Your AEO Assessment: amazon.com
Overall AEO Maturity score: 1 out of 5
Your top 3 priorities
Here's where amazon.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Create foundational trust pages — an about page, contact page with clear contact information, and links to social media profiles. These are baseline signals that llms and search engines use to vali...
Publish at least 10 content pages covering your core topics. Start with blog posts, guides, or FAQ pages that address common questions from prospects in your space.
Ensure your most important pages have complete SEO metadata. Every key page should have a unique title tag, meta description, and h1 heading to help AI systems accurately parse and cite your content.
What your AEO Assessment covers
Your personalized AEO assessment measures how well amazon.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Amazon achieved Level 1 in Content. Key areas for improvement: Site has at least 10 pages classified as, Average word count on content pages is a, At least 5% of content pages have been p.
Site has at least 10 pages classified as conten...
Publish at least 10 content pages covering your core topics. Start with blog posts, guides, or FAQ pages that address common questions from prospects in your space.
Average word count on content pages is at least...
Expand thin content pages to at least 300 words each. LLMs and search engines struggle to extract useful answers from pages with fewer than 300 words.
At least 5% of content pages have been publishe...
Update or publish new content regularly. At minimum, ensure 10% of your content pages show activity within the past year. LLMs and search engines deprioritize stale content.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Amazon achieved Level 1 in Technical. Key areas for improvement: Less than 10% of internal links on key p, SEO metadata (title, meta description, H, SEO metadata present on at least 70% of .
Less than 10% of internal links on key pages
Fix broken links on your most important pages immediately. Broken links on your homepage, product pages, and pricing page undermine credibility with both visitors and AI systems.
SEO metadata
Ensure your most important pages have complete SEO metadata. Every key page (homepage, product pages, pricing, about, contact, FAQ) should have a unique title tag, meta description, and H1 heading.
SEO metadata present on at least 70% of all pag...
Improve SEO metadata coverage across your entire site. At least 70% of all pages should have title tags, meta descriptions, and H1 headings. Use CMS templating to auto-populate metadata fields.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Amazon achieved Level 1 in Authority. Key areas for improvement: Site links to at least 2 social media pr, About, company, or team page exists (pro, Contact page exists with findable contac.
Site links to at least 2 social media profiles
Link to at least 2 social media profiles from your website (footer, about page, or Organization schema sameAs). This helps LLMs and search engines connect your web presence across platforms and bui...
About, company, or team page exists
Create an About page that describes your company, what you do, and who you serve. This is a foundational page that LLMs reference when building their understanding of your brand.
Contact page exists with findable contact infor...
Create a Contact page with clear contact information. This signals legitimacy to search engines, LLMs, and prospects. Include email, phone, and/or physical address where applicable.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Amazon achieved Level 1 in Authority. Key areas for improvement: Site links to at least 2 social media pr, About, company, or team page exists (pro, Contact page exists with findable contac.
Site links to at least 2 social media profiles
Link to at least 2 social media profiles from your website (footer, about page, or Organization schema sameAs). This helps LLMs and search engines connect your web presence across platforms and bui...
About, company, or team page exists
Create an About page that describes your company, what you do, and who you serve. This is a foundational page that LLMs reference when building their understanding of your brand.
Contact page exists with findable contact infor...
Create a Contact page with clear contact information. This signals legitimacy to search engines, LLMs, and prospects. Include email, phone, and/or physical address where applicable.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.