Webflow vs. Squarespace

It’s a professional web design platform with a robust CMS facing up against a template-based, drag-and-drop tool — is there even a contest?

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Webflow combines a fully customizable CMS with powerful, totally visual web design tool that don’t constrain you to templates. Start from a blank canvas and create, well, anything.
WebflowSquarespace

Design & code

How you build your site matters. Stand out by starting from scratch, with Webflow.
Webflow
Squarespace

Design freedom

With Webflow, you can create whatever design you have in mind, or use a template.

Webflow

Start from a blank canvas to enjoy true creative freedom. Or pick a starter template and customize every single element.

Squarespace

Squarespace is template-based, with limited customizability.

Webflow
Squarespace

Animations & Interactions

Webflow lets you build completely custom interactions and animations without coding.

Webflow

Create 100% custom interactions and animations based on user interactions, page load, page scroll, and much more.

Squarespace

Work with your template’s built-in interactions and animations — or subcontract a developer to create custom experiences.

Webflow
Squarespace

User-friendliness

Squarespace emphasizes user-friendliness at the expense of flexibility. That makes it easier for most people, but frustrating for creatives who want something unique.

Webflow

Enjoy on-page content editing, a minimal dashboard UI, and intuitive visual design tools founded on web standards.

Squarespace

Squarespace’s template-based approach makes it easy for anyone to have and manage a website.

Webflow
Squarespace

Templates

While Squarespace offers a wealth of gorgeous templates, Webflow’s templates are both beautiful and far more customizable.

Webflow

Webflow offers over 100 beautiful templates, including quite a few free options — and you can customize every detail without coding, something you’ll never get from Squarespace.

Squarespace

Squarespace’s templates are undoubtedly a big part of their success. Clean, minimal, and adaptable to many uses — they’re also inflexible unless you know your way around code.

Webflow
Squarespace

Free plan

If you’re building sites for clients, Webflow can be 100% free for you. Otherwise, you just pay for hosting (and a 2% transaction fee on the cheapest Ecommerce plan).

Webflow

If you’re building sites for clients, you may not need to pay Webflow a cent. Ever. Just build your site, add hosting, and pass the bill along to your client with Client Billing. Otherwise, you only need to pay for hosting.

Squarespace

Squarespace offers a free 14-day trial. That’s it.

SEO & content marketing

Even the most beautiful site doesn’t mean much if no one’s visiting it.
Webflow
Squarespace

CMS & blogging

Webflow makes dynamic content creation and publishing a breeze, so you can easily create a blog, case studies, lookbooks — whatever content you and your products need.

Webflow

Use Webflow’s visual CMS to create a beautifully structured database, quickly create templated pages for your blog and case studies, and integrate your content anywhere on your site.

Squarespace

Squarespace offers solid blogging, event publishing, and email marketing tools. But if you’re looking to do anything unique, well, enjoy hiring a developer!

Webflow
Squarespace

Dynamic product and content integration

Seamlessly feature your products within your content, so every blog post, look book, and case study becomes a sales page.

Webflow

Turn readers into buyers with our CMS’s powerful and flexible multi-reference field, which lets you effortlessly integrate product highlights — complete with add to cart buttons — right in your blog posts, case studies, whatever you publish.

Squarespace

With Squarespace, you can “embed products into blog posts, events, and more to make your content drive sales.” But you’ll never have the flexibility to publish unique content types with Squarespace templates — unless you can code.

Webflow
Squarespace

SEO

Webflow gives you all the tools you need to rise to the top of relevant search results. Webflow sites load fast, are mobile-friendly by default, and give you all the content tools you need to give people the answers they’re looking for.

Webflow

Every aspect of Webflow was built to help you get found in search, including auto-generated sitemaps, clean and performant code, out-of-the-box mobile-friendliness, dynamic meta title and description generation, simple 301 redirects and canonical URLs, easy HTML5 semantic tagging, and free SSL / HTTPS.

Squarespace

Squarespace lets you customize basic SEO markup like page titles and descriptions, and has very basic tools for semantic element markup. But with limited custom blogging capabilities, Webflow gets the edge.

Webflow
Squarespace

Marketing integrations

Webflow comes with a bunch of built-in integrations, and makes custom integrations easy.

Webflow

Webflow comes out of the box with built-in integrations for email, social media, and analytics, but lacks the built-in email marketing tools and customer database management pieces that set more mature ecommerce platforms apart.

Squarespace

Along with a foundation of built-in integrations, Squarespace has built out impressive email and lifecycle marketing tools that make it easy to attract new customers and re-engage old ones.

