Your AEO Assessment: asana.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where asana.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Refresh high-value content regularly: only about 5.5% of content has been updated in the last 6 months. Prioritize refreshing high-traffic and competitive-topic pages to bring at least 30% of your ...
Fix broken links on key pages: your key pages (homepage, product, pricing) currently show a broken link rate above 10%. Resolving these quickly improves visitor trust and helps AI systems crawl and...
Add author bylines to content: attribute blog posts, guides, and articles to named authors with credentials. Authorship signals are key to Google's e-e-a-t framework and help llms assess content au...
What your AEO Assessment covers
Your personalized AEO assessment measures how well asana.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Asana has strong content foundations with 72 pages, 14 content types, and near-universal FAQ coverage (98.5%). The key opportunity is content freshness — only 5.5% of pages were updated recently, which may limit visibility in AI-driven answer engines.
Refresh high-value content regularly
Only about 5.5% of content has been updated in the last 6 months. Prioritize refreshing high-traffic and competitive-topic pages to bring at least 30% of your content library up to date.
Establish a content update cadence
Aim to have at least 15% of your content corpus reflect recent updates. Start with pages that cover fast-evolving topics or show declining engagement, as freshness signals matter to AI answer engines.
Increase publishing velocity for leadership
To reach the next maturity level, target a 30% refresh rate every 3 months. If not already in place (we cannot tell from the outside), a content calendar with regular review cycles for top-performi...
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Asana has strong SEO fundamentals in place—solid metadata coverage, HTTPS, valid sitemap, and robots.txt. You're just one gate away from completing Level 1. Fixing broken links on key pages and expanding structured data are the clearest next opportunities.
Fix broken links on key pages
Your key pages (homepage, product, pricing) currently show a broken link rate above 10%. Resolving these quickly improves visitor trust and helps AI systems crawl and cite your content reliably.
Expand schema markup across pages
Schema.org markup currently appears on about 4.5% of pages. Scaling JSON-LD structured data (such as Organization, Product, and FAQ types) to 50%+ of pages makes your content far more discoverable ...
Validate all existing schema markup
As you expand structured data, use Google's Rich Results Test or the Schema.org validator to catch syntax errors and missing required properties. Clean, valid markup ensures AI systems can parse yo...
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Asana has strong brand foundations — a Wikipedia page, Google Knowledge Graph presence, and active social profiles. A missing contact page and lack of author bylines limit authority signals. Addressing these gaps will strengthen how AI platforms evaluate and cite the brand.
Add a contact page
Create a dedicated contact page with clear information such as email, phone, or address. This is a foundational trust signal for both AI systems and prospects evaluating your brand.
Add author bylines to content
Attribute blog posts, guides, and articles to named authors with credentials. Authorship signals are key to Google's E-E-A-T framework and help LLMs assess content authority.
Create a press or news page
Aggregate press mentions, awards, and media coverage in a dedicated section. This helps AI platforms better understand Asana's market presence and industry leadership.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Asana has strong brand foundations — a Wikipedia page, Google Knowledge Graph presence, and active social profiles. A missing contact page and lack of author bylines limit authority signals. Addressing these gaps will strengthen how AI platforms evaluate and cite the brand.
Add a contact page
Create a dedicated contact page with clear information such as email, phone, or address. This is a foundational trust signal for both AI systems and prospects evaluating your brand.
Add author bylines to content
Attribute blog posts, guides, and articles to named authors with credentials. Authorship signals are key to Google's E-E-A-T framework and help LLMs assess content authority.
Create a press or news page
Aggregate press mentions, awards, and media coverage in a dedicated section. This helps AI platforms better understand Asana's market presence and industry leadership.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.