Your AEO Assessment: asana.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where asana.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data markup across key pages to improve search engine understanding and visibility of content.
Develop content that comprehensively covers each segment, persona, use case, and industry to address the diverse needs of your audience.
Optimize Core Web Vitals, focusing on improving Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) metrics to enhance page load speed and stability.
What your AEO Assessment covers
Your personalized AEO assessment measures how well asana.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Asana's content strategy effectively addresses the full buyer funnel with comprehensive FAQs and original research. To advance to the highest maturity level, expanding content coverage across all segments and implementing dynamic personalization are recommended.
Expand content coverage
Develop content that comprehensively covers each segment, persona, use case, and industry to address the diverse needs of your audience.
Implement dynamic personalization
Implement dynamic personalization on the website to tailor content for each unique visitor, enhancing user engagement and relevance.
Enhance visual engagement
Incorporate visually engaging elements such as animations and videos to make content more engaging and emotionally evocative.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Asana's website demonstrates a solid technical SEO foundation but requires improvements in Core Web Vitals, structured data implementation, and image optimization to enhance search performance and user experience.
Enhance core web vitals performance
Optimize Core Web Vitals, focusing on improving Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) metrics to enhance page load speed and stability.
Add structured data markup
Implement structured data markup across key pages to improve search engine understanding and visibility of content.
Add descriptive alt attributes to images
Ensure all images have descriptive 'alt' attributes to improve accessibility and image search optimization.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Asana demonstrates strong authority through industry recognition and engaging content but can further enhance thought leadership and visual storytelling.
Publish original research reports
Develop and publish original research reports or industry studies to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling by incorporating more interactive infographics and videos across the website.
Monitor and correct online information
Proactively monitor and correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date information.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Asana demonstrates a solid foundation in measurement maturity by utilizing AI and machine learning to analyze user interactions. To advance further, implementing systematic tracking of LLM traffic and sentiment, adopting AI mention tracking tools, and monitoring LLM traffic conversion rates are recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt AI mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, and prominence in AI outputs.
Monitor LLM traffic conversion rates
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.