Your AEO Assessment: backblaze.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where backblaze.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Optimize page load times by compressing images and leveraging browser caching to improve user experience and SEO performance.
Ensure all pages are mobile-friendly by adopting responsive design principles to cater to a broader audience.
What your AEO Assessment covers
Your personalized AEO assessment measures how well backblaze.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Backblaze's content effectively addresses user questions with clear language and comprehensive FAQs. To advance, focus on developing content clusters, ensuring regular updates, and enhancing readability.
Create content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 70.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
Backblaze demonstrates a solid technical foundation with room for improvement in schema implementation, page speed optimization, and mobile responsiveness to enhance overall AEO maturity.
Implement comprehensive schema markup
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Optimize page load times
Optimize page load times by compressing images and leveraging browser caching to improve user experience and SEO performance.
Ensure mobile-friendly design
Ensure all pages are mobile-friendly by adopting responsive design principles to cater to a broader audience.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Backblaze demonstrates strong authority in the cloud storage industry, with consistent citations by industry leaders and a recognized Google Knowledge Panel. Enhancing thought leadership through original research and improving visual storytelling can further solidify its position.
Publish original research reports
Develop and publish original research reports or annual studies to establish thought leadership in the cloud storage industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive infographics, animations, and videos to engage users.
Manage and update citations
Proactively manage and update citations on authoritative sites, ensuring accurate and positive representation of the brand.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Backblaze.com currently shows no visible evidence of web analytics or SEO/AEO tools usage, indicating a basic level of measurement maturity. Implementing systematic tracking and utilizing appropriate tools could enhance their measurement capabilities.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Utilize mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Track conversion rates for LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.