L’IA au service de la créativité et de la performance.

Commencez, c'est gratuit

Accélérez la création de votre site avec la puissance de l’IA.

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Des workflows plus efficaces, un impact multiplié

Avec son IA intégrée, Webflow simplifie vos processus, personnalise vos expériences et booste vos performances, tout en protégeant votre marque et vos données.

Avec son IA intégrée, Webflow simplifie vos processus, personnalise vos expériences et booste vos performances, tout en protégeant votre marque et vos données.

Beta

Créer, gérer et optimiser avec Webflow AI

Webflow AI peut vous aider à créer un site, à modifier la conception des pages, à générer du texte, à créer des composants de code et des applications Web, et à optimiser les conversions plus rapidement que jamais.

Webflow AI peut vous aider à créer un site, à modifier la conception des pages, à générer du texte, à créer des composants de code et des applications Web, et à optimiser les conversions plus rapidement que jamais.

Créer

Donnez vie à votre vision créative avec le générateur de sites IA de Webflow, sans besoin de compétences techniques ou design. 

Donnez vie à votre vision créative avec le générateur de sites IA de Webflow, sans besoin de compétences techniques ou design. 

Rejoindre le programme bêta

Modéliser

Accélérez vos créations en générant de nouvelles sections de page depuis votre design system.

Accélérez vos créations en générant de nouvelles sections de page depuis votre design system.

En savoir plus

Générer du code

Créez des composants codés et des applications web à partir de votre design system dans Webflow, pour offrir des expériences web impactantes.

Créez des composants codés et des applications web à partir de votre design system dans Webflow, pour offrir des expériences web impactantes.

Rejoindre le programme bêta

Rédiger

Du brouillon à la publication, créez votre contenu directement dans le CMS Webflow, pour un impact immédiat.

Du brouillon à la publication, créez votre contenu directement dans le CMS Webflow, pour un impact immédiat.

En savoir plus

Gérer votre contenu

Laissez Webflow AI générer vos contenus CMS et structurer vos pages, pour vous concentrer sur l’essentiel : la direction artistique.

Laissez Webflow AI générer vos contenus CMS et structurer vos pages, pour vous concentrer sur l’essentiel : la direction artistique.

En savoir plus

Améliorer SEO and AEO

Développez votre visibilité grâce à des audits complets de votre site et à des recommandations stratégiques générées par l’IA pour booster vos performances de conversion SEO et AEO.

Développez votre visibilité grâce à des audits complets de votre site et à des recommandations stratégiques générées par l’IA pour booster vos performances de conversion SEO et AEO.

Modifier

De l’idée au lancement, recevez en quelques clics des suggestions pour tester et optimiser votre site.

De l’idée au lancement, recevez en quelques clics des suggestions pour tester et optimiser votre site.

Rejoindre le programme bêta

Apprenez

Accédez aux réponses essentielles via le Centre d’aide Webflow, toujours à portée de main.

Accédez aux réponses essentielles via le Centre d’aide Webflow, toujours à portée de main.

En savoir plus

De l’idée à l’impact, façon Webflow.

Webflow AI vous permet de :

Webflow AI vous permet de :

Libérer votre créativité, sans freins ni limites : avancez plus vite, explorez plus loin, obtenez de meilleurs résultats.

Libérer votre créativité, sans freins ni limites : avancez plus vite, explorez plus loin, obtenez de meilleurs résultats.

Optimiser votre SEO, AEO, GEO, la performance et l’engagement de votre site grâce à l’IA.

Optimiser votre SEO, AEO, GEO, la performance et l’engagement de votre site grâce à l’IA.

Faire évoluer l’usage de l’IA au sein de votre équipe en toute sécurité grâce à des workflows collaboratifs, à des mécanismes de contrôle et à des points d’accès simplifiés permettant de structurer, orienter et approuver la production générée par l’IA.

Faire évoluer l’usage de l’IA au sein de votre équipe en toute sécurité grâce à des workflows collaboratifs, à des mécanismes de contrôle et à des points d’accès simplifiés permettant de structurer, orienter et approuver la production générée par l’IA.

Découvrir la “Webflow Way”

Proposez des expériences personnalisées à grande échelle

Avec Webflow, offrez à chaque audience l’expérience qui lui correspond, amplifiée par l’intelligence et la structure.

Avec Webflow, offrez à chaque audience l’expérience qui lui correspond, amplifiée par l’intelligence et la structure.

