Your AEO Assessment: anaplan.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where anaplan.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Enhance content readability by simplifying language and reducing jargon, aiming for a Flesch Reading Ease score above 60.
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet visibility.
Optimize website performance by addressing Core Web Vitals, including improving Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) metrics.
What your AEO Assessment covers
Your personalized AEO assessment measures how well anaplan.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Anaplan's content effectively addresses key user questions but can improve in readability, depth, and regular updates to enhance user engagement and information accessibility.
Improve content readability
Enhance content readability by simplifying language and reducing jargon, aiming for a Flesch Reading Ease score above 60.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to provide in-depth answers.
Maintain content freshness
Regularly update existing content to ensure freshness and relevance, with visible indicators of the last update.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Anaplan's website demonstrates a solid technical foundation with effective use of meta tags and a secure HTTPS implementation. However, to advance to a higher maturity level, improvements in structured data implementation, Core Web Vitals optimization, and mobile responsiveness are recommended.
Implement structured data markup
Implement structured data markup (schema.org) across all relevant pages to enhance search engine understanding and improve rich snippet visibility.
Optimize core web vitals
Optimize website performance by addressing Core Web Vitals, including improving Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) metrics.
Enhance mobile responsiveness
Ensure all pages are mobile-friendly by adopting responsive design principles and testing across various devices and screen sizes.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Anaplan demonstrates strong authority in the Enterprise Performance Management industry, with consistent citations by reputable sources and a recognized Google Knowledge Panel. To advance further, the company should focus on publishing original research, enhancing visual storytelling, and proactively managing citations.
Publish original research reports
Develop and publish original research reports or annual thought leadership pieces to establish authority in the industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements, infographics, and videos to engage users.
Manage and update citations
Proactively manage and update citations on authoritative sites, ensuring accurate and positive representation of the brand.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Anaplan's website currently lacks visible evidence of web analytics and SEO/AEO tools, and there are no public disclosures regarding analytics or AI/LLM usage. Implementing systematic tracking and utilizing appropriate tools could enhance measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.