GetResponse

How to integrate GetResponse with Webflow

Connect GetResponse with WEbflow through Webflow's native custom Code Embed features. You can also use third-party automation apps like Zapier and Make if you want more workflows without needing to write code.

If you want custom functionality, consider building using Webfloiw's and GetResponse's APIs.

Use embedded forms and widgets

Add GetResponse signup forms directly to your Webflow pages using embed codes.

In GetResponse, create your form under Forms & Popups, customize the design and fields, then select Share > HTML Code. Add an Embed element in Webflow Designer and paste the code. The form handles submissions directly to GetResponse without additional configuration.

What you can do:

• Generate signup forms in GetResponse's form builder with custom fields and styling
• Copy HTML/JavaScript code from GetResponse and paste into Webflow's Embed element
• Display inline forms or popups with built-in anti-spam protection
• Track conversions through GetResponse's analytics dashboard

Note that embedded forms may not perfectly match your site's styling. Use GetResponse's form customization options or add custom CSS in Webflow for better visual consistency.

Build with automation platforms

Connect Webflow forms to GetResponse using Zapier or Make for automated workflows without coding.

What you can do:

• Sync form submissions from native Webflow forms to GetResponse lists
• Map custom fields between platforms for detailed subscriber profiles
• Apply tags and segments based on form responses or page interactions
• Trigger welcome sequences and automation workflows instantly

Set up a Zap with Webflow form submission as the trigger and GetResponse "Add Subscriber" as the action. Map your form fields to GetResponse contact fields, including custom properties. This method preserves your Webflow form design while automating the data flow.

For more complex workflows, use filters and multi-step Zaps to segment subscribers or update existing contacts based on their interactions.

Build with Webflow and GetResponse APIs

Create custom integrations using both platforms' APIs for advanced functionality and complete control.

What you can do:

• Process form data through serverless functions with validation and custom logic
• Manage contacts programmatically with POST /v3/contacts for creation and updates
• Assign tags dynamically using POST /contacts/{contactId}/tags
• Trigger automation workflows via POST /automation/contact-events
• Sync CMS data between platforms using webhooks and custom field mapping

Use Webflow's form submission webhooks to send data to your server or serverless function. Process the submission, then call GetResponse's API to create or update contacts with proper error handling. This approach enables complex field mapping, conditional logic, and bi-directional sync.

Accept payments with abandoned cart recovery

Combine Webflow's e-commerce features with GetResponse's automation to recover lost sales.

Set up webhooks for cart events in Webflow, then use GetResponse's API to trigger abandoned cart email sequences. Include product details and personalized discount codes to encourage completion. Track recovery rates through GetResponse's e-commerce analytics.

Build membership sites with automated onboarding

Create gated content experiences with personalized email journeys.

When members sign up through Webflow (using tools like Memberstack), automatically add them to GetResponse segments. Trigger onboarding sequences based on membership level, deliver exclusive content, and track engagement. Use custom fields to store membership data for targeted campaigns.

What you can build

Integrating GetResponse with Webflow enables powerful marketing automation and lead nurturing capabilities. Here are proven implementations:

• High-converting landing pages: Build beautiful landing pages in Webflow with embedded GetResponse forms that trigger automated email sequences, perfect for product launches or lead magnets
• E-commerce stores with cart recovery: Connect your Webflow store to GetResponse's abandoned cart automation, sending targeted emails with product images and discount codes to recover lost sales
• Event registration systems: Create event pages in Webflow that sync registrations to GetResponse for automated confirmation emails, reminders, and post-event follow-ups
• Membership communities: Build member portals in Webflow that automatically segment users in GetResponse based on subscription level, triggering personalized onboarding and retention campaigns