Your AEO Assessment: basis.software

Overall AEO Maturity score: 2 out of 5

Your top 3 priorities

Here's where basis.software can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:

  • Develop a comprehensive FAQ section addressing common customer inquiries.

  • Initiate a blog to provide in-depth articles on industry topics and software features.

  • Implement structured data markup (schema.org) across all pages to enhance search engine understanding and visibility.

What your AEO Assessment covers

Your personalized AEO assessment measures how well basis.software is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.

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Content

Content: Build the source AI trusts

We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.

Content Category Score

The BASIS software website currently focuses on brand-specific content with limited depth and lacks resources like a blog or FAQ section. Enhancing content readability and providing comprehensive information can improve user engagement and SEO performance.

Create comprehensive FAQ section

Develop a comprehensive FAQ section addressing common customer inquiries.

Launch informative blog

Initiate a blog to provide in-depth articles on industry topics and software features.

Enhance content readability

Ensure all content is written in clear, accessible language to improve readability.

Question Coverage Percentage

Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.

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Technical

Technical: Structure wins

We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.

Technical Category Score

The website demonstrates foundational technical SEO practices but requires improvements in structured data implementation, site speed optimization, and mobile responsiveness to advance its AEO maturity.

Implement structured data markup

Implement structured data markup (schema.org) across all pages to enhance search engine understanding and visibility.

Optimize website speed and performance

Optimize website speed and performance by addressing issues such as large image sizes and unminified code.

Ensure mobile-friendliness

Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience and rankings.

Schema Coverage Percentage

Share of pages with schema.org metadata for improved LLM and search engine understanding.

Learn about generating schema in Webflow

Authority

Authority: Earn trust, everywhere

We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.

Authority Category Score

Basis Technologies demonstrates a solid foundation in authority with content attributed to knowledgeable individuals and engaging visuals. However, to advance, increasing presence in top industry publications and developing consistent thought leadership content are recommended.

Boost digital PR

Enhance digital PR efforts to increase mentions in authoritative industry publications.

Create thought leadership content

Develop and promote thought leadership content to establish authority in the digital advertising space.

Monitor brand mentions

Implement systematic tracking of earned mentions and sentiment to monitor brand perception.

Authority Coverage Percentage

Percent of top 50 industry sites that mention you.

Build pages that command authority

Measurement

Measurement: From rankings to representation

This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.

Measurement Category Score

The website currently lacks visible measurement tools and disclosures related to analytics and AI/LLM usage, indicating an ad hoc approach to presence checking. Implementing systematic tracking and utilizing appropriate tools will enhance measurement maturity.

Implement LLM traffic and sentiment tracking

If not already in place (we cannot tell from the outside), implement systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.

Utilize mention tracking tools

If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.

Track conversion rates for LLM-sourced traffic

If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.

Measurement Coverage

Presence of externally visible signs on your website that you are using measurement tools.

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