The buyer experience

Ecommerce UX
Webflow
Squarespace

Customizable checkout

Webflow lets you design fully customizable checkout experiences.

Webflow

Webflow gives you complete control over the layout of your checkout page, along with payment customization options.

Squarespace

Unless you want to hire a developer to customize your store template, you’re stuck with the checkout page that comes with.

Webflow
Squarespace

Customizable carts

Webflow lets you build beautifully customizable carts.

Webflow

Create clear, engaging cart experiences with robust positioning and animation options, plus full layout control within the cart.

Squarespace

You’re limited to the cart that comes with your template, unless you want to do custom development work.

The store owner experience

Management and fulfillment
Webflow
Squarespace

Store management tools

Both platforms offer an intuitive interface for updating your site’s content.

Webflow

Enjoy a clear, clean site-management experience that works like your browser, with on-page editing just a click away.

Squarespace

Squarespace has been built to be user-friendly from the start, so managing your store’s products and overall look is pretty straightforward.

Webflow
Squarespace

Order management

With similar integrations and straightforward fulfillment tools, both platforms make it easy for site owners to manage operations.

Webflow

Immediately see open orders as soon as you log in, add and edit items right on the product page, and add teammates to help with site management. Integrate with ShipStation via Zapier to automate printing shipping labels.

Squarespace

Manage orders in a simple dashboard, get real-time shipping rates from USPS and FedEx, and automate printing shipping labels with a ShipStation integration.

Webflow
Squarespace

Transactional emails

Squarespace’s email marketing tools are extensive and impressive in the realm of ecommerce.

Webflow

Easily create and style all the automated emails online shoppers expect, right inside our Designer. Connect to third-party email marketing services like Mailchimp with simple integrations.

Squarespace

Create and customize transactional emails, and set up lifecycle marketing emails to re-engage existing customers.

Webflow
Squarespace

Payment options

Both platforms manage payments via Stripe, but Squarespace’s PayPal support gives it a slight edge.

Webflow

Accept payments via credit cards, or let customers pay with payment details stored in the browser (like Apple and Chrome pay).

Squarespace

Squarespace’s built in Stripe and PayPal support gives customers a flexible checkout experience, with payment available via credit card, Apple pay, Paypal, and more.

Design

Design and build your store from the ground up — without writing a line of code.
Learn more about building with Webflow

Build with the latest layout technologies

Use CSS grid or flexbox — or both — to build cutting-edge layouts — and adjust them for every breakpoint.

Build CSS grid layouts

Take control of your typography

Use any font out there, tweak every detail from line-height to text direction, and use any unit, from ems to vw.

Go responsive

Easily preview and tweak your design for every breakpoint, and use relative units to reflow gracefully.

Get colorful

Save your brand palette as global swatches, layer background images, gradients, and overlays, even add CSS filters.

Advanced interaction and animation tools

Bring your site to life with engaging animations and trust building microinteractions based on page load, scrolling, mouse movement, and clicks.

Animate visually

Flexible product CMS

Webflow’s flexible, code-free CMS powers your store and all your other dynamic content, so you can seamlessly feature your products.

Design with real data

Pricing

Comparing our entry pricing.
Webflow
$29USD/month
Squarespace
$26USD/month

Price

Transaction fee
0-2%
0%

Design & Creation

Completely visual site editor
Customizable checkout pages
Coding required
Customizable product pages
Coding required
Custom product fields
Email customization

Marketing

Order management
Abandoned cart recovery
Planned
Custom CMS for blog
Create custom marketing pages
Limited based on template
Discounts and coupons
Coming soon
Facebook/Instagram integration
Mailchimp integration
Google inventory sync
via integration
SSL

Payments

Issue refunds
Checkout with Apple Pay
Checkout with Google Pay
Checkout with PayPal
Coming soon
POS integration
Planned

Product management

Multiple product variations
Sell digital goods
Coming soon
Sell subscriptions
Planned

Store management

Manual order creation
Planned
Mobile store management
Staff accounts (collaborators)
Staff permissions
Multi-language sites
Planned
Depends on theme
Multi-currency sites
Planned
Depends on theme

Shipping

Automatically calculated shipping
Planned
Manual shipping rules
Shipping label printer
via Zapier
via ShipStation

Taxes

Automatic tax calculation
via integration
Manual tax rules
Coming soon

What people are saying about
Webflow Ecommerce

I've never been so obsessed with something as @webflow. Someone finally created a smart app to build websites for non-coders designers.

When Squarespace asked why I was leaving their platform today I said Webflow. 🙃

Take a look at Webflow. It's like SquareSpace, all in one platform, but you have vastly more granular control over your site.