Your AEO Assessment: asrc.org.au
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where asrc.org.au can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement structured data (schema markup) across key pages to enhance search engine understanding and eligibility for rich results.
Conduct a comprehensive technical SEO audit to identify and resolve issues related to crawlability, indexation, and site performance.
Optimize website speed and mobile responsiveness to improve user experience and align with search engine ranking factors.
What your AEO Assessment covers
Your personalized AEO assessment measures how well asrc.org.au is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
The ASRC's content effectively addresses clusters of related questions with consistent messaging. To advance, enhancing content depth, ensuring regular updates, and expanding FAQs are recommended.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance FAQ coverage
Expand the FAQ section to cover a broader range of questions, ensuring nearly all targeted questions are addressed.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website has established a basic technical SEO foundation but lacks structured data implementation and may have unresolved technical issues affecting performance. Addressing these areas will enhance search visibility and user experience.
Implement structured data
Implement structured data (schema markup) across key pages to enhance search engine understanding and eligibility for rich results.
Conduct technical SEO audit
Conduct a comprehensive technical SEO audit to identify and resolve issues related to crawlability, indexation, and site performance.
Optimize speed and mobile responsiveness
Optimize website speed and mobile responsiveness to improve user experience and align with search engine ranking factors.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
The ASRC demonstrates strong authority through consistent media citations and a recognized online presence. To advance further, the organization should focus on publishing annual thought leadership reports, enhancing visual storytelling, and proactively managing its Wikipedia presence.
Publish annual thought leadership reports
Develop and publish annual thought leadership reports on asylum seeker issues to establish the ASRC as a primary source of information in the field.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive infographics and videos to engage visitors and convey the ASRC's mission effectively.
Manage wikipedia presence
Proactively manage and update the ASRC's Wikipedia page to ensure accurate and comprehensive representation of the organization's work and impact.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The Asylum Seeker Resource Centre's website utilizes cookies and tracking pixels for statistical purposes but lacks visible evidence of advanced analytics tools or systematic tracking of LLM traffic and mentions. Implementing such measures could enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement a systematic approach to tracking LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.