Amazon SES
Connect Amazon SES, a cloud-based email sending service, with Webflow to send transactional and marketing emails through automation platforms or custom API integrations.
How to integrate Amazon SES with Webflow
Amazon SES Webflow integration happens through automation platforms (Zapier, Make, n8n) for no-code setup or custom API integrations using AWS Lambda for full control over deliverability and tracking.
Use automation platforms
Zapier, Make, and n8n connect Webflow forms to Amazon SES without backend code.
Zapier
Connect your Webflow site and AWS account. Select form submission triggers and configure SES email actions. Note: Requires manual workflow configuration. Connect AWS credentials (Access Key ID and Secret Access Key) with SES permissions.
Make
Provides multi-step logic with data transformation. Map Webflow field names to SES template variables and add conditional routing based on form content.
n8n
Open-source option with self-hosting capabilities. Eliminates per-operation fees beyond infrastructure costs.
Setup requirements: Before going live, verify your sending domain through DNS configuration (SPF, DKIM, DMARC records). DNS propagation takes 24-72 hours. Request production access to send to an unverified recipient. Approval takes minimum 24 hours and rejections require resubmission.
Build with AWS Lambda
Custom implementations using Lambda provide complete control over email workflows, bounce handling, and deliverability monitoring.
Architecture pattern
Webflow Form → API Gateway → Lambda → SQS → Lambda (email processor) → SES
Important: Webflow webhooks have timeout constraints. Return a 200 response quickly and process emails asynchronously via Amazon SQS queue rather than calling SES synchronously. This prevents timeouts during traffic spikes.
Key capabilities:
- Bounce and complaint tracking via SNS notifications
- Automated suppression list management
- Template personalization with Handlebars syntax
- CloudWatch monitoring for delivery metrics
Template variable mapping
Webflow form fields with spaces (like "First Name") need transformation. Handlebars templates use {{firstName}}, not {{First Name}}. Transform field names in your Lambda function before passing to SES.
Required IAM permissions
Your Lambda execution role needs ses:SendEmail, ses:SendRawEmail, and ses:SendTemplatedEmail.
Verify domains and configure authentication
Domain verification requires three DNS record types:
- SPF (TXT record): Add
include:amazonses.comto authorize SES mail servers - DKIM (CNAME records): Add the three records SES provides during domain verification
- DMARC (TXT record): Start with
p=nonepolicy for monitoring
Plan 3-5 days minimum from initial setup to production sending (DNS propagation + approval process).
Move from sandbox to production
New AWS accounts start in sandbox mode — sending only to verified email addresses. Request production access before building your integration to avoid deployment delays. Applications require detailed use case descriptions and bounce handling documentation. Applications cannot be edited during review; rejection requires starting over.
Testing without affecting reputation: Use SES Mailbox Simulator addresses (success@simulator.amazonses.com, bounce@simulator.amazonses.com, complaint@simulator.amazonses.com), which don't count toward quotas or affect reputation.
What you can build
Integrate Amazon SES with Webflow for automated email workflows at scale.
- E-commerce order systems: Build checkout flows with order confirmations, shipping notifications, and post-purchase follow-ups. Create abandoned cart recovery sequences triggered by CMS events.
- Lead nurturing funnels: Create landing pages with form captures that trigger multi-step email sequences. Send welcome emails immediately, then educational content over days or weeks.
- Membership portals: Build registration flows with credential emails, onboarding sequences, and event notifications. Automate password reset and account verification workflows.
- Support ticket systems: Design help request forms that generate confirmation emails with ticket numbers and send status updates as issues progress.
Frequently asked questions
Yes. You can connect Webflow forms to Amazon SES using an automation platform (like Zapier, Make, or n8n) or custom middleware. When a visitor submits a Webflow form, the submission can be sent via webhook or API to your integration layer, which then calls Amazon SES to send transactional or marketing emails. This works well for confirmations, notifications, and drip sequences. There’s no native SES app in Webflow, so you must rely on third-party automation or custom code to bridge Webflow and SES.
Not necessarily. Non-technical users can connect Webflow and Amazon SES using no-code automation tools. These platforms let you choose a Webflow event (like “New Form Submission”) as the trigger and an SES email action (send standard or templated email) as the outcome. You’ll still need to provide AWS credentials and configure SES (domain verification, production access), but the workflow logic itself can be set up visually. More technical teams can instead use serverless functions or custom backends for additional control and flexibility.
You must first verify your sending identity (domain or email) in SES and configure basic authentication records. That typically means adding DNS records for SPF, DKIM, and optionally DMARC at your DNS provider, then waiting for them to propagate. New SES accounts also start in a sandbox, where you can only send to verified addresses and have strict volume limits. To email real subscribers from Webflow forms, you need to request production access, describing your use case and confirming proper bounce and complaint handling.
Tracking happens entirely on the SES side and works the same regardless of whether emails originate from Webflow. In SES, you can enable event publishing for sends and route data to services like notification topics or event buses. That lets you monitor bounces, complaints, deliveries, opens, and clicks, depending on your configuration. Your Webflow integration (no-code workflow or custom middleware) doesn’t need special logic to detect failures, but it can subscribe to these events if you want to update your own data, such as marking emails invalid or stopping future sends.
For most non-technical Webflow users, a no-code automation platform is the easiest and fastest option. It handles webhooks, authentication, and error handling with minimal configuration and is ideal for modest volumes. If you send large volumes or need complex routing, personalization, or custom logic, an engineering team can build a serverless or backend integration that talks directly to SES APIs. That custom approach offers more control and lower marginal cost but requires significantly more setup, testing effort, and ongoing maintenance.
Description
Amazon Simple Email Service (SES) is a cloud-based email service within AWS that handles transactional and marketing email sending at scale. It includes email authentication (SPF, DKIM, DMARC), bounce and complaint tracking, and reputation monitoring.
This integration page is provided for informational and convenience purposes only.
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