The path forward

The path forward

Modern platforms for modern teams

The next generation of websites will be built on AI-native technology that unites creativity and performance — empowering teams to move faster, safer, and smarter.

Modern platforms for modern teams

The next generation of websites will be built on AI-native technology that unites creativity and performance — empowering teams to move faster, safer, and smarter.

Three converging trends make 2026 the year for platform transformation.
  • AI reaching enterprise maturity
  • Technical debt hitting critical mass
  • Ineffective collaboration reaching a tipping point

To make transformation a reality — without taking on more technical debt — organizations must make dedicated investments in AI-native web platforms that create a shared language between design and development.

  • AI reaching enterprise maturity
  • Technical debt hitting critical mass
  • Ineffective collaboration reaching a tipping point

To make transformation a reality — without taking on more technical debt — organizations must make dedicated investments in AI-native web platforms that create a shared language between design and development.

02

Turning ambition into action with technology

Turning ambition into action with technology

Marketing and technology leaders have a critical set of priorities they want to tackle over the next year — ones that can help them build, manage, and optimize the website lifecycle more efficiently. But in order to successfully carry them out, they will need systems and website platforms in place that can support their ambitions.

Marketing and technology leaders have a critical set of priorities they want to tackle over the next year — ones that can help them build, manage, and optimize the website lifecycle more efficiently. But in order to successfully carry them out, they will need systems and website platforms in place that can support their ambitions.

Everything marketing teams love about webflow

01
Improve website security
02
Optimize AI-driven search and summaries
03
Improving the adoption of new/existing tools and tech
01
Optimize for AI-driven search and summaries
02
Improve site health

03
Hit lead gen and revenue goals
These priorities reveal three truths about today’s web:
1
AI-native website platforms are table stakes.
Companies that don’t adopt and optimize for AI at the foundational platform level will lose visibility, relevance, and market share.
2
Cross-functional collaboration is a competitive requirement.
Meeting rising customer expectations and outpacing competitors requires marketing and technical teams to work in lockstep on site performance, security, and optimization.
3
The website is your revenue engine — if you can move fast.
Achieving business goals at the speed and scale today’s market demands requires a platform that empowers every team member to execute with agility.
Organizations that address all three will win. When asked about AI's impact on their web strategy, here's what leaders already seeing results had to say:
Survey Response Quotes

Marketing leader

Marketing leader

“By analyzing historical data, AI can predict user trends and preferences. This helps us plan our website updates and marketing strategies in advance, staying ahead of the competition.”

“By analyzing historical data, AI can predict user trends and preferences. This helps us plan our website updates and marketing strategies in advance, staying ahead of the competition.”

It / Tech
Canada

Technical leader

Technical leader

“AI has really helped us code much more efficiently, making our site much more dynamic and secure. The code is more secure and the website layout and features are much more rich.”

“AI has really helped us code much more efficiently, making our site much more dynamic and secure. The code is more secure and the website layout and features are much more rich.”

It / Tech
Usa

Technical leader

Technical leader

“AI allows us to have more flexibility and more complex processes in place because a lot of our manpower is freed up from doing automated tasks. We're also finding that we have more bandwidth to utilize on creative projects and that enables more collaboration across different teams.”

“AI allows us to have more flexibility and more complex processes in place because a lot of our manpower is freed up from doing automated tasks. We're also finding that we have more bandwidth to utilize on creative projects and that enables more collaboration across different teams.”

Retail/ecommerce
Canada

Teams no longer have to settle for platforms that can't keep pace. DXPs, headless or traditional CMSs, drag-and-drop builders, and even custom-builds — these all create unsustainable technical debt and block the adoption of new AI technologies and workflows. But beyond these technical limitations, they're actively driving misalignment across organizations. When both tech leaders and marketing leaders believe they're driving web strategy, it's clear these platforms are forcing teams into siloed workflows where no one truly owns the outcome.

Teams need a next-generation platform that serves developers, designers, and marketers equally, while being built for how answer engines consume and understand content. An AI-native website experience platform delivers exactly this: true cross-functional collaboration with the flexibility and speed teams need, eliminating both the technical debt and organizational dysfunction that hold teams back.

It’s the organizations that demand more from their tech stacks that will gain the agility to innovate, transforming their websites into a true competitive advantage.

Teams no longer have to settle for platforms that can't keep pace. DXPs, headless or traditional CMSs, drag-and-drop builders, and even custom-builds — these all create unsustainable technical debt and block the adoption of new AI technologies and workflows. But beyond these technical limitations, they're actively driving misalignment across organizations. When both tech leaders and marketing leaders believe they're driving web strategy, it's clear these platforms are forcing teams into siloed workflows where no one truly owns the outcome.

Teams need a next-generation platform that serves developers, designers, and marketers equally, while being built for how answer engines consume and understand content. An AI-native website experience platform delivers exactly this: true cross-functional collaboration with the flexibility and speed teams need, eliminating both the technical debt and organizational dysfunction that hold teams back.

It’s the organizations that demand more from their tech stacks that will gain the agility to innovate, transforming their websites into a true competitive advantage.

03

The future of the web is
yours to build.

The future of the web is
yours to build.

Webflow Enterprise gives marketing teams the flexibility, security, and reliability they need to scale innovative web experiences that drive growth in the age of AI.

Webflow Enterprise gives marketing teams the flexibility, security, and reliability they need to scale innovative web experiences that drive growth in the age of AI.

Today, over 300,000 of the best companies in the world — from The New York Times, Dropbox, Monday.com, TED, Orangetheory Fitness, and Checkout.com — use Webflow to build, manage, and optimize their websites.

If you’re ready to drive tangible business impact with your website, get in touch. We’ll show you how Webflow’s AI-native platform can turn your brand’s creative vision into dynamic web experiences that drive real results.

Today, over 300,000 of the best companies in the world — from The New York Times, Dropbox, Monday.com, TED, Orangetheory Fitness, and Checkout.com — use Webflow to build, manage, and optimize their websites.

If you’re ready to drive tangible business impact with your website, get in touch. We’ll show you how Webflow’s AI-native platform can turn your brand’s creative vision into dynamic web experiences that drive real results.

Break free from platform limitations in 2026

Break free from platform limitations in 2026

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