ClickFunnels

How to integrate ClickFunnels with Webflow

ClickFunnels handles sales funnels and payment processing while Webflow builds design-focused websites. Connecting them lets you capture leads through Webflow forms and automatically sync them to ClickFunnels CRM, track purchases across both platforms, and manage customer data in a unified system.

Connect ClickFunnels with Webflow through third-party automation platforms like Zapier, Make, or n8n for pre-built workflows. You can also embed ClickFunnels forms and checkout pages directly in Webflow using Code Embed elements. Or, build custom integrations with the Webflow Data API v2 and ClickFunnels REST API when you need real-time synchronization or complex conditional logic.

Use third-party automation platforms (Zapier, Make, n8n)

Zapier, Make, and n8n officially support both Webflow and ClickFunnels integrations. These platforms provide pre-built templates and visual workflow builders that sync data between platforms without custom code.

Connect both accounts through OAuth, select a trigger event like "New Form Submission" in Webflow, then choose an action like "Create Contact" in ClickFunnels. Map form fields to contact properties and activate the automation.

This integration enables the following actions:

• Capture form submissions from Webflow forms that create ClickFunnels contacts automatically
• Sync contact data by adding leads to your CRM when forms are submitted
• Apply behavioral tags based on form field values for customer segmentation
• Update CMS collections when ClickFunnels orders complete
• Track purchases by logging transactions in Webflow databases

Zapier requires at least one form submission before detecting fields for mapping. Verify that API access settings allow third-party connections in your Webflow workspace. Make supports both ClickFunnels Classic and 2.0 with visual scenario building to connect Webflow form submissions to ClickFunnels contact creation through advanced routing and conditional logic.

For self-hosted deployment, n8n provides official nodes for both Webflow and ClickFunnels with data sovereignty and no per-task pricing.

Native features, direct embeds and widgets

Display ClickFunnels funnels, forms, and checkout pages inside Webflow sites using embed codes. Users interact with embedded elements that function within your Webflow design without data synchronization.

Drag the Code Embed element from Webflow's Add panel onto your canvas. Click "Edit Custom Code" and paste the iframe or script tag from ClickFunnels. Code Embed elements share a 50,000-character pool with other custom code areas. For larger integrations, host code externally.

Some common embed implementations include:

• Lead capture forms from ClickFunnels funnels embedded in Webflow landing pages
• Checkout pages displayed within Webflow product pages using iframe integration
• Calendar widgets from ClickFunnels scheduling tools embedded in contact pages
• Payment buttons for PayPal or other processors embedded in Webflow content sections

Get embed codes from ClickFunnels by opening your funnel page editor and selecting the Custom JS/HTML element. For site-wide scripts like chat widgets, use custom code in head and body tags under Custom Code to add tracking or analytics that works across all pages. Page-specific embeds go in individual page settings when you need functionality on particular pages only.

Order pages, membership areas, and affiliate pages from ClickFunnels cannot function when embedded externally due to security restrictions. For these features, link to ClickFunnels-hosted pages on custom subdomains instead of embedding.

Build with Webflow and ClickFunnels APIs

API integration gives you complete control over data flow between platforms. Build custom workflows that respond to specific events, transform data before syncing, and implement conditional logic based on user behavior. This approach requires writing server-side code but supports real-time synchronization and complex use cases.

Configure Webflow webhooks to receive instant notifications when forms submit, orders complete, or CMS items update. Register webhook endpoints by sending POST requests to Webflow's API with your server URL and desired trigger types. Your server receives JSON payloads containing form data, order details, or collection item changes that you can process and send to ClickFunnels.

ClickFunnels webhooks notify your server about contact changes, purchases, and funnel progression. Subscribe to events through the ClickFunnels API and receive POST requests with contact details, purchase amounts, and funnel completion data. Process these webhooks to update Webflow CMS collections or trigger custom business logic.

Both APIs require OAuth 2.0 authentication. Generate tokens through Webflow's authentication flow and ClickFunnels' API credentials. Store tokens securely and refresh them before expiration to maintain uninterrupted access. Note that ClickFunnels also supports bearer tokens or API keys (X-API-KEY: <api_key>) as an alternative authentication method.

