HighLevel

How to integrate HighLevel with Webflow

You have three methods to connect HighLevel with Webflow, each suited to different use cases. Embed HighLevel widgets and forms when you want direct lead capture through HighLevel's forms on your Webflow site—this requires no coding and forms submit directly to HighLevel's CRM.

‍Connect through automation platforms like Zapier, Make.com, or n8n.io when you need Webflow native forms to create HighLevel contacts or want to sync CMS changes with HighLevel workflows. Build with the Webflow API and HighLevel API when you need custom field mapping, real-time bidirectional sync, or webhook-based automation beyond pre-built templates. Note: No native integration exists, so connections require embedding HighLevel elements directly or using third-party automation platforms.

Embed HighLevel widgets and forms

HighLevel provides embed codes for forms, calendars, and chat widgets that you paste directly into Webflow's code elements. This method requires no API knowledge and displays these elements on your site within minutes. When visitors submit embedded HighLevel forms, their data flows directly into your HighLevel CRM, creating contacts and triggering your marketing sequences. For Webflow native forms that need to sync with HighLevel, use the automation platform method described below.

To embed a HighLevel element, navigate to it in HighLevel's dashboard, copy the provided code, and paste it into a Webflow Embed element. According to HighLevel's official form embedding documentation, the complete workflow for form integration involves selecting your form, accessing the Integrate tab, and copying the embed code directly into Webflow.

Key embedding capabilities:

• Form embedding with four layout options (Inline, Sticky Sidebar, Polite Slide-In, Popup) configured through dropdown menus in Sites → Forms → [select form] → Integrate tab
• Calendar embedding for appointment booking accessed through Calendars → Calendar Settings → Share → Embed Code tab
• Chat widget installation supporting live chat, SMS, and WhatsApp channels configured in Sites → Chat Widget
• Voice AI chat widget using embedded inline placement with customizable voice interaction settings

HighLevel embed codes (forms, calendars, and chat widgets) can be placed in Webflow's Embed element for page-specific placement or in site settings Custom Code sections for site-wide deployment. However, embedding alone does not automatically sync data to HighLevel's CRM. To automatically create contacts in HighLevel's CRM from Webflow form submissions and trigger workflow automations, you must use automation platforms or implement custom API integration using the Webflow REST API and HighLevel API.

For CMS-driven sites, Webflow's custom code in the CMS lets you add HighLevel forms and embed code across multiple pages using collection items. According to Webflow's documentation, this approach supports dynamic embedding that scales when you need unique forms for different services, locations, or campaigns.

Connect through automation platforms

Third-party automation platforms like Zapier, Make.com, n8n.io, and viaSocket support Webflow and HighLevel integration without custom code. When someone submits a Webflow form, these platforms capture the data and automatically create or update contacts in HighLevel, then trigger marketing sequences based on the information submitted. Note that this integration occurs through third-party services, as HighLevel does not have an official native Webflow Marketplace app.

Four integration platforms support both Webflow and HighLevel with proven track records. Make.com provides visual workflow builders with conditional logic and error handling. Zapier connects Webflow form submissions to HighLevel's LeadConnector with pre-built templates. n8n.io offers open-source flexibility with self-hosting options and includes a dedicated integration page with workflow templates. viaSocket provides CMS item management capabilities with automation support, though with less extensive public documentation compared to alternatives.

Common automation workflows:

These integration workflows are created through third-party automation platforms such as Zapier, Make.com, n8n.io, or custom API development—not through a direct native integration between Webflow and HighLevel:

• Lead capture to CRM - When Webflow's form_submission webhook fires, automation platform extracts form.data fields (name, email, phone, message) and POSTs to HighLevel's /contacts endpoint with mapped firstName, lastName, email, phone fields, automatically assigning source tag "Webflow Form" and enrolling contact in initial nurture sequence
• E-commerce order processing - Webflow New Order trigger captures order.customerId and order.lineItems, automation platform queries HighLevel for existing contact by email, creates or updates contact record, then generates opportunity in sales pipeline with deal value from order.grandTotal and product details in custom fields
• Appointment coordination - Webflow registration form submission with date/time preferences triggers automation platform to query HighLevel Calendars API for available slots, creates appointment with contactId association, sends confirmation via HighLevel's SMS/email workflows, and updates Webflow CMS collection with booking status
• Content marketing sync - When Webflow collectionitemcreated webhook fires for blog posts, automation platform extracts fieldData.category and fieldData.tags, queries HighLevel contacts by matching tag interests, adds new content tag to relevant contacts (e.g., "interested-in-seo" contacts tagged with "new-seo-content"), and enrolls tagged contacts in campaign sequence promoting the new post
• Customer feedback routing - Webflow survey form with rating field (1-5 scale) submits to automation platform, which evaluates form.data.rating value: if ≤2, creates HighLevel task assigned to support team with high priority and "negative-feedback" tag; if ≥4, updates contact with "satisfied-customer" tag and triggers review request workflow with personalized email template

