SendPulse

How to integrate SendPulse with Webflow

SendPulse adds marketing automation to your Webflow site, from newsletter signups to multichannel campaigns.

Integrate the two tools using code embeds for forms and pop-ups, automation platforms like Zapier for data synchronization, or APIs for custom workflows and real-time updates.

Use code embeds and widgets

SendPulse provides embeddable widgets that work directly in Webflow without requiring programming skills. The pop-up builder lets you create targeted lead capture forms with customizable triggers.

To integrate SendPulse widgets:

• Copy the SendPulse script and paste it into your Webflow project's custom code settings (Footer Code section). Configure display rules, timing, and design directly in SendPulse
• Generate HTML code for newsletter signup forms in SendPulse and embed them using Webflow's Code Embed element
• Add forms that let visitors choose their preferred communication channel (email, SMS, or messenger)

Note: Custom code features require either a paid Webflow workspace plan or a paid site plan. After adding scripts, publish your site for changes to take effect.

Use automation platforms

Connect Webflow and SendPulse through no-code automation tools for dynamic data synchronization. For example, Zapier offers pre-built integrations that handle common marketing workflows.

Common automation workflows include:

• Add Webflow form submissions as SendPulse subscribers
• Send transactional emails when orders are placed in Webflow
• Create SendPulse contacts from new Webflow CMS items
• Trigger welcome sequences based on user actions

Make (formerly Integromat) provides more advanced automation capabilities including conditional logic, data transformation, and error handling for complex workflows.

Build with Webflow and SendPulse APIs

Integrating SendPulse and Webflow through APIs enables real-time data sync, custom workflows, and personalization. This approach requires server-side implementation since Webflow doesn't execute backend code.

Key capabilities include webhook-based synchronization, custom authentication flows, and granular campaign management. The SendPulse API uses OAuth 2.0 for app integrations and standard API key authentication for direct API access, providing comprehensive endpoints for managing subscribers, campaigns, and automations.

Implement real-time lead sync

Create instant subscriber updates using Webflow webhooks and the SendPulse API:

1. Set up form submission webhooks in your Webflow project to send data to your server endpoint
2. Parse incoming form submissions and map fields to SendPulse subscriber properties
3. Use the POST /addressbooks/{id}/emails endpoint to add contacts with custom variables like name, company, or preferences

Build advanced automation workflows

Trigger marketing sequences based on user behavior:

1. Send user actions from Webflow to SendPulse using custom events through the Event Manager in Automation 360, which provides webhook URLs for triggering specific automation flows
2. Fire specific automation flows when users complete actions like downloading resources or viewing key pages
3. Use API calls to update subscriber tags and segments based on website behavior for targeted campaigns

Sync CMS data for personalization

Keep marketing data synchronized with your Webflow CMS:

1. Use the Webflow API to fetch collection data like user profiles or product information
2. Map CMS fields to SendPulse custom variables for personalized messaging
3. Set up periodic syncs or real-time updates via webhooks to ensure marketing data stays current

What you can build

Integrating SendPulse with Webflow lets you build automated marketing systems that respond to user behavior and site activity.

• Lead generation machines: Build landing pages with exit-intent pop-ups and embedded forms that automatically segment subscribers based on interests and trigger personalized email sequences
• E-commerce marketing systems: Create abandoned cart recovery campaigns, send order confirmations via SMS, and build customer loyalty programs with automated rewards
• Membership portals: Develop gated content sites where SendPulse handles welcome emails, course delivery notifications, and renewal reminders based on subscription status
• Multi-language websites: Deploy region-specific pop-ups and email campaigns that adapt to visitor location, with content delivered in their preferred language through SendPulse's localization features