Your AEO Assessment: 21shares.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where 21shares.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common investor questions.
Simplify technical content to improve readability and accessibility.
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well 21shares.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
21Shares' content addresses some investor questions but lacks depth and readability. Enhancing the FAQ section, simplifying technical content, and ensuring regular updates will improve content maturity.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common investor questions.
Simplify technical content
Simplify technical content to improve readability and accessibility.
Regularly update content
Regularly update content to ensure accuracy and relevance.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
21Shares.com has established a solid technical foundation but lacks advanced optimizations like structured data, performance enhancements, and mobile responsiveness. Addressing these areas will elevate the site's technical SEO maturity and improve search visibility.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by compressing images, minifying CSS and JavaScript files, and leveraging browser caching to improve page load times.
Ensure mobile responsiveness
Ensure mobile responsiveness by adopting a responsive design framework and testing across various devices and screen sizes.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
21Shares demonstrates a solid presence in the crypto investment industry with notable mentions and a growing backlink profile. However, to advance in authority maturity, enhancing digital PR, managing social sentiment, and developing thought leadership content are recommended.
Boost digital PR
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications.
Manage social sentiment
Monitor and manage brand mentions on platforms like Reddit and LinkedIn to improve social sentiment.
Create thought leadership content
Develop and distribute thought leadership content to establish authority in the crypto investment space.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
21Shares demonstrates active use of web analytics tools, including Google Analytics and HubSpot, as evidenced by their website's HTML and privacy policy. However, there is no public evidence of systematic tracking of LLM traffic, mentions, or sentiment, indicating potential areas for improvement in measurement practices.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt advanced mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.