But many dedicated ecommerce platforms fall short when it comes to storytelling. Products get boxed into cookie-cutter templates, and brands lose the chance to stand out. That’s why modern businesses are turning to platforms like Webflow, where they can combine best-in-class ecommerce tools with rich, expressive content experiences.

With Webflow, businesses can craft websites that don’t just captivate, but convert. And thanks to our ecosystem of top-tier ecommerce Apps like Shopyflow, CartGenie, Stripe, and Smootify, marketers can scale sophisticated ecommerce experiences without complexity.

Here’s how four innovative brands are leveraging ecommerce Webflow Apps to blend content and ecommerce, accelerate time-to-market, and deliver more powerful, conversion-driving experiences.

Bond & Grace x Shopyflow: Pairing the art of storytelling with ecommerce design and development

Bond & Grace isn’t your typical publisher. It’s a literary lifestyle brand redefining what it means to engage with classic fiction with a delightfully unique business model: Take a beloved public domain novel, like The Secret Garden, commission original artwork inspired by the text, and produce a coffee-table-worthy Art Novel that pairs timeless storytelling with high-end design. Each title also inspires a broader collection of products — think candles, prints, and curated gifts — transforming literature into a sensory, shoppable experience.

For a brand so rooted in visual storytelling, Webflow was the obvious choice. “Previously we were running a headless setup, but it was too rigid,” says Ana, Head of Operations, and lead developer. “Now I can build a new product showcase in a day. The flexibility has been game-changing.” Webflow lets them highlight product nuances — like the texture of a book’s cover or the glow of a candle — in immersive, editorial ways that static platforms can’t replicate.

To power ecommerce experiences, Bond & Grace integrated Webflow App, Shopyflow, which bridges Webflow with Shopify’s backend. With real-time data sync, Shopify data is imported into Webflow CMS collections, and ecommerce components, like “buy now” buttons, are available as native Webflow elements. 

For teams like Bond & Grace who work in Webflow every day, Shopyflow feels instantly familiar — giving them the tools and confidence to build, manage, and scale rich ecommerce experiences with ease, and since integrating it with their website, they’ve cut their time-to-launch in half.

“Shopyflow’s documentation is great, but what really impressed us was the team. We collaborated closely to create custom filters, improve product search, and manage complex syncs between platforms.”

‍— Ana Garza, Head of Operations and lead developer, Bond & Grace

As Bond & Grace expand their product offerings, they’re exploring which Webflow features can help them better showcase premium inventory. “We’re excited to build more immersive pages that bring a tactile experience and help customers feel products, and we’re exploring GSAP animations, user reviews, and even VR,” Ana explains.

Zip Running x CartGenie: Streamlining the path to purchase 

Zip Running was born out of a simple insight: there are people who want to run to work, but lack the gear to do it. An industrial designer by trade, founder John Swain spent four years perfecting a run-commute backpack that’s as refined as it is rugged. Now, with the brand finally scaling, the website plays a vital role: it’s the product showroom, the conversion funnel, and the brand’s emotional handshake with new customers.

Zip Running’s audience is urban professionals who care deeply about performance, design, and sustainability. These are not impulse buyers, but rather detail-oriented, values-driven consumers who expect premium experiences, which is why the brand needed a platform that could match the product’s ambition.

John chose Webflow for its professional-grade design control and responsive flexibility. “I’m not a web designer,” he says, “but I knew what I needed: a site that looks amazing on every device, loads fast, and builds trust instantly.” With Webflow, he was able to translate the product’s story into an online experience that communicates its value clearly and convincingly.

The Zip Running website is highly visual and designed to tell a story, showcasing well-known community members such as Harvey Lewis, an ultra-runner who has run to work as a school teacher every day for over ten years. Activations drive visitors to the website, which must engage them and direct them to the product page for checkout.

For its ecommerce engine, Zip Running uses CartGenie to fine-tune every touchpoint. It ensures every buyer has a smooth, confidence-building path to purchase and offers a number of features. CartGenie supports a variety of payment options, including credit card, Klarna, and offline payments, as well as custom checkout fields and address validation for international customers, and even enables embedded reviews. 

