IFTTT

How to integrate IFTTT with Webflow

Routing Webflow data to external services typically requires building webhook handlers, managing API authentication, and maintaining integration code. Teams need automated workflows that connect form submissions to CRMs, sync content from external sources to the Webflow CMS, and manage e-commerce operations without custom development work.

IFTTT connects Webflow to over 900 services through two integration methods. The official Webflow Marketplace app handles common workflows through visual configuration without code. The IFTTT and Webflow APIs enable custom triggers and actions beyond pre-built options for teams that need specific automation logic.

Use the IFTTT app

The official IFTTT app connects Webflow to external services through OAuth 2.0 authentication. Install the app, authorize access, then configure workflows that route data between platforms through IFTTT's visual interface.

The app automates lead and customer management (Pipedrive, Monday.com, Slack, Mailchimp), content publishing (social media feeds, RSS aggregators, Google Sheets), email marketing (Mailchimp, Constant Contact, AWeber), and project management (Trello, Asana, ClickUp).

IFTTT connects Webflow triggers to external service actions through the following patterns:

• Lead management routes form submission data to CRMs including Pipedrive and Monday.com
• Email marketing creates contacts in Constant Contact, Mailchimp, or AWeber from form submissions
• Content publishing imports RSS feed items, Instagram posts, or Medium articles as CMS items
• Project management sends form data to Trello, Asana, or ClickUp as tasks
• Team notifications deliver Slack messages when forms are submitted
• E-commerce operations trigger order fulfillment, refunds, or inventory updates

The app requires read/write access to CMS data, page data, e-commerce store data, site forms and submissions, and publishing capabilities. After authorization, browse pre-built Applets at https://ifttt.com/webflow or create custom workflows through the visual builder.

Each Applet includes field mapping through dropdown menus where you select which Webflow form connects to which external service, then map form fields to destination fields.

Polling frequency: IFTTT checks for new Webflow events on a schedule based on your plan. Free plans check every 60 minutes. Pro plans check every 5 minutes. This polling schedule works for lead capture and content syndication but does not support real-time use cases requiring instant response.

Build with Webflow and IFTTT APIs

The IFTTT Service API and Webflow Data API enable custom integrations beyond pre-built Applets. Use this approach when you need custom triggers based on specific CMS field changes, complex conditional logic, or actions not available in the marketplace app.

Authentication and connection setup

Both platforms use OAuth 2.0 for authorization. IFTTT requires non-expiring refresh tokens to maintain continuous access without user intervention. Webflow provides Bearer token authentication through the Sites API.

Store both tokens securely. The IFTTT refresh token maintains long-term access, while the Webflow Bearer token authenticates all API requests with format Authorization: Bearer <token>

Receive Webflow events in IFTTT

Configure Webflow webhooks to send events to IFTTT's webhook service. Create a webhook with POST /v2/sites/:site_id/webhooks that delivers form submissions, CMS item changes, or site publish events to your IFTTT webhook URL.

Webflow signs webhook requests with the X-Webflow-Signature header. Verify signatures before processing to confirm requests originate from Webflow. The platform automatically retries failed webhook deliveries with exponential backoff, deactivating webhooks after repeated failures.

IFTTT's webhook service accepts JSON and x-www-form-urlencoded data. Webhook delivery enables faster trigger firing compared to polling-based checks.

Trigger Webflow actions from IFTTT

Build custom IFTTT actions that call Webflow APIs when external events occur. The action endpoint pattern is POST /ifttt/v1/actions/{action_slug} with JSON payloads containing parameters for the Webflow operation.

Creating CMS items: Call the Webflow Collections API with POST /v2/sites/:site_id/collections/:collection_id/items to add content. Include field values that match your collection schema (text fields, images, references, multi-references). Requires cms:write scope.

Managing e-commerce: Webflow's e-commerce endpoints fulfill orders, update inventory, and modify product listings. Operations include fulfill order, unfulfill order, and refund order. Each operation requires the appropriate OAuth scope (cms:write, sites:write).

Publishing changes: Trigger site deployment after content updates with POST /v2/sites/:site_id/publish. This publishes CMS changes to the live site automatically. Webflow enforces a rate limit of 1 site publish per minute.

API rate limits: Webflow API requests are limited to 60 requests per minute on standard plans or 120 requests per minute on paid plans. Design workflows to stay within these limits for high-volume integrations.

Querying Webflow data

IFTTT query endpoints retrieve Webflow data for dropdown fields or validation logic. Pattern POST /ifttt/v1/queries/{query_slug} returns JSON arrays used in Applet configuration interfaces.

Fetch available collections with GET /v2/sites/:site_id/cms/collections or list forms with GET /v2/sites/:site_id/forms. Return this data in IFTTT's expected format to populate user-facing dropdowns during Applet setup.

What you can build

Integrating IFTTT with Webflow enables automated lead capture systems, cross-platform content distribution, e-commerce order processing, and team notification workflows.

• Automated lead nurture system: Form submissions on landing pages create CRM contacts in Pipedrive, add subscribers to Mailchimp segments, notify sales teams through Slack, and log data to Google Sheets without manual data entry
• Multi-platform content hub: RSS feeds from external blogs automatically create CMS items with titles, descriptions, and featured images while Instagram posts sync to portfolio collections and Medium articles populate blog sections through RSS-based triggers
• E-commerce operations dashboard: New orders trigger fulfillment workflows, update inventory tracking spreadsheets, send customer notification emails through marketing platforms, and create shipping tasks in project management tools
• Event calendar automation: Eventbrite events sync to Webflow CMS as collection items through IFTTT automation that creates items with event names, dates, and descriptions (updates sync every 5-60 minutes based on your IFTTT plan)