Webflow Blog

6 web design trends to watch in 2025

From the nostalgia and light effects to AI, here's our roundup of the leading web design trends to look out for in 2025.

Beyond customer acquisition: The role of personalization in customer retention

How to apply personalization strategies to retain customers and lower acquisition costs

AI traps: Lessons from launching Webflow's AI Assistant

Shipping useful AI products requires avoiding constant temptation.

The future of CMS: AI-driven, dynamic experiences, and digital ecosystems

Forrester Research reveals the future of CMS: individualized experiences, AI-powered content, and ecosystem thinking to drive transformation.

Enhancing workflows: expanding the power of automation with Zapier

Automate your work and have more time for what matters most using the new Zapier App to connect Webflow with thousands of popular tools and services.

Accelerating web optimization through psychology

How Vanta's Director of Web Strategy applies psychological principles and user intent data to drive remarkable results in web optimization.

Making the Webflow Dashboard 20% faster by moving to server-side rendering

How Webflow migrated its dashboard to server-side rendering and decreased load times by 20%

The path to satisfaction: The future of AI-driven customer support

Learn how integrating your Webflow site with AI-powered customer support tools can help grow your business and transform customer experiences.

How 8020 built a world-class digital experience for Huberman Lab with Webflow

How 8020 and Double Up transformed Huberman Lab's digital presence—doubling search engagement and boosting conversions by 266% using Webflow.

Website collaboration: the key to agility and conversion

Learn how website collaboration can unlock opportunities for increased speed to market and a higher conversion rate.

How to strike a balance between website personalization and privacy

Build a trusting, loyal customer base with privacy-centric personalization techniques.

That’s a wrap on Webflow Conf 2024

From San Francisco to London and online, here’s a full recap of all the fun of Webflow Conf 2024 from wherever you joined us.

Make data-driven decisions with Webflow Analyze

Webflow Analyze is now available, giving you a native, unified view of user behavior so you can make data-backed decisions that improve site performance.

Performance branding: merging data and creativity to drive measurable results

Learn how performance branding blends brand-building with data-driven strategies to elevate your website, amplify awareness, and drive measurable results.

Marketer’s guide to always-on website optimization

How to build a consistent and results-driven web marketing machine

Highlight your work and attract new opportunities with Upwork and Webflow

Introducing our partnership with Upwork, the world’s work marketplace that’s creating new opportunities for Webflow Certified Partners.

How leading companies optimize their websites to drive conversions and revenue

A closer look at how three leading organizations used Webflow Optimize to test faster, learn sooner, and launch winning websites.

Everything we launched at Webflow Conf 2024

A recap of everything we announced at Webflow Conf 2024 to help teams build, manage, analyze, and optimize websites.

Webflow is the first Website Experience Platform (WXP)

As the first Website Experience Platform, Webflow empowers modern marketing teams to visually build, manage, and optimize stunning websites that scale.

AI and the future of the web

How Webflow is thinking about the future of the web in the age of AI.

Webflow acquires the GreenSock business, the company behind GSAP, to bolster animations for its Website Experience Platform

Webflow announces the acquisition of the GreenSock business, the company behind GreenSock Animation Platform (GSAP).

Announcing the 2024 Webflow Awards winners

Celebrating our customers, community, and partners who bring some of the most creative and technically-impressive projects to life everyday in Webflow.

Why every digital creator needs a powerful website

Tips from a website expert helping creators around the world build digital empires.

Essential security practices for building a Webflow App

Essential security best practices for Webflow App developers looking to safeguard user data, enhance their app's reputation, & stay ahead of potential threats.

Get ready for Webflow Conf 2024

A quick rundown on everything you need to know before our online, San Francisco, and London events.

Forrester study: Webflow delivered a 332% ROI over three years

Explore the top findings of the Total Economic Impact™ study from Forrester Consulting, commissioned by Webflow.

How to build a team that supports a personalized B2B buyer journey

Create a winning website marketing strategy by bringing together these key players and skill sets.

Mastering AI quality: How we use language model evaluations to improve large language model output quality

Learn more about how Webflow mastered AI quality.

Supercharging creativity: bringing the power of Adobe Express to Webflow users

Learn more about the Adobe Express App, the quick and easy AI-powered create-anything app.

Powering Webflow Apps: How we built Designer APIs - Part 2

Learn about the driving force behind our Designer Extension Apps.

