Your AEO Assessment: applovin.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where applovin.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement DNSSEC to enhance domain security and prevent potential DNS spoofing attacks.
Ensure SSL certificates are consistently renewed before expiration to maintain secure connections.
Develop a comprehensive content strategy that includes a blog and FAQ section to address user questions.
What your AEO Assessment covers
Your personalized AEO assessment measures how well applovin.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
AppLovin's content strategy is currently at a foundational level, focusing primarily on brand-specific keywords without comprehensive coverage of user questions. Implementing a blog and FAQ section, expanding content depth, and establishing a routine for content updates will enhance their AEO maturity.
Implement blog and FAQ sections
Develop a comprehensive content strategy that includes a blog and FAQ section to address user questions.
Expand content depth and relevance
Create in-depth articles that cover topics relevant to your target audience, moving beyond brand-specific keywords.
Establish content update routine
Regularly update content to ensure freshness and relevance, incorporating visible indicators like 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
AppLovin demonstrates a solid technical foundation but should address security enhancements like DNSSEC implementation and timely SSL certificate renewals to advance its AEO maturity.
Implement DNSSEC
Implement DNSSEC to enhance domain security and prevent potential DNS spoofing attacks.
Renew SSL certificates promptly
Ensure SSL certificates are consistently renewed before expiration to maintain secure connections.
Regular technical audits
Conduct regular audits of technical infrastructure to identify and address errors, bugs, or vulnerabilities.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
AppLovin demonstrates strong authority with accurate Knowledge Graph and Wikipedia entries, content attributed to experts, and engaging visuals. To advance, focus on publishing original research, enhancing visual storytelling, and managing reference site accuracy.
Publish original research reports
Develop and publish original research reports or annual thought leadership pieces to establish authority in the industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements, infographics, and videos to engage users.
Manage wikipedia accuracy
Proactively manage and correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date and well-sourced information.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
AppLovin's website lacks visible evidence of web analytics and SEO tools, indicating potential gaps in systematic measurement practices. Implementing comprehensive tracking and utilizing appropriate tools could enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize tools for AI mention tracking
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM and non-LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.