Zapier

How to integrate Zapier with Webflow

Zapier offers multiple paths to automate your Webflow workflows, from simple form-to-spreadsheet connections to complex multi-app orchestrations.

The official Zapier app in Webflow's marketplace provides native integration for instant automation setup. For specialized needs, you can leverage webhooks and embeds to capture custom events, or build advanced integrations using the Zapier API for programmatic workflow management and real-time data sync.

Use the Zapier app

Install the official Zapier app directly from your Webflow dashboard to access pre-built automations and visual workflow builders. Navigate to Apps & Integrations in your Webflow settings, search for Zapier, and click Install to begin.

The app enables these core capabilities:

• Form submission automation captures leads instantly and routes them to CRMs, email platforms, or spreadsheets
• CMS content synchronization updates collections automatically from external data sources
• E-commerce order processing triggers fulfillment workflows and inventory updates
• Real-time notifications alert teams via Slack, email, or SMS when important events occur

Popular pre-built templates include syncing form submissions to Google Sheets, creating CRM contacts from inquiries, and posting new CMS items to social media. The embedded interface lets you build and manage Zaps without leaving Webflow, reducing setup time by 70%.

Use webhooks and native features

Webflow's built-in webhook support enables instant event notifications without custom code. Configure webhooks in Project Settings > Integrations to send data when forms submit, orders complete, or CMS items update.

Webhooks by Zapier acts as a universal receiver for these events:

• Catch Hook trigger receives Webflow form data at a unique URL
• Custom payloads support complex data structures and nested fields
• Instant processing eliminates polling delays for time-sensitive workflows

For simple integrations, use Webflow's native features:

• Email notifications route form submissions to team members
• Zapier integration panel connects your account with one-click OAuth
• Export capabilities generate CSV files that Zapier can monitor and process

These methods work best for straightforward workflows where you need to move data between Webflow and a single destination app.

Build with Webflow and Zapier APIs

Direct API integration unlocks advanced capabilities beyond visual builders, including programmatic Zap management, custom authentication flows, and high-volume data processing. This approach suits enterprises needing granular control over automation logic and error handling.

The Zapier Platform API enables developers to create private integrations tailored to specific business requirements. Key capabilities include REST Hook triggers for instant events, custom authentication schemes, and dynamic field mapping.

Implement real-time data sync

Create instant synchronization between Webflow CMS and external databases:

1. Configure REST Hooks using Zapier's Platform to subscribe to Webflow events via the webhooks endpoint
2. Process payloads with custom logic to transform Webflow data structures into destination formats
3. Handle errors gracefully with retry logic and dead-letter queues for failed syncs

The Webflow Data API provides endpoints for CMS operations, while Zapier's hooks manage event subscriptions and payload delivery.

Build custom form workflows

Extend beyond basic form submissions with advanced processing:

1. Capture submissions via Webflow's Forms API endpoint /forms/{form_id}/submissions
2. Enrich data using Zapier's Code steps to validate emails, parse phone numbers, or lookup additional information
3. Route conditionally based on form responses using Zapier's Path feature for department-specific handling

This enables complex scenarios like multi-step approval workflows or dynamic lead scoring based on submission content.

Automate e-commerce operations

Connect Webflow's e-commerce data to fulfillment and accounting systems:

1. Monitor orders through webhooks triggered by ecomm_new_order events
2. Update inventory via the CMS API when stock levels change in external systems
3. Process refunds by syncing charge-back events to update order statuses

The Zapier Workflow API allows programmatic control over these automations, including enabling/disabling Zaps based on business rules.

What you can build

Integrating Zapier with Webflow opens possibilities for automated workflows that transform static websites into dynamic business systems.

• Marketing automation hub: Sync Webflow forms with HubSpot to trigger personalized email sequences, update lead scores based on page visits, and notify sales when prospects show buying signals
• E-commerce order management: Connect Webflow stores to Shopify for inventory sync, automate shipping label creation via ShipStation, and send purchase confirmations through Klaviyo
• Agency project workflows: Transform client feedback forms into Trello cards, generate status reports from CMS data, and automate invoice creation when milestones complete‍
• Event registration systems: Process signups through Webflow forms, add attendees to Mailchimp segments, generate calendar invites, and track RSVPs in Google Sheets