“Moving to CartGenie cut my time spent on order fulfillment in half. Their shipping integration is more advanced than competitors, plus the ability to collect custom information at checkout streamlined our entire ecommerce process. Ecommerce isn’t just functionality — it’s part of the brand experience, and CartGenie helped us make it ours." 

— John Swain, founder of Zip Running

SportsVisio x Stripe: Transforming highlights into high-converting content

SportsVisio brings computer vision technology to sports, transforming raw game footage into highlight reels, advanced stats, and coaching insights. Their customers include leagues, tournaments, coaches, and players — some chasing scholarships, others just celebrating a child’s passion. Spanning basketball, volleyball, and baseball, their now 200+ customers across 16 countries need clarity, ease, and trust from the insights generated.

That’s why the website is so central to SportsVisio’s strategy. “It has to educate, inspire, and sell  — sometimes all at once,” says Seán O'Connor, Chief Revenue Officer. Their previous site on their legacy CMS couldn’t keep up, but with Webflow, they’ve been able to build a modular, design-friendly platform that works for everyone: from sales-led enterprise prospects to solo-coach parents.

Offering one-off purchases and subscriptions, SportsVisio needed the ability to easily create and update flexible offers, as well as provide information to help customers understand pricing and complete a purchase.

At the heart of their ecommerce setup is the Stripe App for Webflow, enabling instant and secure self-serve purchases through embedded links and landing pages. But this isn’t just about payment; it’s about conversion. “We’re creating pages tailored to very specific personas, high school basketball coaches, so we needed something flexible and fast to iterate,” the team says. Webflow’s visual canvas and Stripe’s global-ready infrastructure made it happen.

With Webflow, SportsVisio can spin up new product flows in hours — not weeks — and tell a brand story that evolves with every highlight reel, and as a result, SportsVisio has boosted conversion rates by 150%.

Wizard Pi and Alcester Schoolwear x Smootify: Ecommerce that fits just right

Webflow Certified Partner Wizard Pi is a UK-based design and marketing agency that builds exclusively with Webflow. When they teamed up with Alcester Schoolwear, they saw an opportunity to transform a utilitarian and sometimes complex shopping task — buying school uniforms — into something intuitive and even delightful.

Alcester Schoolwear serves busy parents across dozens of schools, helping them find exactly what their child needs, fast, and the ideal customer journey starts with one question: which school does your child attend? 

From there, the experience becomes completely personalized thanks to Webflow’s flexible CMS and a front-end, designed with GSAP animations and a thoughtful UX. “This was about creating a site that feels helpful, not transactional,” Alex Williams, Lead Designer for the project, explains.

To handle inventory, checkout, and logistics, the site uses the Smootify App, which bridges Shopify and Webflow seamlessly. Products and collections live in Shopify but are surfaced and styled through Webflow, enabling full creative control without the usual synchronization headaches. Smootify’s library contains over 150 pre-configured components that are fully customizable in Webflow and integrate seamlessly with Shopify.

“The best part is how easy it is to update. Adding a new school is done by creating a new collection in Shopify. Once added, it automatically syncs with Webflow and adds the school as a new CMS item. This takes just a few minutes, not hours.”

— Helen Sharkey, Head of Digital Design, Wizard Pi

Alcester Schoolwear also benefits from Shopify’s point-of-sale (POS) system in-store, connecting their online and offline experiences. This makes stock management and customer experience fully unified across channels. 

By leveraging custom metafields and real-time syncing via Smootify, Wizard Pi eliminated the need for manual updates, giving the client greater autonomy and accelerating time-to-launch. The result is a storefront that evolves as fast as the academic year progresses — without sacrificing design or performance.

Unlock greater ecommerce potential with Webflow Apps

When content and ecommerce are seamlessly integrated, brands are able to achieve more than just clicks. They are able to design ecommerce websites with more intention, build more engaging digital experiences, and scale in a fraction of the time.

Webflow and our ecosystem of ecommerce Apps unlock that advantage. Whether you’re selling art books, performance backpacks, AI sports analytics, school uniforms, or any other product, service or subscription, you don’t have to compromise between storytelling and scalability. You can have both. And in today’s market? That’s a major win.

To get started with Webflow Apps today, visit our App Marketplace.