Your AEO Assessment: atlassian.com
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where atlassian.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Close key question gaps: your content currently addresses about 32% of the key questions prospects ask. Prioritize creating new content that targets unanswered, high-intent questions to improve cov...
Sharpen competitive differentiation content: AI platforms struggle to articulate what makes atlassian different from microsoft and other competitors. Publish comparison content, unique methodology ...
Adopt an AEO monitoring tool: add a dedicated AEO or advanced SEO monitoring platform to systematically track AI citation rates, LLM brand mentions, and AI-referred traffic. Without this, you can't...
What your AEO Assessment covers
Your personalized AEO assessment measures how well atlassian.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Atlassian has a strong content foundation with 103 pages across 13 content types and solid FAQ coverage. The key opportunity is deepening content to answer more prospect questions, expanding long-form guides, and front-loading key insights for AI discoverability.
Close key question gaps
Your content currently addresses about 32% of the key questions prospects ask. Prioritize creating new content that targets unanswered, high-intent questions to improve coverage toward 50% and beyond.
Deepen long-form content pages
Some guides and resource pages average around 496 words, falling short of the 800-word threshold that helps AI engines cite your content as a source. Focus on enriching these pages with comprehensi...
Front-load answers and takeaways
Nearly half of your content-heavy pages don't lead with the key answer upfront. Restructuring pages to place the most valuable insight in the first 100–200 words makes it easier for AI models to ex...
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Atlassian has solid foundational elements in place—HTTPS, valid sitemap, robots.txt, and strong SEO metadata coverage at 82%. The key opportunities ahead are improving mobile responsiveness, expanding structured data, and boosting overall page performance scores.
Improve mobile interaction speed
Mobile interactivity (INP) is just above the target threshold at 542ms. Reducing JavaScript complexity and deferring heavy processing on mobile pages will bring this into range and improve the user...
Expand structured data coverage
Schema.org markup is present on 34% of pages—growing this to 50%+ will help AI engines and search platforms better understand and surface your content. Prioritize JSON-LD for key page types like ar...
Boost desktop performance scores
The current Lighthouse desktop score of 35 has room to grow. Focus on image optimization, code splitting, lazy loading, and managing third-party scripts to improve load times and overall page quality.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Atlassian is a recognized authority with strong brand presence — Knowledge Graph, Wikipedia, high author byline rates, and recognition across all major AI platforms. Tightening messaging consistency and sharpening differentiation will unlock the next level.
Tighten brand messaging consistency
Your messaging is nearly aligned but falls just short of the consistency threshold. Audit key pages to ensure your company description, value proposition, and positioning language are coherent — es...
Sharpen competitive differentiation content
AI platforms struggle to articulate what makes Atlassian different from Microsoft and other competitors. Publish comparison content, unique methodology pages, and differentiated positioning that LL...
Amplify customer advocacy signals
Sentiment across authoritative sources is positive but not yet strongly so. Invest in detailed case studies with measurable outcomes and proactive engagement in industry forums to strengthen the po...
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Atlassian is a recognized authority with strong brand presence — Knowledge Graph, Wikipedia, high author byline rates, and recognition across all major AI platforms. Tightening messaging consistency and sharpening differentiation will unlock the next level.
Tighten brand messaging consistency
Your messaging is nearly aligned but falls just short of the consistency threshold. Audit key pages to ensure your company description, value proposition, and positioning language are coherent — es...
Sharpen competitive differentiation content
AI platforms struggle to articulate what makes Atlassian different from Microsoft and other competitors. Publish comparison content, unique methodology pages, and differentiated positioning that LL...
Amplify customer advocacy signals
Sentiment across authoritative sources is positive but not yet strongly so. Invest in detailed case studies with measurable outcomes and proactive engagement in industry forums to strengthen the po...
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.