Your AEO Assessment: bankofcanada.ca
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where bankofcanada.ca can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 60.
Expand the FAQ section to cover a broader range of user questions comprehensively.
Conduct a comprehensive technical SEO audit to identify and resolve issues such as broken links, duplicate content, and crawl errors.
What your AEO Assessment covers
Your personalized AEO assessment measures how well bankofcanada.ca is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
The Bank of Canada's website effectively addresses a majority of user questions with semantically rich content. However, enhancing readability and expanding in-depth resources could further improve user engagement and comprehension.
Enhance content readability
Simplify complex content to improve readability, aiming for a Flesch Reading Ease score above 60.
Broaden FAQ coverage
Expand the FAQ section to cover a broader range of user questions comprehensively.
Create in-depth content
Develop long-form content that delves deeply into specific topics to provide comprehensive answers.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The Bank of Canada has made significant strides in enhancing website accessibility and is actively working towards meeting high accessibility standards. However, to advance in technical SEO maturity, implementing structured data, conducting comprehensive technical audits, and optimizing site performance are recommended.
Implement structured data markup
Implement structured data markup across all relevant pages to enhance search engine understanding and visibility.
Conduct technical SEO audit
Conduct a comprehensive technical SEO audit to identify and resolve issues such as broken links, duplicate content, and crawl errors.
Optimize website performance
Optimize website performance by improving page load times and ensuring mobile responsiveness to enhance user experience.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
The Bank of Canada demonstrates a high level of authority maturity, with extensive positive coverage in authoritative sources and accurate external references. Continued efforts in managing external references, increasing positive citations, and promoting original research will further solidify its authoritative status.
Maintain external reference accuracy
Continue to actively manage and correct inaccuracies in external references to maintain authoritative status.
Increase positive citations
Enhance engagement with authoritative sites to ensure widespread, positive citations.
Promote original research
Develop and promote original research to further establish thought leadership.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
The Bank of Canada utilizes Google Analytics for website measurement but lacks publicly available evidence of advanced tracking of LLM traffic, mentions, or sentiment. Implementing systematic monitoring and analysis in these areas would enhance their measurement maturity.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.