It’s no secret that your website is your most critical marketing channel. But in order to truly deliver on constantly shifting customer needs, organizations need flexibility to build more powerful and innovative website experiences. 

In 2023, we launched the Webflow App Marketplace, giving marketers, designers and developers access to powerful tools they’re already using, from design and analytics, to automation, localization, marketing, and more. Our Marketplace is now home to over 300 Apps from enterprise software partners including Microsoft, Adobe, Zapier and Stripe.

Today, we’re excited to share that our own app —  available through the HubSpot App Marketplace — has been named an Essential App for Marketers by HubSpot for the second year running. 

Below, read more details on what this distinction means and learn how marketing teams can start using the Webflow App alongside HubSpot’s best-in-class CRM capabilities to build and effortlessly deliver relevant content experiences. 

What are HubSpot Essential Apps for Marketers?

HubSpot is the world’s leading customer platform with a Smart CRM, engagement hubs, and a connected ecosystem that enables customer connection. With the HubSpot App Marketplace, teams can integrate their existing tools and find the right apps to grow their businesses. 

‍HubSpot’s Essential Apps for Marketers are 30 featured apps — of 1800+ available apps in HubSpot’s marketplace — that help marketers create rich, unique, and relevant content experiences through an all-in-one content management platform.

The power of the Webflow App

With the Webflow App, marketers and site owners can easily connect their Webflow site directly to HubSpot. This means customers can enjoy the best of both worlds: a high-performing site powered by Webflow that connects seamlessly with HubSpot’s robust customer platform. 

Integrations like these are more important than ever because the role of content has evolved beyond lead generation. Consumers now demand more engaging and personalized experiences, and it’s up to marketers to deliver rich, expertise-backed content in different formats, across channels — and keep it all up-to-date.

How marketing teams can deliver best-in-class content experiences with HubSpot and Webflow today

Managing content across channels is often a major challenge for marketers. This partnership, however, helps solve this problem. Integrating Webflow’s visual development capabilities with HubSpot’s Smart CRM and engagements gives marketers the tools they need to create, manage, and optimize best-in-class content experiences for new and existing customers. 

This connection also makes understanding customer behaviors — and building compelling web experiences informed by them — easier than ever. A few activities marketing teams can do with this integration include:

• Simplify data sharing between Webflow forms and HubSpot
• Visually style HubSpot forms to match your site’s design inside Webflow
• Easily add HubSpot assets, chatbots, and tracking to your site

Building more powerful customer experiences, together

We’re honored to once again be part of a select class of apps for today’s marketing teams, and we’re excited for a bright, more integrated future with our partners. Together with HubSpot, this App makes understanding customer behaviors — and building compelling web experiences informed by them — easier than ever. To get started today, simply install the Webflow App for HubSpot and start building. 

We’re also proud to introduce our second app for HubSpot, Webflow Optimize, that uses powerful AI-driven optimization to personalize websites for individual visitors — known and anonymous — showcasing the messaging, content, and experiences that are most likely to drive conversions and revenue. Create audiences using HubSpot Company, Contact, and Deal properties to show key visitors specific versions of your website experiences and boost conversions. Simply install the app to start personalizing and optimizing experiences today.

If you’re looking for more resources on how to leverage the combined power of Webflow, HubSpot, and other technology partners, our ebook, Building a best-in-class revenue-generating website, explores the strategies leading organizations are deploying using these apps to build powerful web experiences — give it a read!