Your AEO Assessment: bausch.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where bausch.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Develop a comprehensive FAQ section addressing common customer inquiries.
Simplify technical content to improve readability and accessibility.
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and visibility.
What your AEO Assessment covers
Your personalized AEO assessment measures how well bausch.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
Bausch + Lomb's website provides extensive product information but lacks a centralized FAQ section and has technical content that is challenging to read. Regular content updates are needed to maintain relevance and accuracy.
Create comprehensive FAQ section
Develop a comprehensive FAQ section addressing common customer inquiries.
Enhance content readability
Simplify technical content to improve readability and accessibility.
Implement regular content updates
Regularly update content to ensure freshness and relevance.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates basic technical SEO practices but lacks structured data markup, has mobile responsiveness issues, and experiences slow page load times. Addressing these areas will enhance search engine visibility and user experience.
Implement structured data markup
Implement structured data markup (schema.org) across all pages to enhance search engine understanding and visibility.
Enhance mobile-friendliness
Ensure all pages are mobile-friendly and pass Google's Mobile-Friendly Test to improve user experience and SEO rankings.
Optimize page load speeds
Optimize page load speeds by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Bausch & Lomb demonstrates strong authority through attributed content, recognized entity status, and engaging visuals. To advance, enhancing visual storytelling, correcting reference site inaccuracies, and developing original research content are recommended.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements and high-quality visuals to engage users.
Correct inaccuracies on reference sites
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date and well-sourced information about the brand.
Develop original research content
Develop and promote original research or data-driven content to establish thought leadership and increase authoritative citations.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Bausch.com utilizes Google Analytics for web analytics but lacks evidence of systematic tracking of LLM traffic, mentions, sentiment, and conversion rates tied to revenue metrics, indicating a need for more advanced measurement practices.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt advanced mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, focusing on inclusion, citation, prominence, and sentiment in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue metrics.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.