The SoDA Report On: New strategies for the modern agency
How leading agencies are adapting their models, redefining value, and positioning for growth in the AI era
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About this report
The agency business is entering its next phase. AI is no longer experimental, client expectations are rising, and speed, pricing pressure, and proof of value are table stakes.
The SoDA Report On: New strategies for the modern agency brings together data, perspectives, and real-world strategies from agency founders, executives, and operators navigating this transition in real time.
Grounded in SoDA’s 2026 Agency Outlook Study of more than 250 agency leaders and complemented by articles and case studies from firms evolving their operating models, this report offers a practical view of where the agency business is headed and which approaches are delivering results. You’ll find clear signals on how agencies are adapting their business models, rethinking pricing and productization, responding to AI-driven discovery, and redefining the value they deliver to clients.
Inside the report:
- The latest data on agency growth, revenue performance, and AI adoption
- How leading agencies are moving beyond hours toward outcomes, IP, and scalable offers
- Practical examples of productized services, new pricing models, and network-based agency structures
- Candid guidance on where to focus, where to let go, and how to lead through ongoing change
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