Découvrir Optimize

Adaptez votre site pour une audience mondiale

Traduisez et localisez votre site grâce au machine learning.

Traduisez et localisez votre site grâce au machine learning.

Découvrir Localization

Vos données. Votre contrôle.

L’intelligence artificielle doit être un accélérateur, vous libérant du temps pour vous concentrer sur ce qui requiert une véritable touche humaine, comme la stratégie et la créativité. Chez Webflow, nous faisons de l’usage responsable de l’IA un principe fondateur. Nous travaillons avec les modèles les plus performants et des partenaires de confiance pour développer nos solutions IA, tout en garantissant que vos données ne servent jamais à entraîner des modèles d’IA générative.

L’intelligence artificielle doit être un accélérateur, vous libérant du temps pour vous concentrer sur ce qui requiert une véritable touche humaine, comme la stratégie et la créativité. Chez Webflow, nous faisons de l’usage responsable de l’IA un principe fondateur. Nous travaillons avec les modèles les plus performants et des partenaires de confiance pour développer nos solutions IA, tout en garantissant que vos données ne servent jamais à entraîner des modèles d’IA générative.

Découvrir le Webflow Trust Center

Simplifiez encore plus votre travail

Applications IA

Intégrez facilement vos applications IA à Webflow, ou accédez à de nouvelles solutions via notre Marketplace.

Intégrez facilement vos applications IA à Webflow, ou accédez à de nouvelles solutions via notre Marketplace.

Découvrir les apps

Serveur Webflow MCP

Reliez de manière sécurisée Webflow à votre LLM, IDE ou plateforme d’agents grâce au serveur MCP, et optimisez la gestion de contenu, le référencement, la maintenance de site et d’autres processus clés.

Reliez de manière sécurisée Webflow à votre LLM, IDE ou plateforme d’agents grâce au serveur MCP, et optimisez la gestion de contenu, le référencement, la maintenance de site et d’autres processus clés.

Découvrir le serveur MCP Webflow

Réponses à vos questions

FAQ

Webflow weaves AI throughout the entire website experience platform by providing you with powerful tools to help you build, manage, and optimize sites more efficiently. Webflow AI offers AI-powered, in-context help, ideas, and generative AI tools to enable you to create powerful web experiences. The Webflow Optimize add-on includes the AI Optimize feature which uses machine learning to create tailored visitor experiences that maximize conversion as well as Webflow AI to help you spin up experiments or personalizations in a few clicks. The Webflow Localization add-on leverages machine learning to translate your site for global audiences. AI-powered apps from the Webflow Marketplace and the Webflow MCP server extend the power of Webflow by unlocking new capabilities and improving workflows for Webflow customers.

Webflow weaves AI throughout the entire website experience platform by providing you with powerful tools to help you build, manage, and optimize sites more efficiently. Webflow AI offers AI-powered, in-context help, ideas, and generative AI tools to enable you to create powerful web experiences. The Webflow Optimize add-on includes the AI Optimize feature which uses machine learning to create tailored visitor experiences that maximize conversion as well as Webflow AI to help you spin up experiments or personalizations in a few clicks. The Webflow Localization add-on leverages machine learning to translate your site for global audiences. AI-powered apps from the Webflow Marketplace and the Webflow MCP server extend the power of Webflow by unlocking new capabilities and improving workflows for Webflow customers.

Webflow AI offers seven capabilities that meet you in the flow of work as embedded tools that help you build, manage, and optimize your website. First, it can help you build an entire site and design system from the ground up using Webflow’s AI site builder. Second, it can generate and refine contextually relevant copy for your site, eliminating the need for placeholder text and helping you publish content faster. Third, it modifies page designs by creating new sections tailored to your needs while maintaining your site's design. Fourth, it generates CMS collection items, both individually and in bulk, streamlining content management. Fifth, it provides optimization suggestions based on CRO best practices. Sixth, it allows you to audit and improve SEO based on best practices. Lastly, it provides contextual help by searching Webflow's documentation and delivering answers directly within the platform.

Webflow AI also includes a chat experience that acts as an intelligent, conversational partner that spans every Webflow-supported workflow, orchestrates complex tasks across your site, and addresses a broader range of needs related to code generation and extending your site with web apps, components, and more.

