Today’s artificial intelligence (AI) tools boast ever-advancing algorithms and capabilities. With a simple prompt, you can quickly generate all content types, from complex code to blog articles. There's no denying that AI saves time, cuts costs, and lightens the burden of tedious tasks.

But while AI offers speed and inspiration, it raises some questions about quality and authenticity — so it’s important to use your best judgement when you work with it. 

Discover how AI-generated content can free up resources, and learn how to leverage it while maintaining your own ethical and quality standards.

What’s AI-generated content?

AI-generated content is any media like text and images created using artificial intelligence. AI algorithms analyze data as it surfs the web and learns relevant patterns to produce content mimicking human creativity. 

Recently, AI has transformed from a novelty resource to a valuable asset — especially with the emergence of Open AI's ChatGPT. Tools like this can save you time while maintaining a consistent flow of content.

Here are some common use cases for using AI-generated content:

• Social media posts — AI can deliver captions and hashtags and suggest content ideas, helping you connect with your audience across platforms like Instagram, X, and LinkedIn.
• Blog posts — AI tools can help you create outlines and draft articles and blogs.
• Ad campaigns — From writing ad copy to A/B testing headlines, AI can help you design campaigns specific to your target audience.
• Email marketing — AI tools can optimize email subject lines, create personalized content, and analyze open rates to improve email marketing strategies.
• Search engine optimization — AI can suggest keywords, meta descriptions, and content improvements. This use can help you upgrade your SEO strategy to boost your website's ranking on search engines.
• Product descriptions — If you run an online store, you can use AI to create SEO-friendly product descriptions at scale, saving time on manual input.
• Customer support — AI-generated responses for website chatbots, support articles, and FAQs can provide site visitors with quick answers and solutions. While there’s no replacing the value of human conversation, AI can reduce staff workloads when appropriate.

The pros and cons of using AI-generated content

AI-generated content offers notable benefits, but it also comes with real drawbacks you must consider. Here are some pros and cons to help you decide if AI tools suit your content strategy.

Pros

• Speed and efficiency — AI writing tools can create content ideas in seconds, reducing the time needed for tasks like drafting blogs, email campaigns, and social media posts.
• Less resource strain — Automated, AI-driven content creation reduces the need for large teams to complete projects and is a budget-friendly solution for startups, small businesses, and growing enterprises.
• Reduced burnout — AI can take over repetitive or monotonous tasks like data entry, letting people focus on more creative and strategic projects.
• Consistent output — Using AI can help you produce a steady flow of content, so you and your teams maintain a regular publishing schedule without delays.

Cons

• Plagiarism concerns — AI tools rely on existing data online and might unintentionally duplicate or produce overly similar content, raising ethical and legal concerns.
• Lack of human creativity — While AI is good at producing structured content, it can lack originality, storytelling tactics, and emotional resonance, making it unsuitable for highly creative projects.
• Restricted language skills — AI-generated content can sound overly mechanical and impersonal, lacking a skilled writer’s understanding of linguistic nuance.
• Quality control issues — Tools that aren’t updated occasionally generate factual inaccuracies or irrelevant information, so you must closely review information to ensure it’s correct.
• Limited contextual understanding — AI can misinterpret cultural nuances, humor, and tone, which may result in content that feels off-brand or inappropriate.

How to use AI to generate content: Key considerations

AI-generated content can improve your workflow and productivity, but you must use it carefully to meet ethical, legal, and quality standards. Here are some tips for responsibly leveraging AI tools. 

Avoid entirely relying on AI

AI can be valuable for your content creation workflow, but it should complement — not replace — human expertise. Real people bring originality, cultural awareness, and storytelling skills that AI can't replicate. 

If you use AI to create initial drafts, always include thorough editorial reviews so the final result is accurate and not robotic. While AI can automate repetitive tasks, relying on it solely without oversight can result in errors or uninspired content.

Fact-check AI-generated content

AI content generators collect information from existing online sources. Regardless of the prompt, the results might need to be corrected or include better references. Always verify your data's accuracy with reliable sources, especially for statistics or claims. Factual errors can impact your brand's credibility, confuse your audience, and even cause legal issues.

Consider brand voice and tone

Your brand voice makes your identity unique, especially in saturated industries like tech or web design. AI doesn't inherently understand the subtleties of your messaging. If left unchecked, AI-generated content can feel generic or inconsistent, and readers might immediately sense that humans weren't involved. 

By editing the results to reflect your established tone, you ensure all content resonates with your target audience's preferences and reinforces your brand identity.

Use AI ethically and legally

AI tools might generate plagiarized content or use copyrighted material without properly crediting the original author. If you address these issues proactively, you can avoid legal risks and protect your reputation. 

Using AI ethically also builds trust with your audience. Be transparent about when and how you use AI to avoid controversies or copyright issues.

3 great AI tools for website content generation

Regardless of industry or use case, here are three standout AI tools to help you generate content for your website.

1. Webflow

Webflow brings the power of AI to make building websites more intuitive by using intelligent assistance to complement your creativity. With AI Assistant, you can quickly create new page sections to match your existing design, making it easier to scale your site. The AI Assistant provides in-context help and content suggestions, meaning you spend less time on repetitive tasks without compromising on content quality. 

In addition to the assistant, Webflow Optimize offers AI-driven A/B testing, revealing how best to refine your site for more tailored user experiences. Localization enables you to translate content for global audiences while maintaining SEO best practices.

Our top-tier security practices protect and encrypt your information. Your personal data is only accessible to Webflow personnel who require this transparency to perform their jobs, such as customer support representatives.

2. Jasper AI

Jasper is an AI platform for content marketing specifically. Its marketing AI toolkit includes various tools for generating creative content, improving brand-specific messaging, and helping with ideation. For example, the brand voice feature ensures output aligns with your image guidelines for consistent messaging, while the virtual assistant Jasper Chat guides you throughout your creative workflow.

For safety, Jasper offers enterprise-grade security to prioritize data protection and compliance.

3. Surfer SEO

Surfer SEO uses AI to improve your website's performance in search rankings. The content editor offers Auto-Optimize to ensure content meets topical and SEO requirements, filling in structural gaps in written material.

The platform's internal linking tool automatically identifies and inserts links on contextually relevant anchor text, while the content score acts as a writing assistant by providing real-time, quantifiable feedback. Plus, an AI content humanizer checks generated text for authenticity. You can also integrate this tool with third-party platforms like Google Docs and ChatGPT.

Embrace AI tools for smoother workflows

With its speed and knowledge capacity, AI is changing how people view website design. Embrace AI’s advantages while using it responsibly with Webflow. 

Webflow's AI-driven features expedite and support your development process, letting you keep creative control and reflect your brand's unique voice and vision. Whether you’re creating pages from scratch or adding design components, Webflow's AI assistant provides context-based smart suggestions as you work, enabling faster and more efficient workflows. 

Explore real life examples of AI in marketing, and embrace the power of AI responsibly with Webflow.