Webflow Conf 2023 Session Spotlight: The modern marketer

Whether you’ll be joining us online or IRL — we’ve got a jam-packed agenda for you. 

To help you plan your perfect Webflow Conf, our team will be shining spotlights on sessions you won’t want to miss. 

Today, we’re taking a closer look at “The modern marketer: How today’s leaders are scaling their web strategies” featuring leaders from Attentive, IDEO, and BILL. The session will be livestreamed and live at the Community Hub at Webflow Conf San Francisco. 

What’s this session all about? 

Leaders from Attentive, IDEO, and BILL will join our CMO, Shane Murphy-Reuter for an informal panel discussion to give an inside look how they’re using the web to drive growth and profits, what they’re doing to stay ahead of the curve in a rapidly changing tech landscape, and the ins and outs of their processes and structures as they scale and grow. 

Who should attend this session? 

This session is perfect for marketing leaders and anyone interested in how companies and large organizations can utilize Webflow to drive profitable growth through web initiatives. It will cover everything from strategy, to operations, to scaling and more

Who are the speakers in this session? 

Get to know our speakers; Sara Varni, CMO at Attentive; Nathan Pratt, Global Marketing Director at IDEO; and Michael Harrington, Director of Web Strategy at BILL. 

Sara Varni

CMO at Attentive 

she/her

Sara Varni is a tech industry veteran, having led marketing and product marketing at leading companies like Twilio, and Salesforce. Currently, Sara heads up strategic global marketing at Attentive as their CMO. At Attentive, her goal is to build out the Attentive brand and drive their mission to reinvent business-to-consumer communication and commerce in the mobile age.

Nathan Pratt

Global Marketing Director at IDEO

he/him

From working for companies like Tyson Foods and Nestle, to leading up global digital marketing and marketing operations at IDEO, Nathan Pratt brings his wealth of knowledge and expertise on building out and operating teams to the Webflow Conf stage. 

Michael Harrington

Director of Web Strategy at Bill

he/him

With over 12 years of experience in the tech industry, Michael Harrington specializes in driving profitability and performance for companies through their websites. Currently, as the Director of Web Strategy at Bill, Michael utilizes a unique combination of SEO, CRO, and website management to help drive growth. 

Check out the rest of the Webflow Conf 2023 sessions!

Both online and across four cities — we’ve got so much more planned for you. To check out everything on our agenda — and register if you haven’t already — be sure to visit the Webflow Conf 2023 site.