To set up these automations, connect both your Webflow and HighLevel accounts through a platform like Zapier, Make.com, or n8n.io. Select your trigger events from Webflow—such as form submissions (formsubmission webhook), new orders (ecommerceordercreated event), or CMS item changes (collectionitemcreated or collectionitem_changed webhooks)—then map those fields to HighLevel actions like creating contacts (POST /contacts with firstName, lastName, email, phone, customFields), updating opportunities (PATCH /opportunities/{id} with status, monetaryValue), or adding tags (included in contact creation/update payload as tags array). Zapier's Webflow integration and LeadConnector integration cover account authorization and field mapping for no-code implementations.

Test workflows with sample data before activating. Integration platforms like Zapier, Make.com, and n8n.io include testing capabilities that allow you to verify your configuration before automation goes live. Most platforms provide test mode functionality where you can map fields and identify configuration errors before they affect real leads or contacts.

Build with Webflow and HighLevel APIs

Integration between Webflow and HighLevel occurs through third-party automation platforms like Zapier, Make.com, and n8n.io. These platforms allow you to connect Webflow forms and CMS items to HighLevel contacts and opportunities, with field mapping capabilities that create synchronized data flow between systems. According to Make.com's integration documentation, you can build workflows that capture Webflow form submissions directly into HighLevel's CRM, and n8n.io provides pre-built workflow templates specifically for Webflow + HighLevel combinations, allowing customized automation without manual data transfer.

Sync form submissions to HighLevel contacts

Connect Webflow form submission webhooks to HighLevel through third-party automation platforms like Zapier, Make.com, or n8n.io. These platforms trigger contact creation in HighLevel with field mapping and custom data transformations. Since no native integration exists between the platforms, you'll need to configure these steps: 1) Set up a form_submission webhook in Webflow site settings pointing to your automation platform endpoint, 2) Configure the automation platform to map Webflow form fields (form.data.name → firstName/lastName, form.data.email → email, form.data.phone → phone, form.data.message → customFields.message) to HighLevel contact schema, and 3) Test the workflow to verify proper data synchronization.

Webflow's webhooks documentation covers webhook configuration and payload structures for six event types including form submissions, site publishing, and CMS item changes. Each webhook delivers JSON with consistent field structures and unique identifiers for entity relationships. The formsubmission webhook payload includes site ID, form name, and a data object containing all submitted field values keyed by field name (e.g., {"site": "siteid", "name": "Contact Form", "data": {"name": "John Doe", "email": "john@example.com", "phone": "+1234567890", "message": "Interested in services"}}).

Contact creation implementation:

1. Receive Webflow's form_submission webhook POST request with form data payload containing site, name (form name), and data object with submitted fields
2. Extract and validate required fields from form.data object (email or phone mandatory per HighLevel requirements)
3. Transform data to match HighLevel's contact schema: split form.data.name into firstName/lastName, map form.data.email directly to email field, map form.data.phone to phone field, store form.data.message in customFields object, add source value "Webflow Form" and tags array including form name for tracking
4. POST to https://rest.gohighlevel.com/v1/contacts with Bearer token authentication (Authorization: Bearer ${api_key})
5. Store the returned contact ID for future updates

HighLevel requires at least one contact method (email or phone) but accepts contact profiles including address components, custom fields, lead source attribution, and assignedTo values for routing leads to specific team members. The HighLevel Marketplace documentation for Contacts API and GitHub API V2 documentation include complete field references and sample payloads.

Synchronize Webflow CMS with HighLevel opportunities

HighLevel and Webflow do not have native bidirectional CMS sync capabilities. Instead, integration between the platforms requires using third-party automation platforms like Zapier, Make.com, or n8n.io. According to the research, when a team updates opportunity stages in HighLevel or changes project status in Webflow, synchronization between the two platforms must be configured through these third-party services using API calls and webhooks, rather than through direct native integration.

Webflow's CMS API supports creating, reading, updating, and deleting collection items through REST endpoints at https://api.webflow.com/v2. You'll authenticate with OAuth tokens and access collection items via /v2/collections/{collection_id}/items endpoints for staged items or /v2/collections/{collection_id}/items/live for published items. Collection item data uses fieldData objects containing the collection's defined fields, which can be mapped to HighLevel's contact, opportunity, or custom field structures through automation platforms or custom API integration.

