Your AEO Assessment: bcbs.com
Overall AEO Maturity score: 3 out of 5
Your top 3 priorities
Here's where bcbs.com can make the fastest gains in AEO visibility, accuracy, and traffic. If you only did three things, do these:
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Optimize page load speeds by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files.
Ensure all pages are mobile-friendly with responsive design and accessible navigation to improve user experience on various devices.
What your AEO Assessment covers
Your personalized AEO assessment measures how well bcbs.com is positioned for AI-driven discovery. It evaluates your site’s performance across four key categories—Content, Technical, Authority, and Measurement—to show how effectively AI systems can understand, cite, and recommend your brand.
Content
Content: Build the source AI trusts
We evaluated how your content performs across freshness, structure, depth, and clarity to see how well it helps AI understand what you do and why you matter.
Content Category Score
BCBS.com demonstrates a strong commitment to addressing user questions with semantically rich content and an accessible reading level. To advance to the next maturity level, the site should focus on comprehensive topic coverage, regular content updates, and expanding the FAQ section to cover all relevant user inquiries.
Create comprehensive content clusters
Develop comprehensive content that addresses clusters of related questions to enhance semantic richness.
Implement regular content updates
Ensure all content is updated regularly, with visible indicators of freshness such as 'last updated' dates.
Enhance FAQ coverage
Expand the FAQ section to cover a broader range of user questions comprehensively.
Question Coverage Percentage
Coverage of the 100 most likely questions your target audience will ask related to the topics visible on your site.
Technical
Technical: Structure wins
We evaluated how well your site uses schema, other metadata, accessibility, and speed, and more to help LLMs understand the structure and meaning of your content and establish one part of your authority in AI-driven search.
Technical Category Score
The website demonstrates a solid technical foundation but requires enhancements in schema markup, page load speed, and mobile responsiveness to advance its AEO maturity.
Enhance schema markup implementation
Implement comprehensive schema markup across all pages to enhance search engine understanding and visibility.
Improve page load speeds
Optimize page load speeds by compressing images, leveraging browser caching, and minimizing JavaScript and CSS files.
Enhance mobile responsiveness
Ensure all pages are mobile-friendly with responsive design and accessible navigation to improve user experience on various devices.
Schema Coverage Percentage
Share of pages with schema.org metadata for improved LLM and search engine understanding.
Authority
Authority: Earn trust, everywhere
We evaluated how your site establishes authority by looking at how and how frequently others talk about you, the associated sentiment, and more.
Authority Category Score
Blue Cross Blue Shield demonstrates strong authority through accurate third-party entries and attributed content. Enhancing visual storytelling and developing original research can further solidify its position as a thought leader in the health insurance industry.
Enhance visual storytelling
Enhance visual storytelling on the website by incorporating more interactive elements and high-quality visuals to engage users.
Correct reference inaccuracies
Proactively correct inaccuracies on Wikipedia and other reference sites to ensure up-to-date and well-sourced information about the brand.
Develop original research reports
Develop and promote original research reports to establish thought leadership and increase authoritative citations.
Authority Coverage Percentage
Percent of top 50 industry sites that mention you.
Measurement
Measurement: From rankings to representation
This score reflects how well you monitor your visibility across AI systems; from tracking brand mentions and citations to understanding sentiment and share of voice.
Measurement Category Score
Blue Cross Blue Shield demonstrates foundational measurement practices through the use of analytics and cookies. Advancing to higher maturity levels requires implementing systematic tracking of LLM interactions and related metrics.
Implement LLM traffic and sentiment tracking
If not already in place (we cannot tell from the outside), begin systematic tracking of LLM traffic, mentions, and sentiment in relevant answers in answer engines, with regular metric reviews.
Adopt mention tracking tools
If not already in place (we cannot tell from the outside), utilize tools like Scrunch, Profound, SEMrush, or Ahrefs for daily or weekly mention tracking, including inclusion, citation, and prominence in AI outputs.
Monitor conversion rates from LLM traffic
If not already in place (we cannot tell from the outside), systematically track conversion rates for LLM-sourced and non-LLM-sourced traffic, tying this data to revenue where possible.
Measurement Coverage
Presence of externally visible signs on your website that you are using measurement tools.