. The tradeoff is manual coordination between platforms and no automatic synchronization when you update designs.

Build with Webflow and Adobe Express APIs

Developers who need deeper integration can use the Adobe Express Embed SDK combined with the Webflow Assets and CMS APIs to build custom implementations. Adobe Express lacks direct programmatic APIs for bulk asset processing; the Embed SDK is designed for user-interactive workflows that launch the editor within custom applications, not server-to-server automation.

Embed Adobe Express editor in Webflow

The Adobe Express Embed SDK v4 lets developers embed Adobe Express editing capabilities into custom web applications through JavaScript. For most Webflow users, the native Adobe Express Webflow Marketplace app is the recommended option, as it enables in-Webflow image creation and editing without requiring API credentials or custom code.

The Embed SDK requires registration in Adobe Developer Console, API key configuration, OAuth 2.0 authentication flows, and JavaScript implementation, making it better suited for developers building custom integrations.

Load the SDK from Adobe's CDN using a custom code embed:

<script src="https://sdk.cc-embed.adobe.com/v4/CCEverywhere.js"></script>

Initialize the SDK with your Client ID obtained from the Adobe Developer Console:

const ccEverywhere = await CCEverywhere.initialize({
    clientId: 'YOUR_CLIENT_ID',
    appName: 'Webflow Integration',
    locale: 'en_US'
});

Launch the editor with callbacks to handle exported assets:

const ccEverywhere = await CCEverywhere.initialize({
    clientId: 'YOUR_CLIENT_ID',
    appName: 'Webflow Integration',
    locale: 'en_US'
});

ccEverywhere.createDesign({
    callbacks: {
        onPublish: async (publishParams) => {
            // Extract asset data from published design
            const assetData = publishParams.asset;

            // Prepare asset for Webflow upload via Assets API
            const formData = new FormData();
            formData.append('file', assetData, publishParams.fileName || 'design.png');

            // Upload to Webflow via Assets API
            const response = await fetch(
                `https://api.webflow.com/v2/sites/${siteId}/assets`,
                {
                    method: 'POST',
                    headers: {
                        'Authorization': `Bearer ${accessToken}`
                    },
                    body: formData
                }
            );

            return await response.json();
        }
    }
});

This implementation requires registering your application at the Adobe Developer Console to obtain credentials. Configure allowed domains for security and select your authentication method according to your integration requirements. For user-based implementations, use OAuth 2.0 for user authentication per the authentication guide. For server-to-server integrations, OAuth Server-to-Server authentication may be more appropriate depending on your use case.

Upload assets to Webflow programmatically

After exporting designs from Adobe Express, use the Webflow Assets API to upload them programmatically. The Assets API uses a two-step process: first initiate the upload with a POST request to https://api.webflow.com/v2/sites/{site_id}/assets including the filename (limited to 100 characters) and MD5 hash for integrity checking, then upload the binary file directly to the returned S3 presigned URL. Webflow supports PNG, JPEG/JPG, GIF, SVG, WebP, and AVIF formats.

Initiate upload with file metadata:

POST https://api.webflow.com/v2/sites/{site_id}/assets

Include an authentication header with your OAuth token or site token:

Authorization: Bearer YOUR_ACCESS_TOKEN

The API response includes a presigned S3 URL in the uploadUrl field along with upload details in the uploadDetails object. Upload the binary file directly to the returned uploadUrl using the provided metadata. The response also includes the asset's unique ID, hosted URL for referencing in CMS collections, content type, original filename, and creation timestamp.

You must include the MD5 hash of your file in the initial upload request to enable integrity checks and automatic deduplication.

Link assets to CMS collections

Connect uploaded assets to CMS items using the Webflow CMS API. First, upload assets using the Assets API to obtain asset IDs, then create or update collection items by referencing those asset IDs in image field values.

Create a CMS item with an image:

POST /collections/{collection_id}/items

Reference the asset ID in your field data:

{
  "fields": {
    "name": "Product Name",
    "product-image": "64358b9544249dc43d37d2b7"
  }
}

The product-image field references an asset ID returned from the Assets API upload workflow. The image field in Webflow CMS collections requires the asset ID reference rather than a direct URL.

To create this item, POST to https://api.webflow.com/v2/collections/{collection_id}/items. You can also list collection items to retrieve existing items before updating. The asset ID is generated by uploading an Adobe Express-created image via the Webflow Assets API, which returns both the asset ID and a public CDN URL.

Update existing CMS items using PATCH /collections/{collection_id}/items/{item_id} with asset IDs in the fieldData structure. This pattern supports bulk import workflows where you generate multiple images in Adobe Express, upload them via the Assets API to obtain asset IDs, then create or update corresponding CMS items by referencing those asset IDs in image fields.

Manage rate limits and publishing

The Webflow rate limiting policies allow 60 requests per minute for Starter and Basic plans, 120 requests per minute for CMS, eCommerce, and Business plans, and custom limits for Enterprise plans. Monitor the X-RateLimit-Remaining header in API responses and implement exponential backoff retry logic when you receive HTTP 429 status codes, respecting the Retry-After header value.

The site publishing endpoint has an additional constraint: one successful publish per minute. Use the Sites API to publish after bulk updates:

POST https://api.webflow.com/v2/sites/{site_id}/publish

Implement exponential backoff that respects the Retry-After header when rate limits are triggered. Adobe Express does not provide webhook events or real-time notification capabilities, so polling-based synchronization or the native Webflow Marketplace app remains necessary for asset updates.  

What you can build

The native Marketplace app simplifies image creation workflows by keeping design and web editing in one place. The integration supports in-Webflow editing for AI-powered image generation, background removal, and resizing.

• Product catalog imagery: Remove backgrounds from product photos and add contextually appropriate settings using generative fill, then save images directly to Webflow's Assets panel for use on product pages  
• Marketing campaign landing pages: Generate hero images from text prompts describing your campaign concept using the Adobe Express Webflow app, and deploy them to Webflow landing pages for fast campaign launches  
• Blog and content hubs: Create branded header graphics and inline images for articles using Adobe Express templates, with automatic saving to Webflow's Assets panel for consistent visual content across your site  
• E-commerce promotional graphics: Design seasonal sale banners, category headers, and promotional callouts in Adobe Express, then save them directly to Webflow's Assets panel for use across product category pages