Webflow Conf 2024 sessions you won’t want to miss

Spotlighting a few Webflow Conf 2024 sessions open to all attendees you won’t want to miss during this year’s programming.

INBOUND 2024: Top insights for marketing leaders

Recapping INBOUND 2024 and the top lessons marketing leaders should walk away with to grow their businesses in 2025.

Why personalizing web experiences is critical to revenue generation

Tailoring web content to each visitor is a powerful marketing strategy. Here’s how it can successfully generate revenue and forge positive relationships.

Showcase and grow your business with Webflow & Contra

Introducing our partnership with freelance marketplace, Contra, to open new doors for Webflow Certified Partners.

Measuring the success of website personalization: Essentials for marketers

Learn how marketing leaders can quantify the impact of website personalization and collaborate cross-functionally to personalize more effectively.

App Spotlight: Google site tools for Webflow

Learn more about the Google site tools Webflow App, which empowers marketers and website owners to better understand, attract, engage, and retain customers.

Scaling with confidence: how Webflow handles growth and performance at scale

A closer, technical look at how Webflow delivers world-class performance to millions of users daily.

How Webflow created a translation engine between Figma and Webflow

Learn about how Webflow created a translation engine between Figma and Webflow

11 website header designs that attract attention

Your website header is your first chance to capture a user's attention. Here are 12 creative website header design examples to inspire your work.

Webflow Enterprise Summer Release

Introducing page building and design approvals to redefine the balance between speed-to-market and quality control for professional web teams.

Behind the design: crafting over 800+ icons for Webflow’s rebrand

A deep dive into the creative process, challenges, and design principles behind Webflow’s new iconography.

The full 2024 Webflow Conf agenda is live!

Whether you’re a designer, marketer, product owner, developer, or agency lead, this year’s programming has something for everyone.

Introducing Webflow’s Certified Partner Program

Learn more about how Webflow is continuing to invest in our partnerships with the top freelancers and agencies building for the web today.

Webflow named to the Forbes Cloud 100 for the fifth consecutive year

We're thrilled to be named one of the top 100 private cloud companies globally in 2024.

B2B website headline examples that convert

Compelling B2B website headline examples that drive conversions and propel business growth.

Bring all of the Webflow Conf fun to your community

Learn all about World Wide Webflow and how to host or attend an official World Wide Webflow community event or watch party to join in on the fun.

The best companies build their websites on Webflow

Learn more about Webflow’s first major brand campaign and how our platform is transforming modern marketing teams.

How to sell localization as a service

Learn how leading agencies are using Webflow Localization today, and successfully communicating its value to clients.

Scaling accessibility at Webflow

Learn about Webflow's approach to scaling accessibility.

Webflow’s approach to OSS funding

Learn about Webflow's approach to open-source software (OSS) funding.

A message to the Webflow team

Building a website personalization roadmap for enterprise

Learn how to build a website personalization roadmap to create meaningful and personalized experiences for your enterprise audience.

5 ChatGPT prompts for conversion rate optimization

Creative ways to use the popular AI tool to enhance your conversion rate optimization efforts.

Embracing more composability in your design system with component slots

Introducing component slots — our new feature that gives you more flexibility in your design system.

How to optimize your SaaS conversion rates

Learn about benchmark conversion rates for SaaS companies and effective strategies to optimize them in order to drive growth.

Three marketing leaders weigh in on future-proofing your website

Marketing leaders react to the opportunities in the 2024 web landscape and weigh in on using AI, creativity, and experimentation to bolster their strategies.

Webflow Design Language: Bridging The Gap Between Design & Code

An introduction to the Webflow Design Language.

Powerful examples of B2B website personalization

Learn best practices for B2B website personalization and powerful examples of B2B brands that are getting personalization right.

How our agency built a localized site for Flomodia

An inside look into how Webflow partner Digidop built a strategic, localized site for their client Flomodia.

Everything you need to know about using AI to power website personalization

Learn about the benefits of AI-powered website personalization, common approaches and use cases.

Five essential requirements for a next-gen CMS

A full rundown of what marketing teams should look for in a powerful CMS and how modern solutions stack up against DXPs and headless approaches.

A recap of Webflow Released

Check out everything we covered during our Webflow Released Summer 2024 event.

Webflow’s next chapter – celebrating Linda Tong as our new CEO

Webflow names Linda Tong as its new Chief Executive Officer.

Why your content marketers need autonomy to generate business impact

Learn more about the critical role content teams play for in-house teams, and how a visual-first CMS can enable greater autonomy that drives long-term results.