Webflow AI offers seven capabilities that meet you in the flow of work as embedded tools that help you build, manage, and optimize your website. First, it can help you build an entire site and design system from the ground up using Webflow’s AI site builder. Second, it can generate and refine contextually relevant copy for your site, eliminating the need for placeholder text and helping you publish content faster. Third, it modifies page designs by creating new sections tailored to your needs while maintaining your site's design. Fourth, it generates CMS collection items, both individually and in bulk, streamlining content management. Fifth, it provides optimization suggestions based on CRO best practices. Sixth, it allows you to audit and improve SEO based on best practices. Lastly, it provides contextual help by searching Webflow's documentation and delivering answers directly within the platform.

Webflow AI also includes a chat experience that acts as an intelligent, conversational partner that spans every Webflow-supported workflow, orchestrates complex tasks across your site, and addresses a broader range of needs related to code generation and extending your site with web apps, components, and more.

Webflow features an AI site builder that lets you generate an entire site with a scalable design system in minutes — without requiring code or design expertise. By providing basic details about your project, the AI site builder creates a complete, responsive website that you can then customize to match your vision. This tool makes professional web design accessible to businesses, agencies, and freelancers who want to launch sites quickly while maintaining creative control.

Beyond creating the structure of your site and the initial homepage design, Webflow AI helps you modify page designs and build out subsequent pages of your site that automatically match your site's existing styles and design system. This ensures consistency across your site while accelerating the building process.

Webflow features an AI site builder that lets you generate an entire site with a scalable design system in minutes — without requiring code or design expertise. By providing basic details about your project, the AI site builder creates a complete, responsive website that you can then customize to match your vision. This tool makes professional web design accessible to businesses, agencies, and freelancers who want to launch sites quickly while maintaining creative control.

Beyond creating the structure of your site and the initial homepage design, Webflow AI helps you modify page designs and build out subsequent pages of your site that automatically match your site's existing styles and design system. This ensures consistency across your site while accelerating the building process.

Webflow extends its AI capabilities through the Webflow Marketplace and the Webflow MCP server. You can integrate AI-powered apps like Adobe Express for visual content creation, Jasper for on-brand content generation, and Relume for site building. The Webflow MCP server allows you to securely connect Webflow to your preferred LLM, IDE, or agent platform, streamlining CMS management, SEO optimization, and site maintenance workflows. These integrations let you customize your AI toolkit while maintaining Webflow as your central development platform.

Webflow extends its AI capabilities through the Webflow Marketplace and the Webflow MCP server. You can integrate AI-powered apps like Adobe Express for visual content creation, Jasper for on-brand content generation, and Relume for site building. The Webflow MCP server allows you to securely connect Webflow to your preferred LLM, IDE, or agent platform, streamlining CMS management, SEO optimization, and site maintenance workflows. These integrations let you customize your AI toolkit while maintaining Webflow as your central development platform.

Webflow's AI features are uniquely integrated into a professional-grade website experience platform, not just a basic site builder. Unlike other platforms that treat AI as an add-on or separate tool, Webflow’s approach embeds AI deeply throughout the entire design and development workflow, understanding your site's context, styles, and content to maintain consistency across all generated elements. AI doesn't just create generic content or layouts — it works within your existing design system, automatically applying your site's classes and variables to ensure brand consistency.

Webflow’s platform empowers teams to create high-performing, conversion-focused websites without sacrificing creative control. The platform combines AI-powered creation tools with advanced optimization capabilities like machine learning-driven A/B testing and personalization, all while maintaining the flexibility and power that professional designers, marketers, and developers need. This means you get the speed benefits of AI without being locked into rigid templates or losing the ability to customize every aspect of your site.

Webflow's AI features are uniquely integrated into a professional-grade website experience platform, not just a basic site builder. Unlike other platforms that treat AI as an add-on or separate tool, Webflow’s approach embeds AI deeply throughout the entire design and development workflow, understanding your site's context, styles, and content to maintain consistency across all generated elements. AI doesn't just create generic content or layouts — it works within your existing design system, automatically applying your site's classes and variables to ensure brand consistency.

Webflow’s platform empowers teams to create high-performing, conversion-focused websites without sacrificing creative control. The platform combines AI-powered creation tools with advanced optimization capabilities like machine learning-driven A/B testing and personalization, all while maintaining the flexibility and power that professional designers, marketers, and developers need. This means you get the speed benefits of AI without being locked into rigid templates or losing the ability to customize every aspect of your site.

Webflow’s AI features help with every phase of building, managing, and optimizing a website. Access to Webflow’s AI features varies by workspace and site plan type and based on the purchase of the Webflow Optimize and Webflow Localization add-ons. Depending on the feature and product, some capabilities are subject to limits on usage.

