Our methodology
Our methodology
About the survey
About the survey
Webflow conducted an online survey between June 2025 and July 2025 across the United States, Canada, and the UK using a rigorous, multi-level screening process to ensure only suitable candidates participated.
Webflow conducted an online survey between June 2025 and July 2025 across the United States, Canada, and the UK using a rigorous, multi-level screening process to ensure only suitable candidates participated.
70%
30%
Audience breakdown
Audience breakdown
Respondents are all marketing or technology leaders, which are defined as someone who holds a Director-level position or above in a marketing or engineering/IT/DevOps department.
Respondents are all marketing or technology leaders, which are defined as someone who holds a Director-level position or above in a marketing or engineering/IT/DevOps department.
Marketing leaders
Technical leaders
Industry breakdown
Industry breakdown
All respondents work at an enterprise organization in the public or private sector with at least 50 employees.
All respondents work at an enterprise organization in the public or private sector with at least 50 employees.
“Webflow’s survey builds on previous years by expanding its geographic coverage and incorporating a wider range of front-line perspectives. The result is a deeper look into platform investment priorities, recurring challenges, and emerging opportunities — with a heightened focus on how AI is driving efficiency, innovation, and collaboration — all of which will shape the year ahead.”
– Neil Thorington, MANAGING DIRECTOR, Vanson Bourne
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Unlock the report
Download the full report to learn more about today’s website challenges and tomorrow’s opportunities.
Download the full report to learn more about today’s website challenges and tomorrow’s opportunities.