Your AEO Assessment: 2x.marketing
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where 2x.marketing can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common client questions.
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance by improving page load speeds and ensuring mobile responsiveness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well 2x.marketing is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
2X Marketing's content effectively addresses some user questions and maintains a moderate readability level. To advance in AEO maturity, the site should develop a comprehensive FAQ section, implement a regular content update schedule, and expand coverage to encompass a wider range of B2B marketing topics.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common client questions.
Implement content update schedule
Regularly update existing content to ensure relevance and accuracy.
Broaden content coverage
Expand content to cover a broader range of topics within the B2B marketing domain.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates a moderate level of technical SEO maturity, with foundational elements in place but lacking advanced optimizations. Addressing structured data implementation, performance enhancements, and regular audits will elevate its technical SEO standing.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by improving page load speeds and ensuring mobile responsiveness.
Conduct regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
2X has established a solid foundation in the B2B Marketing-as-a-Service industry, with positive mentions and accurate third-party information. To advance in authority maturity, focusing on increasing presence on authoritative sites, creating a Wikipedia page, and monitoring online sentiment is recommended.
Enhance digital PR strategy
Develop a comprehensive digital PR strategy to increase mentions on authoritative industry sites.
Establish wikipedia presence
Create and maintain a Wikipedia page to improve online presence and credibility.
Monitor online mentions
Implement a systematic approach to monitor and manage online mentions and sentiment.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
2X demonstrates a solid foundation in measurement practices, utilizing tools like Google Analytics and AI platforms for content enhancement. Advancing to systematic tracking of LLM traffic and mentions will further elevate their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt AI mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.