Your AEO Assessment: aircanada.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where aircanada.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Ensure all FAQs are up-to-date and cover the full range of customer inquiries to improve user experience.
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance by reducing HTML page size and improving loading times to meet Core Web Vitals standards.
What your AEO Assessment covers
Your personalized AEO assessment measures how well aircanada.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Air Canada's content effectively addresses clusters of customer questions with accessible language, but opportunities exist to enhance depth, update FAQs, and standardize brand voice for improved user experience.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related customer questions to enhance semantic richness.
Update and expand faqs
Ensure all FAQs are up-to-date and cover the full range of customer inquiries to improve user experience.
Standardize brand voice
Maintain a consistent brand voice across all content to strengthen brand identity and trust.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Air Canada's website demonstrates a solid technical foundation with effective use of robots.txt and sitemaps. However, improvements in structured data implementation, page load speed, and image optimization are necessary to advance its technical SEO maturity.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Optimize website performance
Optimize website performance by reducing HTML page size and improving loading times to meet Core Web Vitals standards.
Add descriptive alt attributes to images
Ensure all images have descriptive 'alt' attributes to improve accessibility and SEO.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Air Canada demonstrates strong authority with consistent industry citations, a recognized Knowledge Panel, and engaging visual content. To advance, enhancing digital PR, developing thought leadership content, and implementing sentiment tracking are recommended.
Enhance digital PR efforts
Enhance proactive digital PR efforts to increase positive mentions across authoritative sites.
Develop thought leadership content
Develop and promote annual thought leadership content to establish industry authority.
Implement sentiment tracking
Implement systematic tracking of earned mentions and sentiment to monitor brand perception.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Air Canada demonstrates foundational measurement practices with web analytics tools and privacy disclosures. Advancing to systematic tracking of LLM interactions and conversions will enhance their AEO maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt advanced mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.