Sync form submissions to ClickFunnels contacts

Capture Webflow form submissions and create corresponding ClickFunnels contacts in real time. This workflow maintains unified lead databases and enables automatic enrollment in ClickFunnels marketing sequences.

Register a webhook using POST /webhooks with the form_submission trigger type. When users submit forms, Webflow sends POST requests to your server containing email addresses, names, phone numbers, and custom field data. Extract these values and send them to ClickFunnels using the Create Contact endpoint.

Validate webhook signatures using HMAC SHA-256 according to Webflow's security documentation. Compare the computed hash against the X-Webflow-Signature header to confirm requests originate from Webflow. Reject requests with invalid signatures to prevent spoofing.

Implement queuing for high-volume forms and use exponential backoff when API limits trigger. Webflow enforces a general rate limit of 60 requests per minute and a publishing rate limit of 1 publish per minute. Monitor the Retry-After header from Webflow to avoid failed requests.

Track e-commerce orders across platforms

Synchronize Webflow e-commerce orders to ClickFunnels for unified customer tracking and post-purchase automation. When customers complete purchases on your Webflow site, create corresponding records in ClickFunnels to trigger upsell sequences or fulfillment workflows.

Subscribe to the ecommneworder webhook event to receive instant notifications when orders complete. The webhook payload includes customer email, order total, purchased items, and transaction details. Use GET /v2/sites/:siteid/orders/:orderid to retrieve complete order data if you need additional details beyond the webhook payload.

Check for existing ClickFunnels contacts by email before creating new records to prevent duplicates. Use GET /contacts with email query parameters to search for existing contacts. If contacts exist, update their records with purchase information. If they don't exist, create new contacts and log their purchase data.

Apply tags based on product categories or order values using ClickFunnels' tag management system to segment customers for targeted follow-up campaigns. Note that tag application must be done separately after contact creation, as tags are managed as a distinct resource in the ClickFunnels API.

Bidirectional contact database sync

Maintain identical contact records across both platforms through automation. When contacts are created or updated in either system, changes synchronize to the other through integration platforms like Zapier, Make, or n8n. This use case requires two separate automated workflows and is more suitable for teams with development resources.

Create two separate webhook handlers for Webflow contact updates flowing to ClickFunnels and ClickFunnels changes flowing to Webflow. Register collectionitemcreated and collectionitemupdated webhooks in Webflow and contact.identified and contact.updated webhooks in ClickFunnels.

Store cross-platform identifiers in custom fields to link related records. Use the public_id from ClickFunnels rather than the internal id for external references, as public_id is designed for client-side and third-party integrations.

When creating ClickFunnels contacts, save their ID in your Webflow CMS using PATCH /v2/collections/:collectionid/items/:itemid. When syncing from ClickFunnels to Webflow, store the Webflow item ID in ClickFunnels custom attributes. These identifiers let you update existing records instead of creating duplicates.

ClickFunnels has limited outbound webhooks for all contact changes, so implement polling for complete synchronization. Run scheduled jobs that query the ClickFunnels API with updated_since parameters. Compare timestamps against your last sync to find changed records and push updates to Webflow.

What you can build

Integrating ClickFunnels with Webflow lets you combine design-focused web presence with automated sales funnels to create marketing workflows that sync contact data, track purchases, and manage customer journeys.

• Lead generation websites with automated nurturing: Build SEO-optimized content sites in Webflow that capture leads through forms, automatically sync contacts to ClickFunnels CRM, and enrol them in email sequences triggered by form submissions or page visits
• E-commerce stores with upsell funnels: Design product catalogs and checkout experiences in Webflow while using ClickFunnels for post-purchase one-click upsells, order bumps, and subscription management where customers complete initial purchases on your Webflow site then continue to ClickFunnels upsell sequences
• Membership sites with funnel-based enrolment: Create public marketing websites in Webflow that link to ClickFunnels payment funnels, then automatically grant access to membership areas through third-party platforms like Memberstack or Authgear when purchases complete
• Multi-stage funnel tracking dashboards: Log ClickFunnels funnel progression data in Webflow CMS collections to build custom analytics dashboards showing which leads completed which funnel steps for data-driven optimization of conversion paths across both platforms