Your AEO Assessment: backbase.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where backbase.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common customer inquiries.
Implement structured data markup across all relevant pages to enhance search engine understanding.
Optimize website performance by reducing page load times and ensuring mobile responsiveness.
What your AEO Assessment covers
Your personalized AEO assessment measures how well backbase.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Backbase's content effectively addresses some user questions and maintains regular updates, but enhancing readability and expanding FAQ sections will further improve user engagement and comprehension.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries.
Implement regular content updates
Ensure all content is updated regularly, with visible 'last updated' dates.
Enhance content readability
Simplify technical content to improve readability and accessibility.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Backbase demonstrates a solid technical SEO foundation with effective use of canonical tags and a secure HTTPS setup. However, to advance to a higher maturity level, the site should implement structured data markup, optimize for faster load times and mobile responsiveness, and address technical issues like broken links and crawl errors.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and improve rich snippet eligibility.
Optimize website performance
Optimize website performance by reducing page load times and ensuring mobile responsiveness to enhance user experience and search rankings.
Conduct regular technical SEO audits
Conduct regular technical SEO audits to identify and resolve issues such as broken links, crawl errors, and duplicate content.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Backbase demonstrates strong authority in the financial technology sector, with consistent citations by industry analysts and accurate representations on authoritative platforms. To advance to the next maturity level, the company should focus on publishing original research, enhancing visual storytelling, and proactively managing external information sources.
Publish original research reports
Develop and publish original research reports or whitepapers to establish thought leadership.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements and infographics.
Manage authoritative site information
Proactively manage and update information on authoritative sites like Wikipedia to ensure accuracy.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Backbase currently shows no visible evidence of web analytics tools usage or disclosures related to analytics and AI/LLM usage. To advance in AEO maturity, implementing systematic tracking of LLM traffic and utilizing mention tracking tools are recommended.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM-sourced traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.