Implementation pattern:

1. Configure HighLevel webhooks for ContactCreate, ContactUpdate, OpportunityCreate, and OpportunityUpdate events that deliver JSON payloads to your webhook receiver endpoint
2. Map opportunity fields from HighLevel payload (name, pipelineStageId, status, monetaryValue, contactId) to corresponding Webflow collection fieldData properties through a third-party automation platform or custom API integration layer: opportunity.name → fieldData.project-name, opportunity.status → fieldData.status-slug, opportunity.monetaryValue → fieldData.deal-value
3. Call Webflow's Update Items endpoint with PATCH request containing transformed data in fieldData object format via webhook receiver
4. Publish changes using the /v2/collections/{collection_id}/items/live endpoint to make updates visible on live site immediately

HighLevel delivers webhook payloads including locationId, contactId, pipeline identifiers, and custom field values. According to HighLevel's webhook documentation, events like ContactCreate (delivers firstName, lastName, email, phone, tags, customFields), OpportunityCreate (delivers name, pipelineId, pipelineStageId, status, monetaryValue, contactId), and AppointmentCreate (delivers calendarId, contactId, startTime, endTime, appointmentStatus) provide real-time data updates with consistent JSON structure. Process these events to maintain synchronized views of client projects, service requests, or deal status across both platforms.

Automate appointment booking flows

Connect Webflow event registration forms to HighLevel's calendar system through webhooks and calendar APIs. Query available time slots, create appointments with contact associations, and trigger confirmation workflows—all through API calls.

When visitors submit event registration forms on Webflow with date/time preference fields, this data can be sent through third-party automation platforms (such as Zapier, Make.com, or n8n.io) to query HighLevel's calendar for available slots via GET /calendars/{calendarId}/free-slots endpoint with date range parameters, create appointments with POST /appointments including proper timezone handling (startTime and endTime in ISO 8601 format with timezone offset), associate the booking with the contact record via contactId field, and trigger automated SMS or email confirmations through HighLevel's workflow system. This requires configuring the integration through an automation platform rather than as a native webhook handler, since no official Webflow-HighLevel integration exists.

The AppointmentCreate webhook delivers appointment information including the appointment object with calendarId, contactId, startTime, endTime, appointmentStatus (values: confirmed, cancelled, showed, noshow, invalid), and assignedUserId. These webhook notifications can trigger automations to sync appointment data with Webflow CMS collections (mapping appointment.title → fieldData.event-name, appointment.startTime → fieldData.date, appointment.contactId → fieldData.attendee-id), creating calendar displays or attendee tracking systems within your Webflow site through third-party automation platforms or custom API integration.

Implement contact enrichment workflows

Enrich HighLevel contact records with behavioral data from Webflow using third-party automation platforms like Zapier, Make.com, or n8n.io. Track which pages visitors view, what resources they download, and how they interact with your content—then use this context to personalize marketing sequences. Note: HighLevel does not have an official Webflow Marketplace app, so integration requires either direct embedding of HighLevel forms/calendars into Webflow pages or webhook-based automation through third-party platforms.

Store Webflow-specific data in HighLevel's customFields object to maintain page visit history, content preferences, or lead scoring based on site interactions. When Webflow form submissions include hidden fields tracking page URL (form.data.pageurl) or referrer source (form.data.referrer), map these to HighLevel custom fields: create customFields entries like {"id": "webflowlastpage", "value": form.data.pageurl} and {"id": "webflow_referrer", "value": form.data.referrer} in the contact creation payload. According to HighLevel's API documentation, the contact API accepts custom field arrays with id-value pairs for storing additional data points beyond standard contact fields.

What you can build

Integrating HighLevel with Webflow through third-party automation platforms lets you capture leads from your site design and content, sync them with HighLevel's CRM and marketing automation, and trigger personalized follow-up based on visitor behavior. Alternatively, you can embed HighLevel forms, calendars, and chat widgets directly into your Webflow site for lead capture without requiring additional platforms.

• Agency client showcase sites - Build portfolio websites in Webflow that capture project inquiries through embedded forms, with form submissions connected to HighLevel through third-party automation platforms (Zapier, Make.com, or n8n.io) to create contacts, automatically route to sales pipelines, and trigger follow-up sequences
• Event registration and management - Create event landing pages with registration forms that connect to HighLevel through automation platforms, automatically adding attendees to contacts and triggering confirmation and reminder sequences via email and SMS
• Membership site onboarding - Design membership areas in Webflow CMS where new sign-ups connect to HighLevel through third-party automation to create contacts, initiate onboarding workflows with welcome emails, and segment members based on plan type or interests
• Lead magnet and content marketing - Build resource libraries and blog sites where content download forms connect to HighLevel through automation platforms to capture leads, tag them based on downloaded resources, and enroll them in nurture campaigns specific to their demonstrated interests