As a proven marketing strategy, the ability to run promotions for your customers can help you grow your business.

Get discounting

A new discounts section in your Webflow Ecommerce manager allows you to create and activate percentage or amount-based discount codes for your customers. Set your codes to anything you want — now’s your chance to get creative.

Drag and drop the new Discounts element onto your checkout page to make the design your own. Your customers can apply each code to their order subtotal upon checkout.

Fuel your marketing efforts

Without a doubt, discounting is an effective marketing strategy, incentivizing your customers to make a purchase — over 92% of shoppers use them. A discount can act as the centerpiece of any promotion or campaign, generating a buzz, and driving sales.

As more businesses are impacted by the recent economic downturn, and competing for customer attention online, creating attractive offers is a must.

Learn more about how Webflow is helping small businesses through uncertain times, plus apply to get a free 3-month subscription to our Standard Ecommerce plan.

Create time-sensitive offers or reward loyal customers

Create a store-wide, time-sensitive discount code, and promote it across all of your channels, like email and social, to draw your customers in. To encourage repeat purchases, create a code specifically for your frequent customers.

Related reads: 15 low-cost retail marketing strategies for small businesses

Looking for a full tutorial?

If you prefer to read, check out our full article on adding discount codes on Webflow University.

More enhancements are on the way

While we’re excited to have taken this first step into the world of discounts, we’re currently gathering feedback, and figuring out the best next enhancements.

Stay tuned, as more improvements will be released soon.

Have thoughts or feedback? Comment below or head over to our forum to discuss.