Campaigner
Connect Campaigner with Webflow to automatically sync form contacts to email lists and trigger automated email and SMS marketing campaigns.
How to integrate Campaigner with Webflow
Connecting Campaigner and Webflow automates contact syncing so form submissions flow directly into your email lists and trigger campaigns without manual exports. This integration focuses on form-to-list syncing and campaign triggers; it does not cover SMS-only workflows or advanced CRM integrations.
You can integrate using the official Webflow Marketplace app for no-code setup, embedded signup forms for simple newsletter capture, or Third-party integration for multi-step workflows. Let’s look at the steps in detail:
Use the Campaigner app
The Campaigner app in the Webflow Marketplace connects your forms with email marketing automation. Install the app, authenticate your Campaigner account, and select which forms should sync contacts. The app creates corresponding email lists in Campaigner and triggers workflows you configure: welcome sequences, drip campaigns, or SMS messages.
The app includes the following features:
- Automatic contact syncing sends form submissions directly to Campaigner lists without manual exports
- Built-in spam filtering removes invalid email addresses before they reach your lists
- Anonymous visitor tracking captures email information from site visitors who haven't submitted forms
- Multi-channel triggers start both email and SMS campaigns from a single form submission
- Selective form connection lets you choose specific forms to sync rather than all site forms
The app works with any Webflow form on published sites. Forms must be live on your published site to trigger the sync.
Native features, direct embeds and widgets
For a simple newsletter signup without full app integration, you can embed Campaigner signup forms directly into Webflow pages using Code Embed elements. Generate the form HTML in your Campaigner dashboard under Forms, then paste the embed code into a Code Embed element. This approach works for basic email capture but does not include the bidirectional syncing or automation triggers available through the Marketplace app.
Keep the following in mind when using embedded forms:
- Embedded signup forms display Campaigner-generated forms directly on your Webflow pages
- Code Embed elements accept the HTML snippet from Campaigner's form builder
- Styling limitations may require custom CSS to match your Webflow site design
Connect with Zapier
Zapier's Webflow-Campaigner integration offers pre-built automation templates for multi-step workflows and connections to additional tools. The standard setup creates Campaigner contacts from new Webflow form submissions using visual field mapping. For simpler use cases, the official Webflow Campaigner app provides a more direct integration.
Zapier supports the following triggers and actions for this integration:
- New form submission trigger watches for Webflow form entries and passes field data to subsequent steps
- Create a contact action that adds the submitted information to your Campaigner account with field mapping
- Multi-app workflows connect Webflow and Campaigner with CRMs, spreadsheets, or notification tools in the same automation
To set up the integration, create a Zap with Webflow as the trigger app and select New Form Submission. Choose Campaigner as the action app with Create Contact as the action. Map your form fields to Campaigner contact properties and test with a real form submission.
What you can build
Integrating Campaigner with Webflow enables automated email marketing workflows triggered by visitor actions on your site.
- Lead magnet delivery system: Build landing pages with download forms that automatically add contacts to Campaigner lists and trigger email sequences that deliver the content, plus follow-up campaigns
- Event registration with automated reminders: Create event signup pages where form submissions trigger confirmation emails, calendar reminders, and post-event follow-up sequences in Campaigner
- Post-purchase email campaigns: Connect Webflow Commerce order events to Campaigner through Zapier's New Order and Updated Order triggers to send order confirmations, shipping updates, and cross-sell emails
- Newsletter signup with welcome sequences: Embed Campaigner signup forms on your Webflow site to capture subscribers and trigger welcome email sequences and ongoing drip campaigns
Frequently asked questions
Navigate to the Campaigner listing in the Webflow App Marketplace and click Install. Authenticate with your Campaigner account credentials through the app interface. Once connected, select which Webflow forms should sync contacts using the dropdown menu. The app automatically creates corresponding email lists in Campaigner. You can connect or disconnect individual forms at any time without affecting previously synced contacts.
Form submissions only sync from published sites. Verify your form is live by checking that it appears on your published site URL. If you use Zapier, confirm your Webflow plan has not exceeded its webhook limit; Webflow enforces plan-based webhook quotas that prevent webhooks from firing when exceeded. For details, see Zapier's troubleshooting documentation. For the native app, verify that the specific form is connected in the app settings and check your Campaigner contact list to confirm that the built-in spam and invalid email filtering is not blocking legitimate submissions.
The native Campaigner app focuses on form submissions rather than e-commerce events. For order-triggered campaigns, such as post-purchase follow-ups, use Zapier with Webflow's New Order and Updated Order triggers. Connect these triggers to Campaigner actions that create contacts and add them to appropriate automation workflows. Once contacts sync to your Campaigner lists, you can set up behavioral segmentation based on purchase data to send targeted campaigns based on order history and engagement patterns.
Description
Campaigner is an email and SMS marketing automation platform that helps businesses create, send, and track targeted campaigns. It offers list management, behavioral segmentation, and workflow automation to nurture leads and drive conversions.
This integration page is provided for informational and convenience purposes only.
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