Your AEO Assessment: adroll.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where adroll.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet visibility.
Optimize website performance by addressing Core Web Vitals, including improving Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) metrics.
What your AEO Assessment covers
Your personalized AEO assessment measures how well adroll.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
AdRoll's content effectively addresses user questions with clear, accessible language and comprehensive FAQs. To advance, focus on developing content clusters, regular updates, and incorporating original research to enhance authority and semantic richness.
Create content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Include original research
Incorporate original research and data into content to establish authority and provide unique value.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
AdRoll's website demonstrates a solid technical foundation with effective use of meta tags and a well-structured URL hierarchy. However, to advance in AEO maturity, implementing structured data markup, optimizing Core Web Vitals, and ensuring complete HTTPS implementation are recommended.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet visibility.
Optimize core web vitals
Optimize website performance by addressing Core Web Vitals, including improving Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) metrics.
Ensure full HTTPS implementation
Ensure all pages are accessible via HTTPS and that there are no mixed content issues to enhance security and trustworthiness.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
AdRoll demonstrates strong authority in the digital advertising industry, with consistent citations by reputable sources and recognition as a notable entity. Enhancing thought leadership through original research and improving visual storytelling could further solidify its position.
Publish original research reports
Develop and publish original research reports or whitepapers to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements and high-quality visuals.
Manage authoritative site information
Proactively manage and update information on authoritative sites like Wikipedia to ensure accuracy and completeness.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
AdRoll demonstrates a solid foundation in measurement practices with visible web analytics tools and privacy disclosures. Advancing to the next maturity level involves implementing systematic tracking of LLM traffic, mentions, and sentiment, and monitoring conversion rates from LLM-sourced traffic.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.