Intercom Acquire

How to integrate Intercom Acquire with Webflow

Connect Intercom's powerful chat and engagement features to your Webflow site to transform how you interact with visitors. Whether you need simple live chat or advanced lead qualification workflows, these methods let you choose the right approach for your needs.

Use the Intercom App

While there's no official Intercom app in the Webflow Marketplace, you can achieve similar results through community templates and embed methods. The Intercom Custom Launcher template provides a ready-to-use solution that you can clone and customize. This template includes all the code needed to add Intercom to your site — just swap in your workspace ID and publish.

What you can do:

• Add custom chat launchers that match your brand design

• Control widget placement on specific pages or sections

• Customize the chat experience without writing code from scratch

Simply clone the template, replace the placeholder App ID with your Intercom workspace ID, and publish your site. The template handles all the technical setup while giving you full control over the appearance.

Native features, direct embeds and widgets

The standard Intercom Messenger embed is the quickest way to add live chat to your Webflow site. Copy your unique JavaScript snippet from Intercom and paste it into your Webflow project settings. This method takes less than 5 minutes and requires no coding knowledge.

What you can do:

• Enable live chat on all pages with the standard Messenger widget

• Capture visitor information automatically through chat conversations

• Set up automated greetings based on page visits or user behavior

• Route conversations to the right team members

To implement, go to your Intercom dashboard, copy the Messenger code snippet, then paste it into your Webflow Project Settings under Custom Code. The chat widget appears on your published site immediately.

Configuration options:

• Place the code in Footer Code for site-wide chat

• Add to specific page settings for targeted deployment

• Customize appearance through Intercom's dashboard (no Webflow changes needed)

Build with Webflow and Intercom Acquire API

For teams needing deeper integration between Webflow and Intercom, the API approach enables advanced workflows like syncing form data, tracking custom events, and building personalized experiences. This method gives you complete control over how data flows between platforms.

What you can do:

• Sync Webflow form submissions to Intercom contacts using the Contacts API

• Track custom events from user interactions with the Events endpoint

• Import Webflow content for AI-powered support with External Pages API

• Manage conversations programmatically through the Conversations endpoint

The API integration typically involves setting up a middleware service (like AWS Lambda or Zapier) to handle data transformation between Webflow's webhook events and Intercom's REST API. This approach works best for teams with development resources or those using integration platforms.

Accepting form submissions from Webflow

Connect Webflow forms directly to Intercom to create leads automatically. When visitors submit a form on your Webflow site, use the Contacts API to create or update their profile in Intercom instantly.

Implementation steps:

• Set up form webhooks in Webflow

• Create a serverless function to receive form data

• Map form fields to Intercom contact attributes

• POST to Intercom's API to create/update contacts

This eliminates manual data entry and ensures every lead reaches your sales team immediately.

Syncing content for AI support

Feed your Webflow-hosted knowledge base or help content to Intercom's AI assistant using the External Pages API. This enables Fin (Intercom's AI) to answer questions using your specific content.

Key capabilities:

• Import private or gated content that can't be crawled

• Update content automatically when changes occur

• Organize content by audience or topic

• Enable contextual AI responses based on your documentation

Use the external_id parameter to prevent duplicates and maintain sync between platforms.

What you can build

Integrating Intercom Acquire with Webflow opens up powerful possibilities for customer engagement and conversion optimization.

• Lead generation machines: Build high-converting landing pages that capture visitor information through chat instead of forms, like SaaS companies using targeted chat prompts on pricing pages to book demos instantly

• 24/7 support portals: Create self-service help centers where visitors get instant answers through AI-powered chat, similar to how e-commerce sites handle order inquiries and shipping questions automatically

• Interactive product tours: Design onboarding experiences that combine Webflow's visual storytelling with Intercom's guided messaging, helping new users discover features through contextual chat prompts

• Conversion-optimized sales pages: Develop pages that proactively engage high-intent visitors with personalized messages based on their browsing behavior, increasing demo bookings and trial signups