Optimize for the new era of search

Marketers are rethinking search as AI changes how people discover brands and information. Webflow has long equipped teams with powerful SEO and site-management tools, and now we’re expanding that foundation with new AI-powered SEO and AEO capabilities that make it easier to optimize for both search engines and AI systems, all from one place.

These new tools help you:

• Improve discoverability for both SEO and AEO
• Ensure your site is optimized for humans and machines
• Save time by reducing manual SEO tasks and metadata updates
• Publish with confidence, knowing your site follows best practices

Smarter site audits with AI

With this release, the Audit panel now supports both sitewide and page-level checks, helping you catch and fix issues that impact accessibility and discoverability. You can now audit your asset library for missing alt text and review static pages and Collection pages for missing meta titles, descriptions, and schema markup.

Instant, intelligent fixes

Webflow AI brings speed and intelligence to SEO and AEO. It can instantly generate alt text for images, write meta titles and descriptions across your site, and create schema markup that helps search engines and AI systems better understand your content, all while keeping you in control to review and refine before publishing.

Now available

Webflow’s AI-powered SEO and AEO tools are available on accounts with either a paid site or paid workspace plan, just like our existing SEO functionality.

Workspaces and sites with the Webflow AI toggle enabled before launch will automatically gain access to this functionality. Those that enable Webflow AI after launch will also unlock additional AI features.

The ability to govern the use of Webflow AI features on individual sites is reserved for Enterprise customers only.

Learn more

We can’t wait for you to get your hands on these new features. Here are a few resources to get your started.

• Blog post. Uncover the “why” behind this offering, check out our blog. 
• Documentation. Get in-depth information on how it works, read our documentation. 
• Demo: See this functionality in action, watch the Webflow Conf 2025 keynote.

‍