Your AEO Assessment: b12.media
Overall AEO Maturity score: 2 out of 5
Your top 3 priorities
Here's where b12.media can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common client inquiries.
Create in-depth blog posts covering industry trends and best practices.
Implement structured data (schema markup) across all relevant pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well b12.media is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
B12 MEDIA's content effectively addresses some client questions but would benefit from expanded FAQs, a dedicated blog, and visible content update indicators to enhance user engagement and information relevance.
Expand FAQ section
Develop a comprehensive FAQ section addressing common client inquiries.
Launch industry blog
Create in-depth blog posts covering industry trends and best practices.
Implement content freshness indicators
Ensure all content is regularly updated and includes visible 'last updated' dates.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
B12 MEDIA demonstrates foundational technical SEO practices but lacks advanced implementations like structured data and optimal loading speeds. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data
Implement structured data (schema markup) across all relevant pages to enhance search engine understanding and visibility.
Optimize loading speed
Optimize website loading speed by reducing HTTP requests and compressing images to improve user experience and search rankings.
Add descriptive alt attributes
Ensure all images have descriptive 'alt' attributes to improve accessibility and image search optimization.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
B12 has established a solid foundation in the AI-driven website creation industry but lags behind competitors in authoritative mentions and proactive digital PR efforts. Enhancing thought leadership content and increasing engagement on social platforms will elevate its authority and visibility.
Enhance digital PR
Increase proactive digital PR efforts to secure more mentions in authoritative industry publications.
Create thought leadership content
Develop and promote thought leadership content to establish authority in the AI-driven website creation space.
Engage on social platforms
Monitor and engage with discussions about the brand on platforms like Reddit and LinkedIn to manage sentiment and visibility.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The website currently lacks visible measurement tools, indicating an ad hoc approach to monitoring online presence. Implementing web analytics and SEO tools would enhance data-driven decision-making and improve search engine performance.
Implement web analytics tool
If not already in place (we cannot tell from the outside), implement a web analytics tool like Google Analytics to monitor website traffic and user behavior.
Utilize SEO and AEO tools
If not already in place (we cannot tell from the outside), utilize SEO and AEO tools such as Semrush or Ahrefs to track search engine performance and optimize content.
Track LLM traffic and mentions
If not already in place (we cannot tell from the outside), establish systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.