Webflow’s AI features help with every phase of building, managing, and optimizing a website. Access to Webflow’s AI features varies by workspace and site plan type and based on the purchase of the Webflow Optimize and Webflow Localization add-ons. Depending on the feature and product, some capabilities are subject to limits on usage.

Customer data is not used to train any generative AI models. For any third-party models, Webflow ensures an agreement is in place with the third-party vendor that prohibits them from training their models on any customer data. Webflow processes customer data to provide responses to request prompts and does not use the input/outputs to create new LLMs. Queries and responses are not shared across customers. For additional information, please see Webflow’s Product Terms.

Customer data is not used to train any generative AI models. For any third-party models, Webflow ensures an agreement is in place with the third-party vendor that prohibits them from training their models on any customer data. Webflow processes customer data to provide responses to request prompts and does not use the input/outputs to create new LLMs. Queries and responses are not shared across customers. For additional information, please see Webflow’s Product Terms.

Webflow partners with best-in-class models and trusted vendors to power its AI offerings. Third-party AI vendors undergo the same security & compliance vendor due diligence review process similar to any other vendors that are onboarded. Webflow conducts a due diligence assessment process for any vendors with which they may conduct business with and may have access to its data systems and/or confidential information.

Webflow partners with best-in-class models and trusted vendors to power its AI offerings. Third-party AI vendors undergo the same security & compliance vendor due diligence review process similar to any other vendors that are onboarded. Webflow conducts a due diligence assessment process for any vendors with which they may conduct business with and may have access to its data systems and/or confidential information.

Webflow takes a privacy-conscious approach to AI. Webflow maintains active SOC 2 Type II, ISO 27001, ISO 27017, and ISO 27018 certifications — each affirming our commitment to safeguarding data and upholding rigorous security controls. As the landscape of AI regulation continues to evolve, we’re actively evaluating and aligning our internal controls with emerging frameworks such as ISO 42001 and the EU AI Act. This forward-looking approach helps ensure our use of AI remains responsible, compliant, and in service of our community’s trust.

Webflow takes a privacy-conscious approach to AI. Webflow maintains active SOC 2 Type II, ISO 27001, ISO 27017, and ISO 27018 certifications — each affirming our commitment to safeguarding data and upholding rigorous security controls. As the landscape of AI regulation continues to evolve, we’re actively evaluating and aligning our internal controls with emerging frameworks such as ISO 42001 and the EU AI Act. This forward-looking approach helps ensure our use of AI remains responsible, compliant, and in service of our community’s trust.

Access to Webflow’s AI features varies by workspace and site plan type and based on the purchase of the Webflow Optimize and Webflow Localization add-ons. Webflow’s generative AI features require opt-in for Enterprise customers and non-Enterprise customers may opt-out of leveraging this functionality. All customers can control access to generative AI features at the workspace level, with additional control available to Enterprise customers. When available, getting started with Webflow’s AI features is as simple as clicking an AI icon that appears in navigational elements and menus throughout the platform.

Access to Webflow’s AI features varies by workspace and site plan type and based on the purchase of the Webflow Optimize and Webflow Localization add-ons. Webflow’s generative AI features require opt-in for Enterprise customers and non-Enterprise customers may opt-out of leveraging this functionality. All customers can control access to generative AI features at the workspace level, with additional control available to Enterprise customers. When available, getting started with Webflow’s AI features is as simple as clicking an AI icon that appears in navigational elements and menus throughout the platform.

Make creativity your 
competitive edge

Bring your boldest ideas to life with Webflow.

Bring your boldest ideas to life with Webflow.

Get started — it's free
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Commencez gratuitement

Essayez Webflow aussi longtemps que vous le souhaitez grâce à notre plan Starter gratuit. Achetez un plan de site payant pour publier, héberger et débloquer des fonctionnalités supplémentaires.

Essayez Webflow aussi longtemps que vous le souhaitez grâce à notre plan Starter gratuit. Achetez un plan de site payant pour publier, héberger et débloquer des fonctionnalités supplémentaires.

Démarrer gratuitement
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Essayez Webflow aussi longtemps que vous le souhaitez grâce à notre plan Starter gratuit. Achetez un plan de site payant pour publier, héberger et débloquer des fonctionnalités supplémentaires.

Essayez Webflow aussi longtemps que vous le souhaitez grâce à notre plan Starter gratuit. Achetez un plan de site payant pour publier, héberger et débloquer des fonctionnalités supplémentaires.