Blaze

How to integrate Blaze with Webflow

Blaze generates AI content that can populate your Webflow site, saving time on blog posts, product descriptions, and marketing copy. Automating content workflows between Blaze and Webflow reduces manual copy-paste steps and keeps your CMS updated with fresh content.

Connect Blaze and Webflow through Zapier automation, embed Blaze forms using Custom Code Embed elements, or build custom API integrations. No native marketplace app exists between the platforms. The sections below detail each integration method with implementation steps.

Use Zapier for content automation

Connect Webflow and Blaze through Zapier to automate content workflows without writing code. Zapier supports this integration natively through pre-built templates.

Zapier workflows (called Zaps) trigger when specific events occur in either platform. When Blaze publishes a document, Zapier can create corresponding items in your Webflow CMS with the AI-generated content. The integration supports Webflow triggers like form submissions, CMS updates, and e-commerce orders paired with Blaze actions like content generation and document publishing.

Step-by-step Zapier setup:

1. Create a Zapier account and search for "Blaze.ai + Webflow" in the integrations directory
2. Choose a pre-built template or create a custom Zap
3. Configure your trigger (for example, "Document Published" in Blaze)
4. Authenticate both Blaze.ai and Webflow accounts with your credentials
5. Configure your action (for example, "Create Item" in Webflow CMS collection)
6. Map fields from Blaze content to Webflow CMS fields (Blaze document title to Webflow Name field, body content to Post Body field, meta description to SEO Description field)
7. Test the workflow to verify data flows correctly
8. Activate the Zap to begin automation

Common automation patterns using Blaze and Webflow include:

• Automated blog publishing: When Blaze publishes new document, create item in Webflow Blog Posts collection with title mapped to Name field, content to Post Body field, and AI-generated meta descriptions to SEO Description field
• Product description updates: When Blaze generates product copy, update Webflow e-commerce product listing with AI-generated description mapped to Product Description field and SEO metadata to Meta Description field
• Campaign content deployment: When Blaze publishes marketing document, create landing page in Webflow Campaigns collection with campaign title mapped to Name field and copy mapped to Hero Content field

Note that Zapier templates exist primarily for blog automation workflows. More complex multi-step workflows require custom Zap configuration.

Embed Blaze forms

Capture leads on your Webflow site using Blaze form embeds through the Custom Code Embed element. This method works for lead capture where Blaze handles form submissions and follow-up automation while visitors stay on your Webflow pages.

Implementation requires domain whitelisting approval from Blaze support before forms will render correctly. Contact support@withblaze.app to request domain approval for your site (typically 1-3 business days for confirmation).

Once approved, copy the iframe embed code from your Blaze form dashboard and paste it into a Custom Code Embed element in Webflow. Adjust sizing and positioning using Webflow's styling options, then publish your site.

The embed code follows this structure:

<iframe
  src="https://dashboard.withblaze.app/forms/abc123"
  width="100%"
  height="500px"
  title="Lead Capture Form"
  frameborder="0">
</iframe>

This approach supports lead capture forms on landing pages, newsletter signup forms in page sections or footers, survey collection on product pages, and event registration forms with data passed to Blaze for follow-up.

Build with APIs

Technical teams can build direct API integrations between Webflow and Blaze using both platforms' REST API endpoints for custom workflows. This approach provides control over automation workflows and supports real-time data synchronization.

Webflow offers REST API documentation with OAuth 2.0 authentication and scopes including sites:read, sites:write, cms:read, cms:write, ecommerce:read, ecommerce:write, forms:read, and forms:write. Blaze.ai's publicly documented API focuses on community management and CRM operations. For content automation capabilities, contact support@withblaze.app to request API specifications.

Most content workflows between Blaze and Webflow work more reliably through Zapier middleware than direct API integration. Direct API connection requires custom development since no native integration exists.

Sync CMS content programmatically

Build automated content pipelines using Webflow's CMS API to create, update, and publish content. Since Blaze.ai's API documentation is limited for CMS operations, use Zapier or custom middleware to route AI-generated content from Blaze to Webflow.

Implement workflows using Webflow's CMS API endpoints to create items in collections, update fields with AI-generated content, and publish changes automatically. Set up OAuth authentication with cms:read and cms:write scopes.

Technical implementation uses these endpoints:

• Create CMS items with POST /collections/{collection_id}/items for new blog posts, product descriptions, or landing pages
• Update content with PATCH /collections/{collection_id}/items for efficient multi-item synchronization
• Publish staged content via POST /collections/{collection_id}/items/publish after content review

Direct API integration between Blaze and Webflow requires custom middleware. Zapier provides faster implementation for most use cases.

Process form submissions with webhooks

Capture Webflow form submissions in real-time using Webflow's webhook system with form_submission event triggers. Routing this data to Blaze for processing requires either Zapier automation or custom API development, since Blaze.ai's publicly documented API lacks native webhook endpoints for contact management.

Zapier provides pre-built automation templates to connect Webflow form submissions to Blaze actions with zero-code setup. For custom implementations, contact support@withblaze.app to verify endpoint availability.

Configure Webflow webhooks with form_submission trigger type to receive JSON payloads when visitors submit forms. Create webhook registrations using POST /sites/{site_id}/webhooks with your endpoint URL and desired trigger events.

Implementation considerations:

• Validate webhook payloads using the x-webflow-signature header per webhook security documentation
• Implement retry logic with exponential backoff (Webflow provides no built-in retry mechanism)
• Plan for 75 webhook registrations limit per trigger type per site
• Retrieve form field structure via GET /v2/sites/{site_id}/forms to understand submission data

Synchronize e-commerce data

Connect Webflow e-commerce events to external systems using Webflow's webhook system. This pattern suits businesses running Webflow storefronts that need order and product data synchronized with backend systems.

Use Webflow webhooks with trigger types including form_submission, collection_item_created, and ecommerce_new_order for real-time notifications. Configure OAuth with sites:read, cms:read, cms:write, ecommerce:read, and ecommerce:write scopes for access to sites, collections, and order data.

API patterns for e-commerce workflows:

• Process order events via webhooks using ecommerce_new_order trigger for real-time order notifications
• Manage product catalogs through Webflow's CMS API for product record synchronization

Blaze.ai does not provide documented e-commerce or inventory management APIs. For retail operations, evaluate dedicated e-commerce platforms.

July 7, 2025 introduced mandatory version control for write operations per Webflow's developer changelog. Version numbers are now required in the request body for all write operations to prevent 409 Conflict errors when version mismatches occur.

What you can build

Integrating Blaze with Webflow through Zapier enables automated content publishing, lead capture systems with AI follow-up, and marketing workflows that span content generation to website deployment. All integrations require Zapier or custom API development since no native connector exists between the platforms.

• AI content publishing workflow: Generate blog posts in Blaze based on your brand guidelines, then use Zapier to automatically publish formatted content to your Webflow CMS Blog Posts collection with title mapped to Name field, content to Post Body field, and AI-generated meta descriptions to SEO Description field (30-40 minutes setup using Zapier templates)
• Lead nurturing landing pages: Build landing pages in Webflow that capture visitor information through embedded Blaze forms (requires domain whitelisting approval), then configure Zapier to trigger when forms are submitted, sending data to Blaze for lead scoring and creating follow-up content items in Webflow CMS based on visitor responses (2-4 hours setup requiring custom Zapier configuration and CMS collection setup)
• Blog automation with SEO optimization: When Blaze publishes AI-generated blog content, Zapier automatically creates items in Webflow Blog Posts collection with SEO-optimized titles, meta descriptions, and structured content (15-30 minutes setup using standard Zapier templates)