Powering Webflow Apps: How we built Designer APIs - Part 1

Learn about the driving force behind our Designer Extension Apps.

Overcoming roadblocks to collaboration

Understanding collaboration drag and why it hurts your business.

How to develop motion design principles

Webflow's motion system extends how our brand shows up in the world. Here are lessons from our creative team to help you develop principles for your own brand.

Meet Craig Mestel, Webflow’s first CFO

Learn about our new CFO and what brought him to Webflow.

6 featured Webflow projects: April 2024

Take a look at our favorite Webflow sites from the month of April 2024.

Real life examples of how AI can boost your marketing

Learn how marketers are using AI to support their marketing efforts, and how you can too.

Brand marketing is key for lead generation — here’s why

Not only does brand marketing foster trust in the products and services you offer, it’s also a proven pathway for drumming up potential customers.

What marketing and web teams need to know about third-party cookie deprecation

An overview of what you need to know about Google's pending changes to data tracking and how to use it as an opportunity to expand your marketing playbook.

How we built the align box

A technical look at the align box feature.

How a website redesign helped Shipwell unlock greater digital potential

Learn why transportation management company Shipwell switched to Webflow to reduce developer dependency and reimagine the end-to-end customer experience.

Handling large SQS message payloads

Learn how our engineering team overcame the SQS client’s payload constraints to process and deliver sizable events for our webhook domain needs.

Webflow named HubSpot’s top marketing app in 2024

Learn more about this recognition, and discover how marketing teams can start unlocking greater power with Webflow and HubSpot.

GenAI is going to reduce your brand’s visibility — Here’s how to respond

A closer look at the future of search — and how it's going to affect your marketing site.

Webflow acquires Intellimize to unlock AI-driven website optimization

We’re excited to announce the acquisition of Intellimize, an AI-driven website personalization and conversion rate optimization platform.

Building Data API v2 at Webflow: Part 1

The first installment of a multi-part series recounting our journey of auditing and launching a revamped API for our 3rd-party developers.

20 best graphic design software tools in 2024

Discover the best professional graphic design software and platforms for all types of designers, from solo entrepreneurs to well-staffed design studios.

Theming with design tokens at Webflow

A technical look at how our team facilitates large-scale design updates.

The costs of ineffective collaboration — and how to avoid them

Good collaboration can unlock innovation. But when it’s mismanaged, it can weigh your teams down — and come with long-term costs.

21 best UI & UX design tools to try in 2024

Discover the best UI/UX design tools for designers — from prototyping to information architecture.

Choosing a modern enterprise CMS — the options and how to evaluate them

Looking for an enterprise CMS? Here’s your guide to the different options available, and how to choose the best one for your company.

6 featured Webflow projects: March 2024

Seek inspiration from our six favorite Webflow sites from the month of March.

Turning Webflow analytics into actionable steps to hit website KPIs

Learn how the team at Flow Ninja uses data and analytics to create data-driven roadmaps that help them consistently hit their KPIs.

The marketer’s guide to zero-party data

Learn everything you need to know about zero-party data, including what it is, why it's important, how to collect it, and ways to use it.

29 best freelance websites to find work in 2024

You’ve made the leap to be a freelancer, now it’s time to find impactful work. Here are the 29 best freelancing websites to get your career started.

Tips from leading agencies on creating localized websites

Hear from Webflow professional partners Macu Design and Agency Leroy on their top tips when localizing websites.

Design systems: What it is, examples, & how to create one

Learn everything you need to know about design systems to fully utilize them and build more consistent on-brand experiences.

A tech leader’s approach to innovation, productivity, and collaboration

Learn how Bryan Hope of VMware, the leading provider of multi-cloud services for all apps, evaluates and integrates new tools into the company’s tech stack.

4 experts on how AI will transform design systems

How industry veterans predict AI and emerging tech will disrupt design and development

11 best SEO tools to optimize your website for search

SEO can be the difference between appearing on Google’s first page and its last. Use these SEO tools to reach the top of search rankings.

How rapid prototyping helped usher in a new era of Webflow Apps

The story of how Webflow’s product designers helped shape the future of Webflow Apps.

The design DNA of an email campaign

Tips for effective and engaging email design.

A step-by-step guide to effective website localization

Discover the benefits of website localization and learn how to modify your content and marketing strategy to cater to local audiences effectively.