Your AEO Assessment: aecom.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where aecom.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement structured data markup across all relevant pages to enhance search engine understanding and improve visibility in search results.
Optimize website performance by improving page load times and ensuring mobile responsiveness to enhance user experience and search rankings.
What your AEO Assessment covers
Your personalized AEO assessment measures how well aecom.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
AECOM's content effectively addresses clusters of related questions with consistent messaging and readability. To advance, focus on comprehensive topic ownership, regular content updates, and simplifying complex content for broader accessibility.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance content readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score of 80 or higher.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
AECOM's website demonstrates a strong online presence with high domain authority and user engagement. However, implementing structured data, conducting regular technical audits, and optimizing performance are essential steps to advance its technical SEO maturity.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and improve visibility in search results.
Regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as crawl errors, broken links, and site speed optimizations.
Optimize website performance
Optimize website performance by improving page load times and ensuring mobile responsiveness to enhance user experience and search rankings.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
AECOM demonstrates strong authority in its industry, with high recognition and positive sentiment. To advance further, enhancing digital PR, developing original research, and implementing systematic mention tracking are recommended.
Enhance digital PR efforts
Enhance proactive digital PR efforts to increase authoritative mentions in industry publications and online platforms.
Develop original research reports
Develop and promote original research reports to establish thought leadership and attract citations.
Implement mention tracking system
Implement systematic tracking and management of earned mentions and sentiment across various platforms.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
AECOM's website lacks visible evidence of web analytics and SEO/AEO tools, and its privacy policy does not disclose analytics or AI/LLM usage. Implementing systematic tracking of LLM traffic and mentions, adopting SEO tools, and monitoring conversion rates can enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt SEO and AEO tools for mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.