Wix

How to integrate Wix with Webflow

The easiest way to integrate Wix with Webflow is by using third-party automation tools like Zapier and Make. Though you can also use Webflow's native Code Embed elements if you need more customized functionality.

Go one step further with Webflow's and Wix's APIs. Build with both platforms' APIs to get even more control over the integration.

Use third-party automation tools

Connect Wix and Webflow without coding using Zapier or Make. These tools enable automated workflows between platforms, perfect for agencies managing multiple client sites or businesses operating across both platforms.

Set up a Zap in minutes: choose a Wix trigger (like "new form submission"), connect your accounts, and select a Webflow action (like "create CMS item"). Zapier handles the data transfer automatically.

Key capabilities:

• Sync form submissions from Wix to Webflow CMS collections
• Update product catalogs when inventory changes in either platform
• Cross-post content like blog posts or events automatically
• Unify lead management by routing contacts to a shared CRM

Use Webflow's Code Embed feature

Embed Wix widgets into Webflow pages or vice versa using embed elements. Both platforms support custom code embedding for displaying calendars, booking systems, or product galleries from the other platform.

Common embed use cases:

• Display Wix Bookings widget on a Webflow landing page
• Show Webflow-designed forms within Wix member areas
• Embed third-party widgets like calendars or chat tools on both platforms
• Add tracking pixels for unified analytics across sites

To embed content, copy the HTML code from one platform and paste it into the other platform's embed element.

Build with Webflow's API and Wix's Velo Platform

For advanced integrations, use the Webflow CMS API and Wix's Velo platform to create custom workflows. This approach offers complete control over data synchronization, automated publishing, and complex business logic.

API integration capabilities:

• Real-time content sync between Wix and Webflow CMS collections
• Automated site publishing when content updates in either platform
• Custom authentication flows for member-only content
• Advanced eCommerce workflows including order processing and inventory sync

Implement CMS synchronization

Sync content between platforms using webhooks and APIs. When content changes in Wix, use Velo's wix-fetch API to send updates to Webflow's CMS endpoints.

Example Wix Velo code for sending data to Webflow:

import {fetch} from 'wix-fetch';
 

import {fetch} from 'wix-fetch';
 
export function datasetName_afterSave(item) {
  fetch("https://api.webflow.com/collections/YOUR_COLLECTION_ID/items", {
  method: 'post',
  headers: {
  'Authorization': 'Bearer YOUR_WEBFLOW_API_TOKEN',
  'Content-Type': 'application/json'
  },
  body: JSON.stringify({
  fields: {
  name: item.title,
  body: item.content,
  published: item.published
  }
  })
  });
  return item;
}

Handle webhook events

Configure webhooks to trigger actions when content changes. Wix can send event notifications when CMS items are created, updated, or deleted.

Useful webhook events for sync:

• item.created — New content added to Wix CMS
• item.updated — Existing content modified
• item.removed — Content deleted from collection
• item.published — Content visibility changed

Set up webhook endpoints using middleware services or custom servers to process these events and update Webflow accordingly.

What you can build

Integrating Wix with Webflow unlocks powerful possibilities for agencies and businesses needing both design excellence and scalable operations.

• Agency portfolio sites: Design stunning showcases in Webflow while clients update case studies and testimonials through Wix's user-friendly interface
• Multi-brand eCommerce: Create custom storefronts in Webflow for each brand while managing inventory and orders centrally through Wix's robust eCommerce tools
• Event platforms: Build beautiful event landing pages in Webflow that pull registration data from Wix Bookings for seamless attendee management
• Content hubs: Design magazine-style layouts in Webflow while editorial teams publish articles through Wix's CMS, supporting up to 500,000 items