The first steps
While documenting the creation of his portfolio site, Jan also began creating UI kits in Webflow. Every day he’d post Instagram stories showing progress on his portfolio and showcasing various UI designs on Dribbble.
A few months later, Jan discovered the Webflow affiliate program and saw it as an opportunity to monetize the content he was already sharing on Instagram and Dribbble. The trust he’d built with his social media audience and followers was key to his success once he started promoting his affiliate links across his social platforms.
Planning his affiliate strategy
Jan’s first step as a member of the affiliate program was taking his previous UI design experience and applying it in Webflow. To promote traffic to his affiliate link, Jan created Cards, a Webflow UI kit and design framework. His kit gives designers everything they need to build beautiful, versatile interfaces by simply copying and pasting elements from the kit into any Webflow project — or using it as the starting point for projects.
Jan then spread the word about his Webflow UI kit, Cards, on his Instagram and Dribbble profiles. He also put his Cards UI kit on Product Hunt, which became the #4 product of the day. Jan’s affiliate strategy used 3 different channels — all of which drove traffic back to his UI kit.
"People watched me learn how to use Webflow from the moment I first started using it. I still get messages every day from people telling me they’re using Webflow because they saw me using it. I think that’s been a huge contributor to my success.”
–Jan Losert, brand designer at Webflow
Keys to his success
With these elements in place, Jan quickly realized how much of an impact the affiliate program was having on his life. Shortly after Cards, Jan released Cards 2.0 - Framework/UI Kit. This became another major driving force in his affiliate revenue.
By both documenting his Webflow portfolio site on Instagram and posting his UI designs on Dribbble, Jan quickly grew an online presence. Jan used his online following to build his UI kit business and get recognized on Product Hunt — making him a top-earning Webflow affiliate.
So now it’s your turn. Will you be the subject of our next case study?
You’re just one creation away.