Your AEO Assessment: act-on.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where act-on.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup (schema.org) across all web pages to enhance search engine understanding and improve rich snippet visibility.
Optimize website performance by addressing issues such as page load speed, mobile responsiveness, and broken links to enhance user experience and search engine rankings.
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well act-on.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Act-On's content effectively addresses related concepts and maintains a consistent brand voice, achieving a Level 3 maturity. To advance, focus on creating content clusters, regular updates, and competitor comparisons.
Create content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Add competitor comparisons
Implement competitor comparison pages that succinctly highlight Act-On's advantages over competitors.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates a moderate level of technical SEO maturity, with foundational elements in place. However, implementing structured data, optimizing performance, and enhancing internal linking are necessary to advance to a higher maturity level.
Implement structured data markup
Implement structured data markup (schema.org) across all web pages to enhance search engine understanding and improve rich snippet visibility.
Optimize website performance
Optimize website performance by addressing issues such as page load speed, mobile responsiveness, and broken links to enhance user experience and search engine rankings.
Develop internal linking strategy
Develop and implement a comprehensive internal linking strategy to improve site navigation and distribute link equity effectively.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Act-On demonstrates moderate authority in the marketing automation industry with positive brand perception. To advance, enhancing digital PR, developing thought leadership content, and implementing systematic brand monitoring are recommended.
Boost digital PR
Enhance digital PR efforts to increase mentions in authoritative industry publications.
Create thought leadership content
Develop and promote thought leadership content to establish authority in the marketing automation space.
Monitor brand mentions
Implement systematic tracking of earned mentions and sentiment to monitor brand perception.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Act-On demonstrates foundational measurement practices with web analytics tools and privacy disclosures. Advancing to systematic tracking of LLM interactions and conversions will enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.