Your AEO Assessment: adobe.com
Overall AEO Maturity score: 4 out of 5
Your top 3 priorities
Here's where adobe.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement dynamic personalization to tailor content for individual users based on their preferences and behavior.
Enhance content with engaging storytelling, incorporating animations and videos to increase user engagement.
Expand schema markup implementation to cover all relevant pages, enhancing structured data presence.
What your AEO Assessment covers
Your personalized AEO assessment measures how well adobe.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Adobe's content strategy effectively covers the entire buyer funnel with comprehensive FAQs and original research. To advance to the highest maturity level, implementing dynamic personalization, enhancing storytelling with multimedia, and incorporating external expert insights are recommended.
Implement dynamic personalization
Implement dynamic personalization to tailor content for individual users based on their preferences and behavior.
Enhance content with storytelling and multimedia
Enhance content with engaging storytelling, incorporating animations and videos to increase user engagement.
Include guest insights from external experts
Collaborate with external experts to include guest insights, adding credibility and diverse perspectives to the content.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Adobe.com exhibits a high level of technical SEO maturity with strong performance metrics and structured data implementation. Further enhancements can be achieved by expanding schema markup coverage, updating XML sitemaps, and conducting regular technical audits.
Expand schema markup coverage
Expand schema markup implementation to cover all relevant pages, enhancing structured data presence.
Update XML sitemaps
Regularly update and expand XML sitemaps to ensure comprehensive indexing of all site content.
Regular technical SEO audits
Conduct periodic technical SEO audits to identify and resolve issues promptly.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Adobe demonstrates a high level of authority maturity, with widespread positive citations, accurate third-party information, and content attributed to experts. Continued focus on thought leadership and citation management will further solidify its position.
Maintain thought leadership
Continue producing original research and data-driven reports to maintain thought leadership.
Manage citations
Actively manage and monitor citations to ensure proper attribution and linking.
Engage with authoritative sites
Enhance engagement with authoritative sites to further solidify brand authority.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Adobe demonstrates a solid foundation in web analytics through its use of Adobe Analytics and privacy disclosures. To advance in AEO maturity, implementing systematic tracking of LLM interactions and utilizing specialized tools for AI mention tracking are recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize tools for AI mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.